Cadburys Aims and Objectives
Parag Mehta Unit 1 Task 1 3118 Welcome to Cadburys, we are a very successful business. We currently have 59,000 employees working at Cadburys. This is a small introduction into our business, the new aims and objectives we have and would like to include you with us in helping the business grow and meet its aims and their objectives. This two-page document explains our aims and objectives and how we intend to meet them. Cadburys Aims and Objectives Aims Objectives Deliver superior shareowner performance -This aim was made to help Cadburys to deliver superior return to their shareowners. This will be done by increase in business performance. Cadburys measure shareowner returns by looking at the total return on their shares, or TSR (share price growth plus the value of reinvested dividends).Delivering superior business performance. In 2008 and 2009 we are hoping to increase our sales by another 5%. Execute Fuel for Growth and focus on Free Cash Flow - Our Cash Flow for the year was £200m, down from £400m we aim to raise
it to 400m again.Profitably secure and grow regional beverages share. -This aim was made for Cadburys to increase the product that they supply all over the globe so that they can increase market share. Invest, innovate and execute - In the UK, there have been a increase of the rate of innovation and our marketing spend in the second half of the year with the creation of new chocolates like Cadbury Dairy ,Cadbury Dark etc. And will continue with successful new ideas like Crème egg, Cadbury Dairy Milk.Leverage Smart Variety - In candy, our focus are on affordable, quality products ...
This is a preview of the whole essay
it to 400m again.Profitably secure and grow regional beverages share. -This aim was made for Cadburys to increase the product that they supply all over the globe so that they can increase market share. Invest, innovate and execute - In the UK, there have been a increase of the rate of innovation and our marketing spend in the second half of the year with the creation of new chocolates like Cadbury Dairy ,Cadbury Dark etc. And will continue with successful new ideas like Crème egg, Cadbury Dairy Milk.Leverage Smart Variety - In candy, our focus are on affordable, quality products which we aim to result in strong growth in emerging market. Profitably secure and grow regional beverages share-This aim means Cadburys are looking to sell more drinks made by them; this will be done by the help of advertisement and market research. They will also try to come up with new products to sell to increase shares and profitInvest, innovate and execute - We aim to deliver good revenue growth of 4% driven by investment behind and innovation in carbonated and non-carbonated flavour brands.Strengthen non-carbonated drinks and route to market – our aim in non-carbonates, which are Snapple, Mott’s, Hawaiian Punch and Clamato grow by 3% by the end of the year. In 2008, we strengthened our route to market in the US by reinvesting some of the proceeds from the sales of our non-core beverages businesses in the acquisitions of US bottling companiesEnsure our capabilities are best in class-This aim means, Cadburys want to be up-to-date with technology and they can run smoothly as a business and gain all the benefits of new technology being made. Embed core processes to improve business planning - We will continue to invest in our Science and Technology capabilities. Science and Technology annual spend will increase by £27 million; we will invest in people, facilities and infrastructure, including opening three new Science and Technology facilities.Focus on Supply Chain and transform IT - In supply chain, we will continue to improve the efficiency of our manufacturing and distribution, we will construct a new gum plant in Poland which will replace higher-cost third-party production and provide capacity for expansion.Nurture the trust of our colleagues and the communities in which we do business-This aim was made to ensure the employees at Cadburys were being treated in the right way, so they are happy working for Cadburys as a business. Cadburys are making sure they don’t break any laws, such as legislations within Cadburys and the local community. All must have good relationships with the different communities around the world where they do business. Deepen talent pool and increase diversity and inclusiveness - This is a broad goal which ranges from continuing to meet consumer needs and environmental sustainability to the engagement, commitment and diversity of our employees through to ethical trading. It is our belief that doing the right thing in these areas. Continue high corporate and social responsibility standards through our actions and our brands - Our Board level Corporate and Social Responsibility Committee will continue to oversee our progress during 2008 against our five pillars of corporate and social responsibility. We will continue to strengthen our corporate and social responsibility programme and in 2008 moved to incorporate external assurance on key areas. SMART Objectives Cadburys have SMART objectives; these make it possible for us to achieve our Aims. A SMART objective is Specific, Measurable, Achievable, Relevant and Time Specific. If we take the objective, “our aim in non-carbonates, which are Snapple, Mott’s, Hawaiian Punch and Clamato grow by 3% by the end of the year”, this is a SMART objective, and this is shown below: Specific- this objective clearly states that Cadburys want their non-carbonates to grow. Measurable- Cadburys want to their non-carbonates to grow by 3% Realistic- As 3& is a fair number and isn’t asking too much of Cadburys. Achievable- this is achievable as it relates to Cadburys and have be worked on Time Specific- as Cadburys have started they want to achieve this objective by the end of the year. Conclusion In conclusion, Cadburys are a huge world wide successful business, in order for Cadburys to stay successful they must set aims and objectives for them to achieve. However, this aims must be SMART. Had Cadburys not made these aims and objectives, we would have struggled to improve as a business.