Enrique Portilla

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“Choice of Business”

-Objectives:  My objective is to spot a business opportunity in Colwyn Bay in which I could establish an Internet Café because it would be a good idea to open one, since there is lack of competition.

-Methodology:    

  • We visited Chester to spot businesses that might be a good scheme that would work in Colwyn Bay and also we checked which shops attracted more people. We stood outside of a shop and counted how many people went in and out of the shop.
  • From my research done in Chapter 1, one of the best opportunities was a music store, but also other kind of shops like Cafes. We also went to Colwyn Bay town and we studied the business potential (age, sex, and footfall).
  • I need to think about the local factors that will help my business, such as:
  • There is a large number of shoppers around Colwyn Bay.
  • As well as local factors, there are also national factors that also need to be thought about. Some of them imply success; nations now drink more coffee than ever and some need internet more than ever.
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-Analysis:      

  •  Our Chester research revealed the coffee shop where I was in, was very popular (footfall was high and people from all sexes and ages were costumers) 37 costumers in half-hour. The shop had to be tidy and organized to be attractive, its location wasn’t perfect, but was good enough to catch a good area-radius. (Close to Virgin and several other clothes shops). The competition was high; there were at least 23 coffee shops in all over Chester. This reveals that if a business is well managed, competition isn’t a terrible problem.

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