Implementation of Competition
Ethical marketing behavior is one of the greatest assets to the competitive strategy of UPS. This is because it is used to dictate what is morally right and just. Companies compete against one another due to these standards. The competition is mainly in the global market, which effects the economic and social behaviors through law and regulations. UPS uses this some that they can provide international service without changing any of the ethical standards. Another asset was the development of the UPS Logistics Group in 1995, which provides consulting services and management solutions based solely on a consumer’s individuals needs (UPS).
Implementation of Target Market
UPS's target market are consumers, businesses (whether big or small), retail, schools or just any type of organization that may need items shipped to other indivduals or businesses locally or internationally.
Implementation of Product Strategy
UPS gives their consumers different options for delivery services. UPS allows the customer to set the time when their package should be delivered to their destination. Consumers can also get an estimate of the cost of shipping, schedule a pickup, track the packages, create and shipment or cancel a shipment. This can either be done via telephone or the consumer has the option to do this online. UPS has supplies available for the consumer. The supplies is available in their retail locations or online. It also supplies an online tool function, UPS OnLine Tools, which provides businesses the opportunity to integrate their tracking information, ratings, address validation as well as other functions to help with the businesses.
Implementation of Distribution Strategy
UPS promotes it service through their website, which is one of the most visited sites on the Internet with an average of 20.7 page views a day and 8.5 million customers daily (UPS). It also provides delivery services by air, ocean, railway, motorcycles or motor vehicles. They are also available to consumers through worldwide retail outlets.
Implementation of Communication Strategy
UPS uses a variety of mixed media to promote their services to consumers. These include print, online and television advertising. Web sites contain product and service information, news updates as well as contact information and is user friendly (Kerin, 2011). Call center services are available to consumers and businesses, thru leasing, to provide fulfillment and shipping of their products out to their customers. UPS currently provides the back-end support to Nike.com in which they are responsible for all shipments of the Nike products out to their customers who purchased them (Levy, 2001).
Implementation of Pricing Strategy
The pricing strategy of UPS is based on their competition. They want to establish lower prices in order to retain returning consumers. Prices are individually based on the services needed by consumers. These would include type of transportation needed for delivery, where the package is being shipped to and the timeframe in which it needs to arrive at its destination. Prices for international shipments must be calculated using the currency exchange rate and competitive pricing of the country as well as the income of consumers who live there (Ebert & Griffin, 2011).
Differences in Implementation: From One Country to Another
UPS serves over 200 countries worldwide. Rules and regulations vary. It is important to know the legal terms and conditions, forms needed as well as restricted items for each country in order to make a shipment go through efficiently. UPS provides these items for consumers on their website for potential consumers. Not every country has the same rules so it is imperative for UPS to provide the consumer with everything they need to know to determine what they need when shipping to other countries.
Conclusion
Delivery services are genuinely needed by everyone. UPS provides low cost services both nationally and internationally which can boost an organization’s success. They supply all the information needed for an efficient shipment. This is why they are the largest packaging delivery service today.
