Contents Of A Business Plan/Proposal
Strategy: Contents of a strategic / business plan
The typical contents of a full form business or strategic plan are listed below.
Executive summary
- What is the business?
- What is the market?
- What is the potential for the business?
- Forecast profit figures
- Funding requirements
- Prospects for the investor/ lender
Description of the business
What is the business?
- A brief description of the business idea and why it should be a success
- History of the enterprise and its ownership
- Information about the entrepreneur’s qualifications, experience and financial status
- Location
Products and services
- A description of the product and what it does
- An explanation of ways in which the product is distinctive and unique
- Analysis of the competition
- How the product will be developed and what new products are being considered as replacements
- Intangible assets & protection (e.g. copyright, trade marks)