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AS and A Level: Case Studies and Analysis

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What is corporate social responsibility?

  1. 1 This is where businesses behave in a way that is seen as being ethically acceptable and beneficial to all stakeholders including the wider community.
  2. 2 An example would be a commitment to only buying raw materials from fair trade suppliers. This may raise costs so the business is being socially responsible and not buying from the cheapest source.
  3. 3 Sceptics may say that the business only behaves in a socially responsible way for the publicity they get from it.
  4. 4 This may be the case but it still makes it in the best interest of the business to be socially responsible. Think of other benefits to a business e.g. in the motivation of staff, the long term profit.
  5. 5 The free market view would be that the business only has responsibility to its owners (the shareholders) and anything which raises costs in the interest of social responsibility will be passed onto customers in higher prices anyway.

Top tips for analysing a business

  1. 1 Internal sources of information about a business will include the company accounts, press releases, company website, adverts etc. Remember who is writing them and why. Treat them with some scepticism.
  2. 2 External sources of information include Wikipedia, newspaper articles and internet sites.
  3. 3 Consider why a business has taken a particular course of action. What are its corporate objectives? What are its competitors doing? Is this a response to external or internal factors?
  4. 4 When evaluating use comparisons with previous time periods, with competitors and with its declared objectives.
  5. 5 Be prepared to question. Do not take what a business says uncritically. You may not know the real situation but questioning issues will still be worth marks.

Five things you need to know about stakeholders

  1. 1 Stakeholders are any individuals or groups that have an interest in or are affected by the activities of a business. These include shareholders, employees, customers, suppliers, government and local community.
  2. 2 Most businesses will need to take into account the interests and needs of the different stakeholder groups when making decisions. The relative strength and influence of the different groups may be reflected in the final decision.
  3. 3 When analysing a business you may need to consider the effects of any course of action on all the stakeholders. The effects will differ.
  4. 4 Stakeholder groups will usually have different interests that a business must resolve e.g. employees will want fair pay and job security while shareholders will want low costs.
  5. 5 Be prepared in your analysis to point out the winning and losing stakeholders. Some people criticise the whole stakeholder concept and say that businesses are only really interested in satisfying the shareholders.

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  1. Coffee Paradise Internet Cafe -Business Plan and Finances

    The bank loan will be secured against the property of Mrs K. Marketing plan Marketing research * Primary research - has been concentrated on local businesses which are seen as initial market. The investigation has taken place in form of: o a survey and questionnaire of potential customers o surveys of local businesses; done by visiting other businesses * Secondary research - into existing competition has used variety of sources including: Yellow Pages, Local Directory and local business listing supplied by Business Link.

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  2. As an area manager for Carphone Warehouse, my regional manager is concerned with the drop in sales in several stores in my area and therefore has asked me to write an account into the current market competition.

    Within this task I am going to identify the competitive factors faced in the retail environment by Carphone Warehouse. Porters five forces analysis helps marketing managers such as myself assess the amount of competition they have and to understand the factors producing it. Below is a diagram that represents Porters five forces analysis. The five main aspects that Carphone Warehouse needs to be aware of in regards to the potential competition they may face are: * The rivalry between existing sellers in the market. * The power from the customer in the market. * The impact of suppliers on the sellers.

    • Word count: 1487
  3. Sales Techniques at Dixons. Within this task I am going to help the new recruits learn about sales techniques and customer service, and also explain the ways in which sales techniques and customer service have developed in the company.

    The next step is handling objectives. This is where potential customers will tell the company that they have already purchased similar goods and a better price from their competitor. In this situation, sales staff must be aware that the potential customer is showing an interest in the product or service, and identify the unique selling point for this product to ensure the customer realises the reason why purchasing the product or service from them is more beneficial than the competitor.

    • Word count: 1930
  4. Business Activities. Greenholm news is a local newsagents based in Great Barr. It has a certain set of activities which is must and some which it tries to carry out in order for their customers and stakeholders to be happy.

    Aims and Objectives All aims that a business has must be SMART. This is specific, measurable, achievable, and realistic and time constrained. If all aims and objectives are done using this method then they are very likely that the business will achieve their aims quickly and efficiently. This idea of aims being SMART has been used within many businesses over the years and has seen its success. Most businesses continue to create SMART aims and many will also carry on doing so.

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  5. PESTLE and SWOT analysis for Tesco.

    It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. Source: http://en.wikipedia.org/wiki/PESTLE Political factors By analysing the political influences that affect Tesco PLC (e.g. change in governmental leadership, changes in national minimum wage, changes in interest rate etc), the company have been able to identify areas of the political factor that their business can stay updated with resulting in good planning and forecasting of future actions. They would agree that the Political factor of the PESTLE analysis is very useful for understanding the governmental environment and what to do when there is a change in political parties.

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  6. In this assignment I am going to describe the social implications of business ethics facing Innocent in its different areas of activity.

    Another example is that Innocent can't dismiss a member of staff unfairly, such as if they have a disability because this would be seen as unethical and it would also be an unfair dismissal and could cost the company a lot of money if the employee reported them for this. Innocent need to make sure that they are meeting the laws fof human rights to ensure that they don't get into trouble because this could affect the business negatively in several ways.

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  7. Sweet Homes Inc. was founded in 1978 by Diamond Inc. to bring the warehouse retailing concept to the home center industry. The company operated retail do-it-yourself (DIY) warehouse stores

    COMPANY BACKGROUND Sweet Homes Inc. was founded in 1978 by Diamond Inc. to bring the warehouse retailing concept to the home center industry. The company operated retail "do-it-yourself" (DIY) warehouse stores which sold a wide assortment of building material and home improvement products. Sales, which were on cash and carry basis, were concentrated in the home remodeling market. The company targeted as its customers individual come owners and small contractors. Sweet home's strategy has several important elements. The company offered low and competitive prices, a feature central to the warehouse retailing concept.

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  8. Business Ethics. In this part of my task I will be focusing on the ethical concerns facing communities in where BP operates. To do this I will list the possible ethical concerns facing communities for BP and then explain and describe each ethical concern

    Another ethical concern facing the communities could be the pressure groups who are protesting against damage to the environment. An example of a pressure group could be, Friends of the Earth UK. This particular pressure group is a campaigning organisation that inspires solutions to environmental problems which thus gives the opportunity for people to live a healthier life since it stops serious environmental damage. Therefore this obviously clearly tells us that it will be an ethical concern for BP because they have already done damage to the environment numerous times e.g. the oil spill and factories being blown up, and so consequently gives pressure groups like Friends of the Earth UK the opportunity to protest.

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  9. Customer service - study of how different businesses can serve a typical customer's needs.

    * When she felt hungry, she entered the main lobby and headed to the small food stand in the far corner, but the bagels was sold out and it wasn't the first time that this had happen. But the class was about to start and she couldn't wait. * Her professor in finance class lectured in a near monotone for about 75 minutes. It couldn't help her because she was still feeling sleepy. She much preferred the Marketing course because her professor was a very dynamic individual who believed in having an active dialogue with the students.

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  10. Analysis of Good Customer Care Strategy of Mot Hennessy Louis Vuitton

    Since its creation in 1987, LVMH remarkably established its more than 1.800 stores worldwide through its strong growth dynamics. 2.0 Customer Care Strategy 2.1 Development of Customer Care Since 1854, the company devotes to "travel philosophy", to advocates that the customer should have an exquisite, quality and comfortable travel, and these are the basis of design. Owing to the firm is make luxury products for the entire world, except the high-end products, LV provide special services to both internal customers and external customers. At fist, the company only focus on products but after realize people is determining factor, the firm put forward that they should help staffs to grow up and further to encourage employees self-improvement.

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  11. The Evaluation of the Effectiveness of College Services

    The library could also be a symbol of a university's ability, because if the library used well in a college, the service, the system and the various kinds of books are all in high quality and satisfied by the readers and the students. Therefore, the school library collection has assisted teaching and learning, and in accordance with school curriculum materials, provide necessary support to teachers and students. 3.1.1The importance and purpose of university library * Support teaching, and integration of various teaching subjects, to help teachers enrich the teaching contents * Provide information about wide ranging subjects is a must

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  12. Company culture - secrecy and the possible drawbacks for customers. Examples from Toyota and Apple.

    In the Toyota case, secrecy contributed to people losing their lives because of a defect in the vehicle. Toyota continued to produce and sell vehicles knowing that there was a serious defect with the gas pedal sensor. However, the company did not inform anyone of the complaints. Toyota even argued that no defect or trend could be found regarding the accelerator of the vehicle. Company secrecy also kept Toyota from providing technical data to the NHTSA while the government was conducting their own tests. 3. What are some of the other potential disadvantages of such secrecy? The potential disadvantages of a company using methods of secrecy revolve around the stakeholder.

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  13. The report provides an analysis and evaluation on the key business functions of Coca Cola Amatil. The report gives an in depth investigation into the operations, marketing, employment relations and the financial aspects of the company. Coca-Cola Amatil is

    In 2006 CCA announces $200 million automated warehouse development in Northmead and Eastern Creek. Operations CCA currently has operations in five countries- Australia, New Zealand, Fiji, Indonesia and Papua New Guinea. Their head office situated in Sydney and in 2006 CCA announced new automated warehouse development in Northmead and Eastern Creek, in Western Sydney. At Northmead the 35 year old existing site was revitalised at a cost of $110 million to accommodate a new automated distribution centre and new manufacturing product line.

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  14. Aspects of Porters model, as well as Arthur and Eisenmanns work, can be applied to an explanation of Googles massive success. Porters model, we feel, is the least useful in discussing the success of this company,

    To begin, everything Google does is directly correlated to one thing: size. The company's success has come as a direct result of leveraging network effects to its advantage as much as possible. The more information it can access to search, the better it can tie related web sites and search keywords together, and the more able it is to place targeted advertisements in strategic locations where they are more likely to have high returns. In turn, such large scale makes Google more attractive to advertisers, as it is able to guarantee them significantly more traffic from the ads than a business with a smaller scope would be able too.

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  15. Economies of Scale: Wal-Mart. Economies of scale means declining average cost when volume increases.

    Fixed costs arise when there are indivisibilities in the production process. Indivisibility simply means that an input cannot be scaled down below a certain minimum size, even when the level of output is very small. Since Wal-Mart is a hypermarket, in a certain area it needs a warehouse and also needs some trucks use to delivery their goods. The cost for renting warehouse and buying trucks belong to fixed cost. But Wal-Mart is so big and has so many locations, so the fixed cost can be spread over its huge volume of outputs.

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  16. SWOT and Pestel analysis for Carlton Forum leisure centre

    The pestle consisted of 6 categories and was finished off with the top negative and positive influences. I then went on to perform industry analysis which consisted what is industry and the nature of the environment ( also known as environmental conditions.). which also represented porters forces, porters forces help understand if the business is worth risking as may things can pop up from new entrant, which are new companies opening. The treat of substation of product, which analyses if the product or service can be found somewhere else.

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  17. This case is about easyGroups efforts to diversify. The company established itself as a low-cost, no-frills carrier that focused on managing yield in the airline industry.

    Should easyGroup go into cinemas? (15-20 minutes) 4. Recommendations and conclusion (10-15 minutes) easyGroup's Core Business and Early Diversification Efforts Why was easyJet successful? As Exhibit 8 shows easyJet eliminated some of the costs borne by its more traditional competitors. It eliminated ticketing costs and travel agent commissions. This was made possible through its use of direct sales in general and the Internet specifically. easyJet also eliminated in-flight catering and the business class crew. Like Southwest, easyJet also focused on high aircraft utilization and aggressive yield management using a formula described on page 3-44.

    • Word count: 1645
  18. This news feature is for the chamber of commerce and will be looking at how changing economic environment has affected New Look Retail Store.

    On the New look website it states that in 2007 0.7million growth sales was generated. This was also a good year for New Look in sales because in 2007 designer ranges launched in conjunction with Giles Deacon and Lilly Allen which is world's most favourite designers, New look also became Number one in volume for woman's footwear. During the year to 2008 the GDP was dropping dramatically, in 2008 the GDP was 0.3% showing a 0.7% decrease. For New Look the change in the GDP didn't seem to affect them as third party distribution centres in Singapore and Istanbul opened up.

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  19. Yeo-Valley Ethical issues. Over the years Yeo Valley has been very successful and is now the fourth biggest and fastest growing yoghurt brand company globally

    It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organisations as a whole. Business ethics is about knowing the difference between right and wrong and choosing to do right. Ethical Issues Considered by Yeo Valley Sustainability: Sustainability means the ability to sustain something; a means of configuring civilisation and human activity so that society, its members and its economies are able to meet their needs and express their greatest potential in the present, while preserving biodiversity and natural ecosystems.

    • Word count: 1450
  20. Market entry strategy of Aldi and Lidl. Plans for expansion.

    German company Aldi started to go global after Second World War, time characterised by common market in European countries, which means it was time when trade barriers were reduced and goods and production factors ( labour, capital, technology) could freely move from country to country. As this company was already big enough to invest in other country it firstly invested in Austria, country which borders on Germany.

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  21. Business project - The restaurant will be operating with a capital of more than initially estimated 700 millions Vietnamdong, with a staff of 25 people. The name of restaurant is PARADISE.

    Products: We plan to offer dishes with a unique layout and calculate the calories on the menu for customer to choose. Because the main customers are office staff, so the dishes will feature low-fat, highly in fiber and dessert of fresh fruits to provide vitamine. The restaurant will free ship within 5km. 4. Summarily about menu: a. Main dishes: � Bean corn salad. This dish is designed by our restaurant. � Meat stuffed bitter melon � Spicy fried vegetables � Susu fried meat � Chicken rice � Fried crab vermicelli � Variety of bentos � Grilled mackerel � Pineapple fried beef � Bean soup � Tuna stock b.

    • Word count: 857
  22. What is an integrated supply chain? Explain how two selected businesses have been able to integrate their supply chains.

    The many reasons why companies use this now is because the JIT process compared to the traditional process is so much simpler, as the traditional process is very jumbled, has long cycles and is difficult to schedule. Whereas the JIT process is easy to schedule, has short cycles, has product focused cells and flexible equipment. The benefits of using this are that; * Has shorter lead times * Inventory turnover increases * Quality improvement * Workplace organisation * Set up times are reduced dramatically in the factory * Closer relationship between customers and suppliers * Efficient method of locating, pulling

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  23. Nike's Business Ethics. Nikes Corporate Governance would make the decision about the aims and objectives that Nike has set out. However when deciding these aims and objectives they must take into account the interests of all the stakeholders in the org

    On the official Nike website their mission statement was "Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders." However in recent years they have been surrounded by reports of sweatshops and child labour in their manufacturing plants in the LEDC's. This seems to indicate that Nike is not worried about the way in which they go about achieving these goals.

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  24. Merck & Co.

    were so poor to pay that the sales of the drug probably wouldn't give an opportunity for the company to recoup the investment in research. The head of the Merck & Co. also had an ethical concern to help poor people to survive, as the philosophy of the company was to investigate drags for people not just for money.

    • Word count: 473
  25. Unit 9: Marketing Strategy

    Sutton-on-Sea is generally known as a peaceful and serene seaside town keeping many of the traditional features one associates with places such as Brighton and Blackpool, it is this reputation which attracts an older demographic. Visitors and residents prefer the quiet atmosphere in comparison with the loud and busy environments found in neighbouring towns of Skegness and Mablethorpe. Other businesses similar to Fabulous Frostings within the area include Gray and Goodliffe and Pocklingtons bakery. Gray and Goodliffe would definitely be the businesses main competitor with them producing in Trusthorpe, only 1.5 miles away from Sutton, and selling in outlets in Alford, 6.6 miles away, and Mablethorpe, 2.5 miles away.

    • Word count: 14756

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