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AS and A Level: Case Studies and Analysis

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What is corporate social responsibility?

  1. 1 This is where businesses behave in a way that is seen as being ethically acceptable and beneficial to all stakeholders including the wider community.
  2. 2 An example would be a commitment to only buying raw materials from fair trade suppliers. This may raise costs so the business is being socially responsible and not buying from the cheapest source.
  3. 3 Sceptics may say that the business only behaves in a socially responsible way for the publicity they get from it.
  4. 4 This may be the case but it still makes it in the best interest of the business to be socially responsible. Think of other benefits to a business e.g. in the motivation of staff, the long term profit.
  5. 5 The free market view would be that the business only has responsibility to its owners (the shareholders) and anything which raises costs in the interest of social responsibility will be passed onto customers in higher prices anyway.

Top tips for analysing a business

  1. 1 Internal sources of information about a business will include the company accounts, press releases, company website, adverts etc. Remember who is writing them and why. Treat them with some scepticism.
  2. 2 External sources of information include Wikipedia, newspaper articles and internet sites.
  3. 3 Consider why a business has taken a particular course of action. What are its corporate objectives? What are its competitors doing? Is this a response to external or internal factors?
  4. 4 When evaluating use comparisons with previous time periods, with competitors and with its declared objectives.
  5. 5 Be prepared to question. Do not take what a business says uncritically. You may not know the real situation but questioning issues will still be worth marks.

Five things you need to know about stakeholders

  1. 1 Stakeholders are any individuals or groups that have an interest in or are affected by the activities of a business. These include shareholders, employees, customers, suppliers, government and local community.
  2. 2 Most businesses will need to take into account the interests and needs of the different stakeholder groups when making decisions. The relative strength and influence of the different groups may be reflected in the final decision.
  3. 3 When analysing a business you may need to consider the effects of any course of action on all the stakeholders. The effects will differ.
  4. 4 Stakeholder groups will usually have different interests that a business must resolve e.g. employees will want fair pay and job security while shareholders will want low costs.
  5. 5 Be prepared in your analysis to point out the winning and losing stakeholders. Some people criticise the whole stakeholder concept and say that businesses are only really interested in satisfying the shareholders.

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  1. I will be identifying the legal criteria for offer and acceptance in a valid contract. Case study examples.

    If there isn?t any form specified in the offer, then a written or an oral acceptance will be enough. 3. The acceptance doesn?t have to be in the specified form that is listed in the offer as long as the method of acceptance which is used satisfies the offer and the offeror isn?t prejudiced in any way. 4. The acceptance of an offer has to be absolute, unqualified and without any conditions. The effect of any changes in acceptance will have the effect of the cancelling of the original offer and the creation of a counter-offer.

    • Word count: 4649

  2. RELATIONSHIP MARKETING - factors affecting customer satisfaction

    Build affiliations or strategic relationships with copywriters, photographers, search engine marketers, and other specialists whose talents will benefit clients. P2 explain how relationship marketing can be applied to a selected business Purpose of Relationship Marketing Relationship marketing targets to satisfy the certain special customer and in doing so spreading the word through its satiated customers about how well the product operates. It helps people identify good after sales service and customer care with the product and increases trust, which people have in the company selling the product. Relationship marketing helps show the customer that the company cares for its existing customers just as much as the new customers and that satisfaction of the customers over the long run is of prime importance.

    • Word count: 6967

  3. Stakeholders in Sainsburys and the National Trust

    Local authorities can control through planning restrictions. They enforce public health and the trade?s description legislation to stop Sainsbury?s from misleading customers from what they are buying. In turn they benefit from business rates which are local tax that is paid by Sainsbury?s of non-domestic property in England and Wales. The government wants Sainsbury?s to be a successful business because it receives revenue, HR Revenue & Customs taxes the business profit?s and collects VAT as well as NIC deducted from employees. They also want it to create jobs in the local area.

    • Word count: 1727

  4. Describe how visual merchandising techniques are applied to goods in different types of retail outlets.

    It was ranked as the second most preferred clothing brand of US teens behind a long list of actual West Coast companies in 2008 by Piper Jaffray. Source: http://en.wikipedia.org/wiki/Hollister_Co. Techniques used to attract the consumer 1. Displays ? The exterior of the store is the first thing that attracts the attention of the customer or the ?window shopper?, who might become a potential consumer. This is one of the most important techniques that Hollister Co. uses to appeal to customers.

    • Word count: 2447

  5. Business Proposal for a hotel in Lithuania.

    Other important countries for Lithuania?s tourism are UK, Germany, Italy and Finland (Advantage Lithuania, 2010). Why to invest in Hotel in Birstonas First of all, country is promoting great possibilities to export and develop health tourism services because of the good price and quality ratio (Ministry of Economy, 2011). As Lithuania is still not the most popular destination for health tourism, Ministry of Economy drafted strategy for 2011 ? 2020 to promote themselves as a potential destination for cheaper price but high quality health procedures.

    • Word count: 4609

  6. Case study of the Unilever Company

    In conclusion the principles and purpose of the corporations is to ?Have the highest standards of corporate behavior towards everyone is working in the corporation, the communities, and the environment in which the company have an impact.? Unilever mission is to add vitality to life, this means to satisfy daily needs of nutrition, hygiene, and personal care with brands that help feel good, look good and get more out of life to people. As time passes, in 1990 the multinational take the decision to concentrate their production in the principal products and brands; Unilever expands into central and eastern Europe

    • Word count: 2983

  7. Business plan -Crystal Heels shoe protection

    Many women struggle with the public embarrassment of having their heels wedged in uneven surfaces. Our invention will solve this issue and protect the shoes creating a barrier and support for the heels ensuring the shoes last longer and looks newer all the time. From the survey conducted 85% of women wear high heels; this indicated that high heels are becoming popular and high heels are a must have accessory for every fashion conscious women in this modern world, as now a days women tend to go out more often to public places wearing high heels.

    • Word count: 1879
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