Cadburys Aims and Objectives

Welcome to Cadburys, we are a very successful business. We currently have 59,000 employees working at Cadburys. This is a small introduction into our business, the new aims and objectives we have and would like to include you with us in helping the business grow and meet its aims and their objectives. This two-page document explains our aims and objectives and how we intend to meet them. Cadburys Aims and Objectives Aims Objectives Deliver superior shareowner performance -This aim was made to help Cadburys to deliver superior return to their shareowners. This will be done by increase in business performance. Cadburys measure shareowner returns by looking at the total return on their shares, or TSR (share price growth plus the value of reinvested dividends). Delivering superior business performance. In 2008 and 2009 we are hoping to increase our sales by another 5%. Execute Fuel for Growth and focus on Free Cash Flow - Our Cash Flow for the year was £200m, down from £400m we aim to raise it to 400m again. Profitably secure and grow regional beverages share. -This aim was made for Cadburys to increase the product that they supply all over the globe so that they can increase market share. Invest, innovate and execute - In the UK, there have been a increase of the rate of innovation and our marketing spend in the second half of the year with the creation of new

  • Ranking:
  • Word count: 917
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Diversification case study. Reasons why GSK diversify

Diversification Introduction Diversification is the process of entering new business markets with new products. Companies diversify either by acquiring already existing businesses or by expanding their own businesses into new markets and new areas of production or service. Firms may choose to diversify for two reasons. Diversification may benefit the firm's owners by increasing the efficiency of the firm. Also, diversification decisions may reflect the preference of the firms' managers. Reasons why GSK diversify GSK is a pharmaceutical giant, with an estimated seven per cent of the world's pharmaceutical market. One of their key strategies is to diversify their business to create a more balanced product portfolio and move away from a reliance on traditional white pill/ western markets Economies of scale and scope Having a wide variety of products will enable GSK to capture a larger market share, and hence more profits. GSK diversify into over-the-counter (OTC) medicines, oral healthcare and nutritional healthcare. Worldwide it is the second largest in OTC medicines and the third largest in Oral healthcare. In Nutritional healthcare it holds the leading position in the UK, India and Ireland. OTC medicines include Panadol, Eno. Oral healthcare products include Aquafresh and Sensodyne. Nutritional healthcare products include Horlicks, Ribena and Lucozade. Economies of

  • Ranking:
  • Word count: 869
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Business Culture & Strategy Analysis Of JD Wetherspoon

Business Culture & Strategy Analysis Of JD Wetherspoon Reported by: CHEN LING Assessor: CHEN JING Date: 7th December,2009 Content Page . Introduction.....................................................................3 2. Discussion........................................................................4 2.1 Section 1...........................................................................4 2.1.1 SPELT Analysis 2.1.2 SWOT Analysis 2.1.3 Guide lines 2.2 Section 2...........................................................................7 2.2.1 Shared Values& Taken for Granted Assumption 2.2.2 JD' Culture 2.2.3 Organisation Culture& Behaviour 2.2.4 Culture Comparison 2.3 Section 3...........................................................................9 2.3.1 Strategy theory 2.3.2 Strategy during 1980s and 1990s 2.3.3 Strategy in 21st century 2.3.4 Consider factors before changing strategy 2.3.5 "Business strategy" and "strategic choice" 2.3.6 Considered issues 2.4 Section 4...........................................................................14 2.4.1 Forces for changes 2.4.2 Business ethics leads to changes 2.4.3 Roles played in dealing with changes 2.4.4 Advices 3. Conclusion ......................................................................17 4. Recommendation ..............................................................17 5.

  • Ranking:
  • Word count: 3544
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Explain different types of business information, their sources and purposes for Sainsburys.

[Type text] Business communication P1 Assignment P1 In this assignment I will be explaining the different types of business information in my chosen business. The organisation that I have decided to investigate is JS Sainsbury’s, I have chosen to analyse Sainsbury’s because they are a respectable business and one of the most successful supermarket chains in the United Kingdom. I will also be talking about how businesses communicate using this information and the different types of communication. The organisation that I have decided to investigate is JS Sainsbury’s, I have chosen to analyse Sainsbury’s because they are a respectable and successful supermarket chain, who own almost twenty per cent of the market. Businesses communicate by sharing information. Information is data that is accurately and timely. It is specifically organized and is presented within a context that gives it meaning and relevance, and that can lead to an increase in understanding and decrease in uncertainty. Communication is the exchange of thoughts, messages that occur because they are sources of information. It is vital that businesses communicate efficiently, in order to do a variety of things such as buying stock and selling goods these two examples of information sources can both be verbal and non-verbal. Businesses need information to be successful, and that information can come

  • Ranking:
  • Word count: 871
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Skills and Knowledge Needed to Work In A Business Environment

Victor Stephenson-Henshaw Unit CU678 EDI Level 2 Certificate In Principles Of Business And Administration Unit CU678 – Work In A Business Environment Victor Stephenson-Henshaw Assessor – Rob Allen ________________ Understand How To Respect Other People At Work ,1 Describe What Is Meant By Diversity And Why It Should Be Valued Diversity can be differences in race, belief systems, physical appearance, mental capabilities, etc. It is also a variety of something such as opinion, colour, or style. Diversity should be respected and valued because not everyone is completely the same even in the example categories; they are not the same as everyone else. Some people like to eliminate what is dissimilar. Our opinions can lead to environmental problems such as violence and hatred because of diversity being a key ingredient to a good and safe environment. Everyone in the workplace is treated equally. Every individual has a unique something to offer and this can help the company. Diversity should be valued because without diversity, the company or the people at the work environment wouldn’t have knowledge on other cultures this can be helpful to the company as it opens the company or people to experience a different perspective other than the usual culture. Diversity should be valued because in case a unlawful discrimination may cost the company if

  • Ranking:
  • Word count: 3674
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Does the increasingly global nature or business mean that all organisations need to change their strategies significantly to achieve higher profits?

Exam Question June 2011: The business world is becoming increasingly global. As a result of this, many companies, such as Costa Coffee and Dyson, have changed their strategies in relation to the markets they target or where they produce. Does the increasingly global nature or business mean that all organisations need to change their strategies significantly to achieve higher profits? Justify your answer with reference to Costa Coffee, Dyson and/or other organisations that you know. (40 marks) The world is becoming a smaller place due to globalisation. It has helped communication around the world making everyone more connective. Companies all of a sudden have access to different countries and have more potential to grow and expand as developing countries have recently under gone rapid growth and industrialization causing new emerging market businesses can enter. This has put pressure on Weston business to expand into theses new regains because if they don't expand they would not be able to compete with competitors increase in expansion and corporate power. Looking at Gap Inc I discovered that they changed their Ansoff Matrix strategy in order to expand and grow. Gap Inc decided it would be best to use the strategy market development, this is where a

  • Ranking:
  • Word count: 1084
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Wace Burgess Case Study

Wace Burgess Case Study Wace burgess is a business that produces cards for other organisations. These are mainly cards for special occasions, which include Christmas cards, everyday cards and special day cards, which are Valentine's day, Mother's day, Father's day and Easter cards. Wace Burgess is not a big company but quite successful, their main customers include creative Publishers and retailers. Wace Burgess was not the leading competitor in the market but they certainly wanted to be. They were in talks of producing cards for M&S; this was one of ways Wace Burgess could get ahead in the market. The question was will they be able to cope with such a big order? Q1. What are the external performance objectives for the M&S business, and how do these differ from those of existing customers? The external performance objectives for the M&S business are they need high volume but low variety; this would be of mass production. They only need a few designs but they are requiring 600,000. This is highly unusual for the company because they only usually get orders for about 8,000 at a time on average. This meant they were on a low volume basis, usually done in batches. For the M&S business the mass processes mean that the company will need hardly any change over because they require a high volume of the same type of card design, whereas before there were many change over because

  • Ranking:
  • Word count: 1846
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Primark. The company I have chosen to look at is Primark, in this report I shall be looking into the operations management. Followed by the inputs, transformations and outputs to the company.

PRIMARK Contents Page Title Page Page N0 Contents page .0 Introduction 2 2.0 Operations Management 2 2.1 Primark 3 3.0 Managing Process 3 3.1 Inputs 3 3.2 Transformations 4 3.3 Outputs 4 4.0 Capacity Management 5 4.1 Forecasting Demand 6 4.2 Utilisation of Resources 7 4.3 Yield Management 7 4.4 Type of Demand 8 4.5 Human Resource Management 8 5.0 Improvement 0 6.0 Conclusion 0 7.0 Bibliography 1 8.0 Appendix 2 OPERATIONS MANAGEMENT AND DECISION MAKING .0 INTRODUCTION The company I have chosen to look at is Primark, in this report I shall be looking into the operations management. Followed by the inputs, transformations and outputs to the company. Then discussing capacity management in terms of what it means and how it affects Primark's organisation. In this report I shall expect to analyse the operations management according to Primark business, and additionally how it could possibly improve. As an employee of Primark, I am aware of how it operates internally, and hope to express this information into my report. My main sources of information regarding Primark, is primary data, as I was able to have a detailed discussion with the store manager of Primark, Mr Costello. Furthermore, I have also obtained secondary information from, the Internet and books. 2.0 OPERATIONS MANAGEMENT Finance, marketing and operations are three major

  • Ranking:
  • Word count: 3287
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Samsung Strategic Management Case study

As mentioned in the report above strategic management can be defined as the brief process of identifying, selecting, choosing and then implementing actions that will help the organization in enhancing long term goals not only by creating ongoing compatibility between the internal skills and resources of the organization but by also bringing an change in the external environment within which it operates.[Ref] To better explain the concept of strategic management a real life case study is presented which is related to the Samsung company helmed by it chairman Lee Kun Hee. Today, Samsung is a major business group which is composed of various South Korean business sectors including Samsung electronics and Samsung Life insurance. Since Samsung today is at a place where most companies dream of, it is not easy for any organization to excel to such a position without a good strategic management. This shows that Samsung has an excellent strategic management active at all levels of management which makes the organization very successful. This can be clearly seen in the following words by the Samsung America Chief executive Oh Dong Jin "We believe we can be Number One" (Pearce II, Robinson, 2005: 21-1). This statement is the proof of the company's confidence in excelling because of an active strategic management. Since Samsung is aiming to be a world leading company it share certain

  • Ranking:
  • Word count: 818
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Frederick Taylor's and Elton Mayo's theories applied in companies - McDonalds and Tesco.

Company 1 : Mc Donald's Introduction Mc Donald's is one of the world's reknown and valuable brand and holds a leading share among the fast food restaurant segment chains worldwide. They operate everyday around the globe serving serving nearly 50 million people in more than 119 countries each day. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes and desserts. The business began operation in 1940 in San Francisco, California and it was founded by Richard and Maurice McDonald and Ray Kroc. Frederick W. Taylor's Scientific Management Theory applied by Mc Donald's McDonalds's apply the Scientific Management principles by Frederick W. Taylor in their business operations. The Scientific Management principles in McDonald's business operations are implemented from three perspectives namely the systems of rewards for meeting the goals, scientific education and development of the workman and standard method of performing each job. In his theory, Taylor stated that because the employees receive the same amount of pay regardless of how much extra work is done or is produced, the non incentive wage systems causes productivity to be low. Taylor's concept of motivation is to diminish the system of inequitable pay for employees which are underpaid and a implement bonus system which will create monetary incentives.

  • Ranking:
  • Word count: 1948
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay