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AS and A Level: Case Studies and Analysis

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What is corporate social responsibility?

  1. 1 This is where businesses behave in a way that is seen as being ethically acceptable and beneficial to all stakeholders including the wider community.
  2. 2 An example would be a commitment to only buying raw materials from fair trade suppliers. This may raise costs so the business is being socially responsible and not buying from the cheapest source.
  3. 3 Sceptics may say that the business only behaves in a socially responsible way for the publicity they get from it.
  4. 4 This may be the case but it still makes it in the best interest of the business to be socially responsible. Think of other benefits to a business e.g. in the motivation of staff, the long term profit.
  5. 5 The free market view would be that the business only has responsibility to its owners (the shareholders) and anything which raises costs in the interest of social responsibility will be passed onto customers in higher prices anyway.

Top tips for analysing a business

  1. 1 Internal sources of information about a business will include the company accounts, press releases, company website, adverts etc. Remember who is writing them and why. Treat them with some scepticism.
  2. 2 External sources of information include Wikipedia, newspaper articles and internet sites.
  3. 3 Consider why a business has taken a particular course of action. What are its corporate objectives? What are its competitors doing? Is this a response to external or internal factors?
  4. 4 When evaluating use comparisons with previous time periods, with competitors and with its declared objectives.
  5. 5 Be prepared to question. Do not take what a business says uncritically. You may not know the real situation but questioning issues will still be worth marks.

Five things you need to know about stakeholders

  1. 1 Stakeholders are any individuals or groups that have an interest in or are affected by the activities of a business. These include shareholders, employees, customers, suppliers, government and local community.
  2. 2 Most businesses will need to take into account the interests and needs of the different stakeholder groups when making decisions. The relative strength and influence of the different groups may be reflected in the final decision.
  3. 3 When analysing a business you may need to consider the effects of any course of action on all the stakeholders. The effects will differ.
  4. 4 Stakeholder groups will usually have different interests that a business must resolve e.g. employees will want fair pay and job security while shareholders will want low costs.
  5. 5 Be prepared in your analysis to point out the winning and losing stakeholders. Some people criticise the whole stakeholder concept and say that businesses are only really interested in satisfying the shareholders.

  • Marked by Teachers essays 22
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    Skills and Knowledge Needed to Work In A Business Environment

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    Being empathetic and relating to the way they feel about certain issues can help find out what the sensitive needs could be. One example of the needs could be an elderly customer that has hard hearing; the person who encounters this person would need to speak louder and slower because the person would need time to process the information that has just been said. 1,3 Describe How To Treat Other People In A Way That Respects Their Abilities, Background, Values, Customs And Beliefs The way to treat other people is to always remember that everyone has different ways of doing

    • Word count: 3674
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    Does the increasingly global nature or business mean that all organisations need to change their strategies significantly to achieve higher profits?

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    Looking at Gap Inc I discovered that they changed their Ansoff Matrix strategy in order to expand and grow. Gap Inc decided it would be best to use the strategy market development, this is where a business keeps their existing product and sale it to a new market. Gap Inc decided to keep their all American image but instead market it to different countries. This appear to have been successful as Gap has plans to triple stores in China from 15 - 45 by the end of the year and increase their square footage in Poland and Japan.

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    Aims of tesco

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    This 'Steering Wheel' divides the business up into five sections - Customer, Community, Operations, People and Finance. All these sections are monitored by managers with a traffic light system, green indicates that targets are being met and red flags up an area that needs attention. The figure below shows an overview of the Tesco 'Steering Wheel'. Each Tesco store has its own individual Steering Wheel which targets specific areas in each section relating to the store, area and customers. This Steering Wheel strategy is an ingenious tool linking strategy to day-to-day work and helps each store achieve its objectives and meet the overall goals of Tesco.

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    Explain different types of business information, their sources and purposes for Sainsburys.

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    Communication is the exchange of thoughts, messages that occur because they are sources of information. It is vital that businesses communicate efficiently, in order to do a variety of things such as buying stock and selling goods these two examples of information sources can both be verbal and non-verbal. Businesses need information to be successful, and that information can come from a variety of sources, both internal and external. The types of information used by Sainsbury?s include; verbal, written, on-screen, multimedia and web based. Sainsbury?s uses verbal information on a daily basis, staff need to communicate with the customers in order to help them find goods and also to sell them products at the counter, which is an internal source of information.

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    Diversification case study. Reasons why GSK diversify

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    GSK diversify into over-the-counter (OTC) medicines, oral healthcare and nutritional healthcare. Worldwide it is the second largest in OTC medicines and the third largest in Oral healthcare. In Nutritional healthcare it holds the leading position in the UK, India and Ireland. OTC medicines include Panadol, Eno. Oral healthcare products include Aquafresh and Sensodyne. Nutritional healthcare products include Horlicks, Ribena and Lucozade. Economies of scope enable GSK to leverage core competences, such as R&D. It also enables them to moblilize invisible assets, such as their 12 800 highly skilled researchers. The scale of manufacturing in GSK is huge, with the manufacture of over 4 billion packs per year in 28,000 different presentations (including tablets, creams/ointments, inhalers, injections, liquids and steriles), which are then supplied to over 150 markets.

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    Frederick Taylor's and Elton Mayo's theories applied in companies - McDonalds and Tesco.

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    McDonald's encourages its employees through many effective ways where they offer a competitive wage and promotion program. Employees which are hardworking, dedicated and show performance results are recognized and rewarded at McDonald's. Mc Donalds conducts recognition programs such as ' Employee of the Month ' where it recognizes the best worker for the entire month and rewards them with some incentives and this gives motivation to the other employees to aim towards that too . McDonald's also offers great incentive programs with access to gift certificates, merchandise, free food, recognition programs and even company car program to increase monetary incentives.

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    Business Culture & Strategy Analysis Of JD Wetherspoon

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    On choosing between brewing and retailing, JD Wetherspoon entered the market as a retailer. It was a new company with no connections to any brewery and was able to build from scratch. Economic With the changed market environment, the 1980s and early 1990s were characterized by a number of launches and re-launches as well as changes of ownership among other public house operators. Legal Smoking ban is putted out. A quarter of the space in each pubs is non-smoking. Technology There are more entertainment elements.

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    SWOT, PEST and Boston Matrix analysis for Sainsburys.

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    The Ansoff Growth matrix is a tool that helps a business decide their product and market growth strategy. There are four sections in an Ansoff Matrix: Market Penetration - This occurs when Sainsbury's enter an existing market with an existing product(s). Sainsbury's would seek to achieve four main objectives when using this. * To maintain or increase the market share of current products - Sainsbury's can achieve this by using a combination of pricing strategies, advertising campaigns, sales promotions and more recourses dedicated to personal selling. * Securing dominance of growth markets * Restructure a mature market by driving out competitors - To do this Sainsbury's would need to develop a much more aggressive promotional campaign supported by a pricing strategy that would be unattractive to competitors.

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    Cadburys Aims and Objectives

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    Profitably secure and grow regional beverages share. -This aim was made for Cadburys to increase the product that they supply all over the globe so that they can increase market share. Invest, innovate and execute - In the UK, there have been a increase of the rate of innovation and our marketing spend in the second half of the year with the creation of new chocolates like Cadbury Dairy ,Cadbury Dark etc. And will continue with successful new ideas like Cr�me egg, Cadbury Dairy Milk.

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    Primark. The company I have chosen to look at is Primark, in this report I shall be looking into the operations management. Followed by the inputs, transformations and outputs to the company.

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    Combining these two meaning, you can clearly identify what operation management is concerned with. Operations management can be found everywhere, as shown in Fig 1. 2.1 PRIMARK Primark was first established in Dublin, under the name of Pennies, which, situates itself amongst the retail market in the service sector. Trading in over 125 stores, and currently taking over little woods stores, additionally opening up another 65 stores this year. Primark currently targets the under 35's, with there up to date fashion conscience clothing lines, at low cost prices encompassing the brand mark "Look Good, Pay Less".

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    Wace Burgess Case Study

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    The main objectives for the M&S business are quality, speed, dependability, flexibility and cost. In terms of quality M&S are looking for high quality to meet its existing customer's requirements, they are known for high quality products so need to produce the cards with this in mind. They will need to have their staff to be very courteous, friendly and helpful. This will enable them to have an effective and efficient work force in order to meet the demand for the M&S order.

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    I will be analysing the legal, ethical and operational issues in relation to the use of business information and relate it to Westminster Kingsway College

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    In addition to this, there are a number of guidelines, laid down by such organisations as the Market Research Society, that, although not legally binding, encourage organisations to behave ethically when dealing with members of the public. Computer Misuse Act 1990 - this Act prevents the misuse of information on computer systems. It was put in place to prevent individuals from hacking into systems and accessing data which was restricted. The Computer Misuse Act 1990 is beneficial to businesses and with this Act; there is some degree of protection.

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    Wynn resorts. The casino business in Las Vegas and Macau

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    Taxation Strict requirements for travelling Lease expiration Difficulty to enter new markets Porter's five force model Rivalry would only be existent at the Las Vegas Wynn, since it is a more established location. It is surrounded with competitors who are merging together. All of the companies are competing with each other for a better market position. It seems like the business is just starting to develop in the Macau, so the rivalry won't be very significant. The Las Vegas Wynn will not be affected or threatened by the new entry.

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    PEST analysis of Tescos.

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    Another Act to be considered is the Food safety Act 1990 that regulates statutory obligation to treat food for human consumption in a managed way. The key fact is that food must comply with food safety requirements. This Act aims to ensure that all food meets consumers' expectations in terms of nature, substance and quality. For instance, Tesco cannot include animal feed, medicinal products, cosmetics, tobacco products and narcotic products. This helps Tesco to achieve their aims and objectives set by keeping their customers safe and happy.

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    Business information and communication at Tescos.

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    E-mail provides many cost advantages when compared with the use of paper or the telephone. Mobile phone - A member of the team is out of the country or not there at present and important information needs to be passed on, the use of mobile phone will be very effective in that case, target audience could be the employee, Phones are universal and, with the advent of voice mail and mobile phones, it is now possible to reach people practically anytime, anywhere.

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    Ownership, stakeholders and organisation in Tescos and Oxfam.

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    The rationale for the strategy is to broaden the scope of the business to enable it to deliver strong sustainable long-term growth by following the customer into large expanding markets at home such as financial services, non foods and telecoms - and new markets abroad, initially in central Europe and Asia, and more recently in the united states. Tesco is both national and international which means it is situated in other parts of the world. Criterion 1(P2) 1. What does the term Stakeholder mean?

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    Analysis of a party and wedding business.

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    In 2006 Elizabeth and her husband Stephan decided to rent suitable permanent premises and employ members of staff. She employed one permanent member of staff and two part-time. Along with a cleaner who came in for two hours daily except on Sundays. Along with the new premises came new equipment and dedicated Telephone and fax numbers. This was essential since the business was becoming more and more popular. Elizabeth worked extremely hard to manage all aspects of the company, and continued to develop new ideas for the business.

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    Richer Sounds. Analysis of structure, job roles, personal attributes and team working.

    3 star(s)

    financial problems would have meant that the owner, Julian Richer would have been in such a big trouble or have been personally liable for any debts. The size of Richer Sounds is medium sized organisation. In 2003 we employed 376 people, including directors, 110 worked in office or in management, 203 worked in retailing and warehousing. They have 45 stores around whole UK. Richer Sound was listed as being the top British-owned company in the official list of the UK's 100 Best Companies to work for.

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    Aims and objectives of Asda.

    3 star(s)

    The main aims of ASDA are listed below: * Reducing the cost objectives of their items/products * To offer quality products at low price * Recycling their waste * Packaging their products well * Supporting Voluntary Services and Assisting charities in UK * Providing Financial assistance and insurance * Reducing energy consumption and being environment friendly * Building a Sustainable business * Surviving as a business * Improving quality of the products * Providing a highly competitive service [P3] Business Objectives are the clearly defined targets which are made to fulfil the aims.

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    There are two main types of customer in the travel and tourism industry. These are internal customers and external customers.

    3 star(s)

    External customers are the customers who book or pay the organisation there money to stay or to use there services. Type of customer Needs How the accommodation sector meets their needs. Families Families tend to go for package holidays, as this means that all the work of organising the holiday is done for them. Also these are normally quite cheap as they are last minute deals, and they are in 3 star plus hotels. Families need to know that that there children will be safe on holiday, such as knowing that there as a high balcony, as they sometimes have

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    Unit 1 M1- How stake holders affect your chosen organisation

    3 star(s)

    They want this because they are working for the organisation and anybody working deserves these rights. When workers feel that they are not receiving what they want they can take action. An example of this is in 2007 Cadbury announced that they were going to close one of their factories cause about 500 jobs to be lost. This would obviously affect the workers as they would lose their job and their right to regular work and pay would be taken away from them.

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  22. Philip Morris Case. Philip Morris is poised to follow the growth strategy. By investing in companies such as Miller Brewing Company and Seven Up, they have decided to focus on increasing sales and profits

    They were equally as successful using the growth strategy with Miler Lite, providing satisfaction to the calorie conscious drinkers. Using Miller Lowenbrau, they were able to cater to status conscious beer drinkers. After purchasing Seven Up, they were able to shake up the current market by appealing to consumers favoring less caffeine in their cola's. By the time they purchased Rothmans International, Phillip Morris had already penetrated the domestic market place and is now looking forward with visions of truly expanding their portfolio on a global scale. These are all examples of a company using the growth strategy and taking advantages of many opportunities that follow such tactical planning.

    • Word count: 715
  23. KFC SWOT case study

    * Competitive marketing strategy: Developed three types of chicken: Original recipe(pressure cooked), Extra crispy (fried), Tender roast (roasted). Weaknesses: * KFC was acquired by PepsiCo from RJR Industries. Sweeping changes into the culture was initiated by the new management- this brings about demoralization to old KFC employees and even franchisees. * Several restructurings led to layoffs throughout KFC, replacement of KFC managers with PepsiCo managers * Conflicts between KFC and PepsiCo cultures- this is manifested with PepsiCo's stronger emphasis on performance rather than loyalty expressed by Col.

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  24. Examples of stakeholders at Tescos

    This makes Tesco a more competitive supermarket. The comments Tesco will receive on their feedback forms will have a great influence on Tesco making them improve their stores to suit the customer needs. Shareholders are people who legally own shares of stock in Tesco Plc, they are needed as if Tesco is losing income and find themselves in financial trouble they can sell their shares to help build up the business, so the more shareholders they hold they better the chance of recovery. Shareholders want the business to succeed and their shares to increase which means a better return/dividend.

    • Word count: 1468
  25. Examine the main benefits for a company such as General Motors of adapting a system of lean production.

    However, should GM choose to implement this process in all their 178 plants that are located across 12 countries, there are likely to be problems with supply of parts, especially if they require 300 suppliers per plant as Toyota do. Should GM switch to lean production, they're likely to require different needs from suppliers, possibly needs current suppliers can't fulfil because of technical differences or problems with transportation, meaning GM may have to seek for for new suppliers of which they have no developed relationships with. Although, due to Lean production cutting waste levels, possibility less suppliers overall are needed.

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Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?
  • In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers.

    "Conclusion From my research I have found out a great deal about how Alton Towers runs its park. From my research I have examined the secondary research methods used by Alton Towers. From my secondary research I believe that the most effective type of method to delivery product knowledge is the use of the Alton Towers website. This is because it can be easily updated and changed to suit customer types or any up and coming events. I believe it is a quick and good method of delivering product knowledge as the amount of people that have access to a computer is constantly growing. I have concluded that Alton Towers has excellent product knowledge and that the majority of its staff where able to deliver accurate and reliable answers to any of the questions that I asked members of staff. From my research I conclude that the most affective type of primary research undertaken to get up to date product knowledge from staff is questionnaires. The only problem with this is that it is time consuming to find a member of staff and ask several questions. This type of research is affective if a person needs to know one or two questions but to find out lots of product knowledge I would recommend an educational talk."

  • With reference to the car market, discuss the case for and against engaging in niche marketing as distinct from mass marketing.

    "In conclusion, the most effective market for the motor industry is the mass market which is the volume car produces because there are many people who are interested in purchasing cars at affordable prices than for higher prices from the luxury car produces. This means the mass market are more likely to become successful as a whole because there will always be people who will be interested in purchasing affordable prices cars than for high end cars who generally cater fewer customers. Therefore, since there will be on-going purchases from the volume car producers they're likely going to become much more successful than the luxury car producers."

  • Analyse the arguments for First Cars car club proposal. June 2010 AQA

    "In conclusion, I think First Cars should take the risk. The evidence shows that the business has to take drastic action to stop further falls in profit. This strategy of market development (same product but new market) is not as risky as diversification but should be more profitable than trying to penetrate the car hire market further. Although First Cars may have to wait for several years before the proposal becomes profitable there is scope for a successful result, especially as the costs of running a car are forecast to increase which should raise demand for car clubs. The main factor which will influence success is whether the business, managers and workers can change their culture from a low price low customer service business into a high price and high customer service one. If they can do this then I think the car club will be successful and I recommend that First Cars goes ahead with it."

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