Issues with Expanding Ben & Jerry's into Russia

Issues with Expanding Ben & Jerry's into Russia Issues with Expanding Ben & Jerry's into Russia Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yogurt and sorbet, was founded in 1978 by Ben Cohen and Jerry Greenfield. Their first shop was in a renovated gas station in Burlington, Vermont, with a $12,000 investment ($4,000 of which was borrowed). Within a short time, they became popular for their innovative flavors, made from fresh Vermont milk and cream. The main products of Ben & Jerry's are ice cream, low fat ice cream, frozen yogurt, sorbet and novelty products and are produced in pints, quarts, and 2.5-gallon tubs. Their products are distributed nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry's scoop shops, restaurants and other venues. Ben & Jerry's franchises scoop shops in both the U.S. and Canada. The company also has wholly-owned operations in France, Japan and the United Kingdom, and licensees in the Benelux countries, Israel, Canada, Peru and Lebanon. In 1999, Ben & Jerry's employed 814 people worldwide, primarily covering only the manufacturing, central and distribution facilities in Vermont. Economy Overview in Russia: After the implosion of the Soviet Union in 1991, Russia was struggling to establish a modern market economy and achieve strong

  • Word count: 3201
  • Level: AS and A Level
  • Subject: Business Studies
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Coffee Delight

Business Studies Using all the information available to you, complete the following tasks * Analyse the case for Coffee delight plc expanding further in the UK * Analyse the case for Coffee Delight PLC opening outlets in Romania * Make a justified recommendation on which option the company should use [34 MARKS!] Coffee Delight plc is a late arrival in the UK coffee shop market, they operate combined coffee bars and sandwich shops with Internet access available in most outlets. The company uses space intensively to give a busy active feel for the customers. Market research shows that Coffee Delight is established in the UK market and well known, they are always seeking to lower costs of production. Coffee Delight has very competitive prices for virtually all of their products they feel this is the best way to win over customers. They are very efficient with what they do and have some USP's such as using the latest technology to prepare drinks and food and later opening hours than most of their main competitors Many of coffee delight's have now moved into the European market and are achieving great successes in these markets. Sascha Grey and many of coffee delights directors have discussed a plan for future expansion, in conclusion to their research they have found out that Romania's consumer spending is forecast to grow rapidly, there will be few competitors in the

  • Word count: 738
  • Level: AS and A Level
  • Subject: Business Studies
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LUFTHANSA: THE GERMAN GIANT

LUFTHANSA: THE GERMAN GIANT Deutsche Lufthansa AG is the largest airline in Europe in terms of overall passengers carried (second is Air France - KLM), and the flag carrier of Germany. The name of the company is derived from Luft (the German word for "air"), and Hansa (after Hanseatic League, the powerful medieval trading group). Corporate location Lufthansa corporate headquarters is in Cologne, whereas its main base and primary traffic hub is at Frankfurt International Airport in Frankfurt am Main with a second hub at Munich International Airport. Corporate feat Lufthansa is a founding member of Star Alliance, the world's largest airline alliance. Star Alliance was formed in 1997 together with Thai Airways, United Airlines, Air Canada and Scandinavian Airlines System. Star Alliance has now 21 member airlines and 3 regional members. The Star Alliance network swept up three prestigious awards as the "Alliance of the Year" in 2003. Aside from the US and UK "Business Traveler Magazines", the coveted accolade was also accorded the world's leading airline grouping in a study conducted by Skytrax, one of the world's top market research companies in the travel business. All three gave the Star Alliance network top marks for its global network and seamless service on the ground. How it all began Lufthansa owes its origins to "Deutsche Luft Hansa Aktiengesellschaft"

  • Word count: 1585
  • Level: AS and A Level
  • Subject: Business Studies
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This news feature is for the chamber of commerce and will be looking at how changing economic environment has affected New Look Retail Store.

ECONOMIC NEWSPAPER New look is a British global fashion retailer which was founded in 1969. They have a chain of high street shops in Britain and trade in-store and online. New look now have over 1,000 stores worldwide, in the UK and Republic of Ireland, Europe, the Middle East, Singapore, Russia and Poland. This news feature is for the chamber of commerce and will be looking at how changing economic environment has affected New Look Retail Store. Over a period of time, there are changes in the level of economic activity in an economy. In some years economic growth might be quite slow and in other years growth rates tend to be stronger. There is a tendency for patterns of economic growth to occur. This is called the Business Cycle. Gross Domestic Product GDP is a Value of a country's overall output of goods and services (typically during one fiscal year) at market prices, excluding net income from abroad. GDP can be estimated in three ways which, in theory, should yield identical figures. They are (1) Expenditure basis: how much money was spent, (2) Output basis: how many goods and services were sold, and (3) Income basis: how much income (profit) was earned. These estimates, published quarterly, are constantly revised to approach greater accuracy. The United Kingdom is among the world's most developed economies. Services, particularly banking, insurance, and business

  • Word count: 3131
  • Level: AS and A Level
  • Subject: Business Studies
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Unit 1 " Starting work in business, retail

unit 1 business studies assignment in retail and administration, I will be investigating the following areas. I will firstly start by looking at and enquire into three different job roles that have been advertised in the newspaper or over the internet. For each job I will note down the skills, qualities and the responsibilities needed by the employer in order to carry out the job. After I have written down the three job roles I will choose one that interests me and phone or write to the employer to ask for a full job description or person specification and what are the other skills and qualities that the job requires. I will try and talk to someone about the working day that is involved and their main responsibilities. I will list the skills and qualities needed for the job that I would like to apply for then make a list of the further qualities that I would need in order to do this job. Further to this I will investigate the following types of ownerships example a Public limited company, partnership and a non profit making organization. For each business I will identify where the business is located and what products or services it provides and I will also look at the functional areas of each business and how they operate. For the three job roles I will describe what the lifestyle would be like in these and also how it would be affected by working within the organization.

  • Word count: 3581
  • Level: AS and A Level
  • Subject: Business Studies
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The use of software to aid decision making.

2.4 The use of software to aid decision making The achievement of Kool keyrings will depend on the effectual and accurate production of goods and services. However the speed and efficiency of the products is also a great factor that must be considered. Today businesses totally depend on electronic devices to help them through out their regular day for example a bank has an automatic calculator to calculate to avoid wasting staff times and to also speed up the process of the bank. To make it easier for our business we will also use a range of technology. We have decided this because it will increase the phase of productivity and also increase the amount of production and will be less time consuming and more cost effective. "Computers have led to a worldwide information network available to everyone. Hand held apparatus means anyone can communicate with anyone from anywhere at any time as well as with any of the 3,000,000 public databases available worldwide". http://atschool.eduweb.co.uk/girvanac/Millium/techset.htm the information above shows that computers are a great source of communication and the internet is a foundation for communication as it will provide me with data and clear information of themes, types of products and other information. We will be using various different Microsoft Office Packages and below are some main advantages: . When we purchase we can use

  • Word count: 2313
  • Level: AS and A Level
  • Subject: Business Studies
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Starbucks and the Environment. Starbucks understands this social responsibility and the organization's impact on the environment and continuously takes steps to minimize any and all impact on the environment.

Introduction Based in Seattle, Washington, Starbucks Corporation is the largest retail coffee company in the world. As the largest coffee company in the world, the environment is an important and ongoing concern of the organization. Starbucks understands this social responsibility and the organization's impact on the environment and continuously takes steps to minimize any and all impact on the environment. An environmental mission statement was adopted by the organization in 1992. After Starbucks Corporation became a publicly traded company an environmental committee as well as a Green Team was instituted at the corporate level. "Starbucks had an Environmental Committee that looked for ways to reduce, reuse, and recycle waste, as well as contribute to local community environmental efforts. There was also a Green Team, consisting of store managers from all regions." (Thompson and Gamble, 1999) Starbucks Corporation Background Starbucks Corporation is a retail organization that purchases and serves coffee and espresso beverages, coffee beans, desserts and coffee related products. Packages of whole bean and ground coffee can also be found at specialty stores and supermarkets nationwide. Starbucks also has another venture, a subsidiary called the Tazo Tea Company, where a line of teas are made and sold at their retail locations as well as supermarkets and specialty

  • Word count: 1492
  • Level: AS and A Level
  • Subject: Business Studies
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Business Activities. Greenholm news is a local newsagents based in Great Barr. It has a certain set of activities which is must and some which it tries to carry out in order for their customers and stakeholders to be happy.

Businesses Main Activities Greenholm news is a local newsagents based in Great Barr. It has a certain set of activities which is must and some which it tries to carry out in order for their customers and stakeholders to be happy. One important factor is that the store tries to sell a wide range of products and increase the range of products within the store. By having a number of products the customers can always try new products and so therefore, there will be an increase in the number of sales. A wide range of products is also good because every time a customers walks into the store they will see there is a continuous trend of the highest selling products still being sold but also a new range of products which can be sold and so a continuous changing look in the store. Another important factor the owners and workers at Greenholm news try to improve on is their customer communication and relation skills. 'A happy customers, means a happy store.' This motto that they go by is something they try and encourage. By talking politely and also introducing conversation between customers and workers improves the working environment. The customers will feel privileged and so will continue shopping at this store, which would overall increase sales. This activity also includes the stakeholders such as the suppliers, as they will want to keep supplying a wide range of products

  • Word count: 1960
  • Level: AS and A Level
  • Subject: Business Studies
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Customer service - study of how different businesses can serve a typical customer's needs.

HOLY ANGEL UNIVERSITY ANGELES CITY SUSAN MUNRO, CUSTOMER SERVICE (Case Study 2) Group 2 Arceo, Alexsandra L. Jacinto, Charito H. Maniago, Kim Russel B. Quiazon, Lady Lin T. YFRESMAR/TTH - 4:30-6:00 PM Ms. Cristina Naguit Introduction * Susan Munro is a young woman and a final year business student in a school of business who makes use of a wide array of services. * She's a working student and she's staying in an apartment which she shared with three other students in the apartment. * In just one day, she makes used of a variety of services, some of those met or even esceed her expectations. But almost of those services did not even met her expectations and ended up with dissapointments and unsatisfaction. Background of the Problem * Susan Munro had overslept the following morning in the aparment where she shared with three other students. She dressed up hurriedly, then made a quick cup of coffee but she skipped her usual bowl of cereal, figuring she could pick up a bagel at school. * She have a daily ride to the university and it was the usual driver who recognized her and gave a cheerful greeting as she showed her monthly pass, the bus was quite full, carrying mix of students and office workers, so she had to stand. * When she felt hungry, she entered the main lobby and headed to the small food stand in the far corner, but the bagels was sold out and it

  • Word count: 1358
  • Level: AS and A Level
  • Subject: Business Studies
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customer service functions

Task 3 In this section my selected business is (Sainsbury) plc; because I believe that this company provides good customer service, produces high quality goods and is also one of the countries's leading food retailers, which shows that it is a well-liked company. My task is to investigate customer service function of my selected business. What is meant by customer service Function? Customer service is an organization's ability to supply their customers' wants and needs. Customer service includes all the activities that affect a customer's experience. Following are some example of what May customer service includes. * Customer's need is one important thing, what you should always keep in mind. You should always try and fulfill customer's needs. * Learning what a customer wants and ensuring that they get it. For example if you are working at a hair dressers shop, you should always ask the customer about what kind of hair cut they want and if they like it or not. Always they and ensure that you have given them your best. Business needs customers without them they would be forced to close!!!!! What is a Good Customer Service? Good customer service is the support of any business. You can offer promotions and cut prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long.

  • Word count: 3034
  • Level: AS and A Level
  • Subject: Business Studies
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