Coffee Paradise Internet Cafe -Business Plan and Finances

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        Coffee Paradise

     25 High Street, Luton, LU1 222

Tel. 01582 12345  Fax: 01582 23456


Business Plan



Marketing plan

Operational plan

Financial plan

Evaluation and contingencies


Business idea and aims

The business will be selling fresh coffee and fresh made cakes. It will also provide WI-FI connection for customer who wants to use their laptops or notebooks while at the cafe.

Our aim is to:

  • Provide the highest possible service to our customers
  • Establish a reputation for excellence
  • Concentrate on quality of our service
  • Maximise profits

Management details

Key people:

Ewelina K – management and marketing

Experience – 3 years working as marketing manager

Qualifications – BTEC 1st Diploma in Business

Patricia B – sales and customer service

Experience – 2 years working as a sales assistant

Qualifications – BTEC 1st Diploma in Business

Legal structure

The business will operate as follows:

Legal structure:  Sole-Trader

Trading as: Coffee Paradise

Business address: 25 High Street, Luton, LU1 222,

                              Telephone: 01582 12345

The Sole-Trader structure will enable the owner to set up the business at law cost whilst keeping regulatory requirements to a minimum.

Start up finance will be raised as follows:

Owner`s capital:  £15.000

Bank Loan:          £10.000

Total:                   £25.000

It is intended that the owner retain control of the business. The bank loan will be secured against the property of Mrs K.

Marketing plan

Marketing research

  • Primary research – has been concentrated on local businesses which are seen as initial market. The investigation has taken place in form of:
  • a survey and questionnaire of potential customers
  • surveys of local businesses; done by visiting other businesses
  • Secondary research – into existing competition has used variety of sources including: Yellow Pages, Local Directory and local business listing supplied by Business Link. We expect our customers to be:
  • Working people between the age of 20 – 40
  • Young people seeking place to meet with friends
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The market is expected to grow by 3% a year and we believe that there will be continuing demand for our service.

Competitor analysis

There are many other coffee shops offering similar service. Therefore, our business will offer more than that. We will serve the finest Italian coffee and fresh cakes made from unique traditional polish recipes. We will also offer a free WI – FI connection, so customer can browse internet, check their email or just communicate with friends on Facebook.

SWOT Analysis


  • Excellent premises
  • WI-FI connection
  • Lower prices



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