• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Corus' main stakeholders are their customers and suppliers, investors, shareholders, employees, trade unions, local communities

Extracts from this document...

Introduction

Unit 2a - People and Business Stakeholder Introduction A stakeholder is those who have an interest in a business. It matters to them what the business does. These people may have a direct investment, or they may be affected by the activities of the business. Whatever the situation they can act to influence the way a business is run. They include: * customers * shareholders * employees * the local community * the government Corus' main stakeholders are their customers and suppliers, investors, shareholders, employees, trade unions, local communities and the general public. Corus engage with all of their stakeholders in various ways. The stakeholders listed above have various interests in Corus. Corus aim to keep their customers happy, and listen to their views and meeting their needs. With so much Competition that Corus face from companies such as Mittal Steel, a customer ignored is a customer that they lose. ...read more.

Middle

Trade Unions have their members' interests at heart, so the success of the firm means continued employment and possibly wage increases for the workforce, which is why they have an interest in Corus. Managers need Corus to perform well so that they keep their jobs and perhaps receive bonuses or salary increases. Conflicts In a business there will be a conflict between the demands of stakeholders which the business will have to deal with. Corus' customers may want low prices for the companies' product; however this may reduce the shareholders' profit. The owners of Corus, have a priority to make money, therefore a conflict would exist between the desire to make money and the provision of a service to the customer. Corus' customer may also want longer opening hours which may cause problems with the workforce having to work unsociable hours. The employees of Corus will want the demands met by the management, while they ensure the customer is happy with the service and the product. ...read more.

Conclusion

The shareholders have the greatest influence at Corus as the directors are subject to re-election every year. The suppliers can stop giving the organisation credit and the employees can go on strike. Corus are a public limited company (their shares can be bought and sold on the stock exchange), the shareholders will have the greatest influence on the company i.e. the shareholders will demand higher sales - more profits - this means bigger dividends can be paid to the shareholders). As the business expands the values of shares will rise and the firm will be able to pay bigger dividends to the shareholders. Another type of stakeholder that has a high influence in Corus is the Banks and customers. Conclusion In conclusion, any business which has stakeholders, are affected by both the external and internal types of stakeholders. The company will have its share of advantages and disadvantages with the involvement of stakeholders, as have Corus who's main stakeholder are their Shareholders due to the control and power they have over the business. Unit 2a - People and Business Asif Hussain ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Oxfam stakeholder

    The suppliers can be donors as they give things cheaper or for less money to the organisation.

  2. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    China has a complicated political system. China is still considered a communist country although there have been big changes since the 1970's. They have become more market-orientated. A company like Tesco may find it hard to navigate themselves when operating in a country like China, it may be difficult for them to be respected and to

  1. Business unit 2

    Target audience The target audience of our event is male 6th form students aged 16-18. As 6th formers are more mature than any other year in the school less paper work is required. For example as 6th form students, students do not require parent's permission to stay behind after school for an event like this.

  2. Stakeholders influence

    The main expectation of the centre manager are: * Have a successful centre * Have a good and trained staff * Have good * Provide his customers with the best personal trainers Employees Internal Employees in Olympos Leisure Centre are internal stakeholders. They are employed and paid by the organisation.

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    This contributes to the success of Tesco?s achieving the objective ?To be a creator of highly valued brands?, as it shows that Tesco?s creates certain brands to meet the needs of certain customers, in this case the Tesco Organic Brand is targeting customers who want a healthier choice of brand or customers who are maintaining/ trying a healthy lifestyle.

  2. Comparison of stakeholders interest and influence. Apple vs. Mercedes Benz

    Aims of Apple Part 1 Apples? aim is to ?Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.? (1) As Apple Inc.

  1. Report. It compares Unilevers and Nestle responses to pressures to reduce their carbon footprint. ...

    Both Nosetle and Unilever make extensive use of their websites to give data on how they are tackling Green house Gas emissions, Minimising Water Usage, Reducing Packaging and waste in general. Both Nestle and Unilever is engaging with its partners, suppliers and customers to reduce transport miles.

  2. Applied Business. Investigating a business Preston Manor High School

    for students who are struggling to achieve the target they need to achieve, they recruit extra staffs that look after children with disabilities so they can safely learn and work in their lesson. Preston Manor has a department called SEN (special educational needs).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work