The government has an interest and influence over Corus. The government taxes Corus through Inland Revenue, using the money raised to invest in areas such as transport and health services.
The local community has an interest in Corus for a number of reasons. A community will need full employment, support for local events and charities as well as a clean environment. Corus is now often to be seen socially responsible due to the pressure from local communities.
Shareholders main interest in Corus is that they have a share of the profits, or dividend. Some shareholders who are keen to protect environment will want to know if Corus have a sound environmental policy. Employees are stakeholders in Corus because a contented and motivated workforce will help them prosper. If Corus' owners neglect employee training, welfare, and pay levels in the interests of profits, it is likely to lose them money in the long run. Corus are also looking to employees for more decision making. Trade Unions have their members' interests at heart, so the success of the firm means continued employment and possibly wage increases for the workforce, which is why they have an interest in Corus. Managers need Corus to perform well so that they keep their jobs and perhaps receive bonuses or salary increases.
Conflicts
In a business there will be a conflict between the demands of stakeholders which the business will have to deal with. Corus' customers may want low prices for the companies’ product; however this may reduce the shareholders' profit. The owners of Corus, have a priority to make money, therefore a conflict would exist between the desire to make money and the provision of a service to the customer. Corus' customer may also want longer opening hours which may cause problems with the workforce having to work unsociable hours.
The employees of Corus will want the demands met by the management, while they ensure the customer is happy with the service and the product. This could generate a conflict between targets and achievability, customer demand and the management need; on the other hand, if some employees demand higher wages, i.e. they place their jobs in jeopardy because Corus will have salary targets to achieve. Corus' customers will also require a product and service which is superior to that of other suppliers.
Their customer will then consider what is superior depending on many factors like price, service, location, however if their customer is an owner, by demanding more for less, he causes a conflict. Corus' supplier can have a conflict of interest because they supply other companies. Therefore conflict can arise if the supplier only supplies Corus and the supplier can generate an artificially higher price based upon salary and demand. Here, the conflict is between supplying and not supplying. Corus expect their suppliers and contractors to operate to the same standards as themselves. They avoid doing business with customers whose business, policies and activities that contradict Corus.
Influences
I think that the shareholders have the most influence on the way Corus runs its business. The shareholders have the greatest influence at Corus as the directors are subject to re-election every year. The suppliers can stop giving the organisation credit and the employees can go on strike. Corus are a public limited company (their shares can be bought and sold on the stock exchange), the shareholders will have the greatest influence on the company i.e. the shareholders will demand higher sales - more profits - this means bigger dividends can be paid to the shareholders). As the business expands the values of shares will rise and the firm will be able to pay bigger dividends to the shareholders. Another type of stakeholder that has a high influence in Corus is the Banks and customers.
Conclusion
In conclusion, any business which has stakeholders, are affected by both the external and internal types of stakeholders. The company will have its share of advantages and disadvantages with the involvement of stakeholders, as have Corus who’s main stakeholder are their Shareholders due to the control and power they have over the business.
