Comparing the marketing of Tescos and Audi.

Authors Avatar by humzah2013hotmailcom (student)

Business Level 3


Task 1

For this task we have been asked to look at the ways two different businesses market their products and services the two businesses we have been asked to look at are

Tesco & Audi.

The first Tesco was opened in 1919 by a man called; Jack Cohen from that 1 store Tesco has grown in the market and now has 923 stores worldwide, Tesco is a supermarket that sells all kinds of household items such as food, clothes range, technology range, phone range furniture, toys and many more, Tesco has many different stores which make a lot of money every year.

Tesco uses its brand to obtain new customers and also retain old customers because they are a reliable business that is well known by many of their customers. They are known for their cheap products and suitable prices which attract customers to come back and buy again, They obtain new customers by doing things like advertising and promoting their products and business on things like flyers, T.V, Internet, Comparison sites and a lot of other places, they also do things like club cards which allow customers to get some products for lower prices or free, this makes the customer want to come back and shop again because they like the way of service.

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We have been asked to pick one product from each business and discuss the marketing techniques between them, from Tesco I have chosen to do a Mobile phone, the target markets of this product is everyone, but almost everyone needs a mobile phone, the branding of the mobile phone will be different because if the phones are made from different companies their brands will be on them, Tesco will use adverts to promote the phone and get people interested so they will buy it, Tesco uses relationship marketing with phone brands such as Nokia, Samsung ECT as they sell their ...

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