Muhammad Adeel Awan

Unit 1: part 4

How to evaluate and monitor customer service in an organisation

Introduction:

In this assignment, I will describe how customer service can monitor and evaluate to an organization’s customers, whether they are internal or external customers.

Why businesses monitor and evaluate their customer service?

There are different ways to evaluate and monitor the customer service. Which are as following:

  • It helps you to know what level your business’s customer service is working at.
  • Pick out the areas that need improvement.
  • Highlight what the customer want or expect from the business.

Customer types:

The customers that I have chosen are as following:

  • Students - external customers
  • ESOL student - external
  • Teacher - internal

Students:

I have chosen 1-1 review for the students. Through 1-1 review we can ask the students a series of question regarding the course and performance. The answers can then help us to evaluate on how to help this student get better grades by helping them where they are struggling the most.

Reason:

If we monitor the students by 1-1review that will be more specific & accurate and the organization would gained individual opinions from students and they will be able to know what the students think about the customer service. By this method the organization will know their staff is happy or not to work in this organization.

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ESOL student:

I have chosen questionnaire for ESOL student. Through the answers given on the questionnaire we are able to monitor their progress and they can also tell us about the recommendations of the course. We can use this data to evaluate to help the students get better grades and also to use the recommendation given to improve the course.

Reason:

The questionnaire helps the organisation to monitor what their customers think of their customer services. They can use evaluate the data collected and draw up recommendations which then can be implemented to improve their customer service. ESOL ...

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