In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers.
AO3 In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers. Product knowledge can be very important to staff because this could ensure customer satisfaction is more efficient. Product knowledge can be done by knowing where certain products or structures are. If the organisation provides a wide range of products then this can count towards good customer service. This is because if the customer wanted something the company would be organised and the staff would be punctual with what they are delivering. If they did this then it would reduce the amount of problems and this could cause very few complaints. Product knowledge is very important to an organisation. This is because if a customer asks a question about a product or service they wish to buy, they expect their question to be answered accurately. Being able to answer the question accurately and efficiently shows a good level of customer service. Customers are likely to ask a range of questions about the products and services an organisation provides. Examples of the sort of questions staff need to be able to answer are locations of rides, opening and closing times of the park and prices of food or merchandise. A good level of customer service would be if the staff where able to answer customer questions accurately and
SWOT and Pestel analysis for Carlton Forum leisure centre
STRATIGIC REPORT ON CARLTON FORUM. Contents page. Page. .1. Executive summary 1 2.1 External analysis. 2 2.2 Pestle analysis. 2 2.2.1 Politics. 2 2.2.2 Economics. 3 2.2.3 Social. 3 2.2.4 Technology. 3 2.2.5 Legal. 4 2.2.6 Environment. 4 2.3. Influence matrix. 5 2.3.1 Politics. 5 2.3.2 Economics. 7 2.3.3 Social. 8 2.3.4 Technology. 11 2.3.5 Environment. 13 2.3.6 Legal. 14 2.3 pestle summary. 16 2.4.1 Negative influences 16 2.4.2 Positive influences. 16 3.2 Industry analysis. 17 3.2.1 Industry definition. 17 3.2.2 The nature of the environment. 17 3.3 Porters forces. 18 3.3.1 Threat of new entrants. 18 3.3.2 The treat of substitution. 18 3.3.3 The power of buyers. 19 3.3.4 The power of suppliers. 19 3.3.5 The current competition. 20 3.4 Carlton forum industry. 21 4.1 internal analysis. 22 4.2 life cycle.
Viagra. As Pfizer had spent a heavy R&D on Viagra and to make sure the success of it preceding its competitors, it had to think of ways to outperform them and always maintaining itself in the leading position and profitability.
.0 CASE SUMMARY Pfizer is currently the world's largest drug company with revenues of $32.4 billion and an R&D budget of 7.1 billion as in year 2003. It became the world's largest pharmaceutical company, after its merger with Warner-Lambert in July 2000. It is also considered as the industry's best marketer. The company has three business segments, they are, health care, animal health and consumer health. Pfizer's products are found in over 150 countries. Pfizer is the first company which highlighted erectile dysfunction (ED) as a curable sickness and came out with their famous blue pill, Viagra. It had spent close to $2.5 billion for this pill in R&D and another $185 million annually to promote it. The marketing channel used is via medical sales representatives who promote Viagra to medical practitioners (doctors) and pharmacies. Viagra was considered a success in the first five years when it was introduced into the market in the 1990's. However, later on, competitors such as Bayer/Glaxo SmithKline Beecham and Eli Lilly had also introduced their version of pills for ED. This had threatened Pfizer's previously monopoly market. The case study had a detailed description on Viagra, Pfizer as well as its competitors. Challenges were also highlighted in the case and Pfizer would have to reconsider a change or modification of its marketing strategies in order to maintain as
Identify and describe a selected case significant stakeholder influence over a business. (P2)
Business and Markets Assignment three. Identify and describe a selected case significant stakeholder influence over a business. (P2) What are Stakeholders? These are groups of people who have an interest or a stake in a business. This interest will vary according to the nature of the "stake". Who are the stakeholders of a business? There are two types of stakeholders these are internal stakeholders and external stakeholders. Internal stake holders are People who work for or own the business and external stakeholders are Individuals or groups who have some claim on a firm. Examples of both are in the below table. Internal Stakeholders External Stakeholders Owners/Shareholders Customers Managers Government Employees Suppliers The Community However this is always not the case as some employees may be within the community, for example. Stakeholders within a business will usually benefit from their involvement with the organisation. Employees will earn money which they can spend on goods and services supplied by the business and the government will collect tax from the organisation. Objectives with conflict. Conflict can occur with a business when stakeholder's objectives are different. The following groups may be in conflict. Employees and Owner. E.G. the levels of pay are negotiated every year and employees and owner will bargin, they may disagree on
Recruitment and training at Starbucks
Recruitment and training at Starbucks Induction training is a process where a business teaches its new employees how the business works. One benefit of this is that it is a good way to provide the new staff with the general information of the business, such as health & safety, security, personnel and the departmental systems. This improves the employees' understanding of the business, which can increase motivation in the business. Another benefit is that the new employees can contribute to the business more quickly, as they would already know how the business works, and what their role is in the business. The level of experience required for a store manager would be greater than it would be for the barista position. The barista position could be a first job for people, so it would be better for them to fill in an application form, as they would have no previous jobs on their application form. It also means that Starbucks gets only the information that they wanted, as they are put on the application form. If the applicant has no major qualifications that would be put on a CV, then they would be able to go on the educational program that Starbucks provides if they get the job. For example, underqualified baristas could go on the 'learning to lead' program, so that they can potentially reach manager level at Starbucks if they do internal recruitment. The reason that people
Apply PESTEL analysis to the European Brewing Industry identifying key opportunities and threats in 2010.
European Brewing Industry Q) Apply PESTEL analysis to the European Brewing Industry identifying key opportunities and threats in 2010. PESTEL analysis: Political factors: * The government is campaigning strongly against drunk-driving, which is affecting the tendency to drink beer in restaurants, pubs and bars * The Government has the power to set potential fines for the industries that do not meet there standard law requirements * Decline in traditional key markets such as the United Kingdom is due to the fact that there is growing hostility towards 'binge drinking' * Restrictions on packaging, such as; the usage of cans in Denmark Economical factors: * Low growth in consumption of beers * In the European industry where beer growth is historically high, there is a decline in the demand for beer, whilst in the developing economies such as; China and Brazil, the consumption of beer is steadily growing * Growing trend towards cross-border mergers * A recession creates increased activity at the lower ends of product price ranges, therefore the rate of interest will increase depressing business and causing lower spending levels along the way Social factors: * Growing concerns about health and fitness * Growing concerns about drunk-driving * Underage drinking levels increasing * Binge-drinking in pubs and clubs is being discouraged * Changing social attitudes and
Social implications of business ethics. The main areas I will be highlighting are Ethics in Finance (bribery, executive pay, insider trading, lobbying), Ethics in human resource management, Ethics in production, Ethics in sales and marketing, Ethics in i
Social Implications of business ethics Throughout this report I will cover the social implications of ethics on a business. I will use examples from a range of different businesses showing my understanding and considering which of these issues affect society as a whole and those which only affect a small group or organisation. The main areas I will be highlighting are Ethics in Finance (bribery, executive pay, insider trading, lobbying), Ethics in human resource management, Ethics in production, Ethics in sales and marketing, Ethics in intellectual property, Environmental implications and finally a conclusion assessing all of the implications the above have on a business giving reasons and evidence for my answers. Ethics in financial dealing and payments, there are several kinds of unethical behaviour. All regulations and codes try to make sure that ethical practices are observed and followed through. Businesses in the financial sector, which offers loans which are expensive to repay, are increasingly subject to the scrutiny of the general public and authorities. The credit crisis was a result of too many business lending large amounts of money and letting customers and consumers have a much larger time scale to pay it back, which led to the business not having the money to pay back their providers and so on with the business. Free enterprise is to generate profit mainly and
Entrepreneurship business plan. Characteristic of Entrepreneurs There are few common characteristic that are associated with entrepreneurs such as an eye for opportunities, hard work, optimise, discipline, innovator
.0 Introduction WIIM Company have choose to be in the industry of organic chicken and eggs because, we do realise that people nowadays are very conscious on their eating habits. The company is devoted to fulfil the needs and wants of today's population especially the growing Muslim population in the world by providing Halal and high quality organic chicken and eggs. Tanjung Manis Halal Hub, Sarawak is the location where WIIM Company business activities are run. 2.0 Entrepreneur 2.1 Characteristic of Entrepreneurs There are few common characteristic that are associated with entrepreneurs such as an eye for opportunities, hard work, optimise, discipline, innovator and etc. As to become a successful entrepreneur I do believe that one should do the things that they enjoy to do. No matter what we get from our business in term of personal satisfaction, profit from the activities, good brand image, and enjoyment will the total effort that we put into our business. It is important for us to do what we enjoy is because, if we don't enjoy it the chances of success for us is none. 2.2 Knowing the customer As an entrepreneur, we do believe that it is very important for us to know the customers, due to the reasons they are the people that we are going to fulfil their needs and wants. Technology nowadays is becoming greater and powerful, we are able to assess anything or any
How do I get to be a Fashion Designer in the Fashion Industry?
How do I get to be a Fashion Designer in the Fashion Industry? The fashion industry is very competitive at the moment, and it is very hard to gain a good career in the fashion industry if you do not have the skills needed and the knowledge about fashion. There are many different career paths and types of fashion designers so it is always good to specialise in a certain area. Some people work for top houses such as Gucci, Ralph Lauren, others work for international companies or normal sized companied and others start with their own business. There is such a large amount of people attracted to the profession and many young designers want to come through because of the glamour and the work products they create. That's why it is so important for people to have such a strong view of fashion and very strong knowledge in the area. To be a successful designer you need to study a fashion course that will teach you most of these skills below, they are all skills that a fashion designer need to be successful. Fashion Designers read a lot. They read magazines such as Vogue, Elle, and Fashion trends. They read Newspaper such as Women's Wear Daily, and they also read regional papers such as the Apparel New. This is very important for fashion Designers as it is showing them the new trends coming in and all the fashion news. They also get this knowledge from TV shows. Designers also
Small Business Strategies - identifying the target market, necessary skills, plans for development and legal and financial constraints.
National Diploma Business Unit 37: Starting a small business P2 - Describe how to indentify the target market Market research Market research is essential if an organisation is to make the right decisions when producing a new product or service. This means the organisation must consider many different factors such as: * The target audience * What they require * When they require it * Where the product sells best * The activities of competitors * Changes in the current market Market research is the process of planning, collecting, and analyzing data relevant to marketing decision-making. It usually requires using a combination of primary and secondary research tools to better understand a situation. Primary research (also called field research) involves the collection of data that does not already exist. This can be through numerous forms, including questionnaires and telephone interviews amongst others. This information may be used in such things as questionnaires, magazines, and Interviews Secondary research: data which already exist in some form, having been collected for a different purpose, perhaps even by a different organisation, and which might be useful in solving a current problem. Sales forecasts A sales forecast is a prediction of what sales will be achieved over a given period, anything from a week to a year. Sales managers require sales people to
