Case study - How well is Whole Foods Market performing from a strategic perspective? Is the strategy working? Does the company have a winning strategy?

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The chief elements of the strategy

There are chief strategies are WHOLE FOOD, WHOLE PEOPLE and WHOLE PLANET.

  • Selling the Highest Quality Natural and Organic Products Available

This is brand image of whole food market. And John Mackey created the first market in highest quality natural and organic products. It is successful.

  • Satisfying and Delighting Our Customers

Worth of mouth is better than advertisement. Though the price more expensive than the other market, if customers have enough money, they are willing to buy highest quality and price natural and organic products in whole food market

  • Team Member Happiness and Excellence

Make employee excellence; make customers happiness, Whole Food Market put customer in first, employees in second, shareholders in the end.

  • Creating Wealth Through Profits & Growth

Sell highest quality health food in higher price not only earn more money but also can Survey of most or worse market demand

  • Caring About Our Communities & Our Environment

Good environment about produce natural and Organic Products such as vegetable and animals growth in their growth cycle without chemical pesticide and Hormone

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WFM’s core values

These core values are the soul of Whole Foods Market.

  • Their deepest purpose as an organization was helping support the health. Selling the highest quality natural and organic products is their goal. Now our life is becoming better and better, and many people more and more attention to their health. The price of Whole Foods Market are more expensive than other similar market, but customers also want to buy it. Because they have high quality products.
  • The customer is God. Company provides with the best customer service, more meaningful value products and has a ...

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