• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Competition between supermarkets.

Extracts from this document...


To: Mr Elkon From: Karan Varma Date: 10/6/2004 Competition between supermarkets To Mr Elkon, 1.1 In this report I will discuss the major factors of supermarket. I will compare each major issue from they market share value to the numbers of employees they each have. In this essay I will talk about the following supermarkets * Tesco * Asda * J Sainsbury * Safeway * Morrisons 1.2 Tesco are the biggest superstore, as they own more than one-fourth percentage of the market share. On Thursday, 21 December 2000 Asda had taken over J Sainsbury as the second biggest market retailer. It has gone good to bad for J Sainsbury, as J Sainsbury's was the UK's number one supermarket until the mid 1990s, when Tesco overtook it. Safeway did try to retaliate to regain they position as number two, that they tried to rebrand itself, with a focus on quality and range. 1.3 Reports from the BBC website published on the 21st December said, "Safeway is the UK's fourth-biggest grocer, but it has been capturing an ever-increasing market share." ...read more.


They were bids from all supermarkets from buying a big or a less percentage of Safeway. At the end it was Morrisons, with market share value of 6%. The reasons why many giant superstores was interested was that Safeway was strong in the northwest. Safeway had accepted a bid from Morrison for approximately �3.2billion. The reason why Safeway had decided to sell they business or sell a percentage of they business is that they did not make enough profit but instead they profit had declined as the store said sales in the 12 weeks to 3 January fell 4.1%. 4.1 Tesco owns the majority of the market share value than any other supermarkets they own 26% market shares with a incredible turnover of a huge �25.7 billion. They reason for they success was that they were big on non-food sales. They also recently bought 862 convenience stores to push into neighbourhood retailing. 4.2 The main reason for Tesco and Asda success is that they like I have already mention that they big on non-food sales as well. ...read more.


�1.2bn 265,000 worldwide, including 200,000 in Britain Not available Also big on non-food sales. Have significant overseas operations. Recently bought 862 convenience stores to push into neighbourhood retailing. Asda (owned by Wal-Mart Stores Inc.) 17% 258 in Britain Not available Not available 117,000 Not available Also big on non-food via George-labelled clothing - the supermarket sector's largest clothing brand. J Sainsbury 16.2% 463 stores in Britain, 185 stores in Britain �18.2bn (year to March 30, 2002) �571m 174,000 Not available Also runs a bank and Shaws stores in US. Focus on quality rather than price. Safeway 10% About 480 stores in Britain �9.40bn (year to March 30, 2002) �355m 92,000 �102,000 Concentrates on deep discount on small number of leading brands each week. Morrisons 6% 119 stores, including 98 with petrol station �3.92bn (year to February 3, 2002) �243m 46,000 �134,000 Strategy is to offer value for money rather than tactical price cuts; often comes out cheapest on industry price surveys. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Introduction to J Sainsbury plc

    Sainsbury's mission statement states the main objective because they need to keep all of their customers happy. Sainsbury's will do this by producing and offering consumers with high quality products and high quality services at good value for money. This is extremely important to Sainsbury's because many people shop for


    This is when market shares lead to falling costs. Producing each unit will lower its cost as the total input has been produced over time. The more you learn something, the more you excel at it. The Boston Consultancy Group argued that the average cost fell by nearly 20% with each doubling of experience.

  1. Introduction to Tesco

    Over the past 5 years Tesco have invested over �1.2bn in price reductions, making their prices 12.5% cheaper than they were 5 years ago. Tesco constantly focuses on delivering the best possible service to its customers. In 1993 Tesco launched first class service closely followed in 1994 by one in

  2. Political, legal, social factors affacting Tesco.

    can look up any previous business documents The Race Relations Act 1976 This states that it is unlawful for anyone to be discriminated against their race. Items that are covered include discrimination on the grounds of race, colour, nationality, ethnic The European Working Time Directive 1998 This act restricts the number of hours the employee can work.

  1. External influences on business. At ASDA we have to follow the following employment legislations ...

    we believe that every worker employed should have the chance to join and be part of it. To make all our staff aware of this we include this information in the staff handbook (which all staff receive after being employed)

  2. Perkins Diesel engines and Morrisons supermarket, Company organisation

    They both want to be one of the best in their own area of business. They both want to keep their customers satisfied so they can keep going back so the company can make more money. They both want to make their products to the highest quality products also to keep customers happy.

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    Tesco also uses Focus Groups as method of primary research. In a focus group there are a group of people that are asked about their opinions, beliefs and attitudes towards a product, service and in some case the concept, advertisement, idea, or packaging.

  2. Applied Business. Investigating a business Preston Manor High School

    This professionalism also promotes the school by making it look sophisticated. This also meets the objective ?Develop the use of information and communication technology to support learning and school effectiveness? because the school making the most of the ICT to maintain high standards.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work