The advantage of this strategic decision is that it will allow Tesco to increase their profit figure and decrease their lose figure through the next year.
The disadvantage of this strategic decision is that it will take a lot of time and money from Tesco to acquire information needed to make their sales grow. They’ll needs money to obtain information from outside sources such as commercially provided databases, trade groupings and researches. Tesco will also need time to obtain information from their internal sources such as their own customer services.
This strategic decision is appropriate because it sets out to improve the performance of the company and correct what they didn’t achieve the precedent year. Another reason why it is appropriate is because it was based on the sales, benefits and loses information the financial department obtained from their on-screen data.
What types of information the marketing department requires?
The marketing department at Tesco will need information regarding the marketing activities that Tesco performs in order to attract new customer, to promote new products and services and to communicate offers and deals to customers. This department within Tesco needs all sorts of information including on-screen information, written information, verbal information etc...
The marketing department of Tesco mostly requires types of information such as how effective the business’s marketing activities are on their target customers and the general public. This department uses on-screen communication which allows them to allow them to gather the opinion of customers on their activities such advertisements promotions and how this connects with these customers and the general public. The marketing department also uses on-screen information such statistics and graphs which depicts the performance and effectiveness of activities from the marketing department at Tesco.
They also use written communication that is paper-based by designing questionnaires which aims to find out how successful and efficient marketing activities from Tesco is on customers and what affect it has on them.
Once the department of marketing within Tesco had obtained all the information they need they will analyse it and work out how effective and efficient these activities were on customers and the public. Once they have completed this analysis, they will then make strategic decisions which will depend on how good the performance of their marketing activities was.
One strategic decision the marketing department within Tesco could make if their marketing activities were not effective is “to make marketing activities more effective and efficient to attract new customers”.
To reach this goal from the making department, Tesco would have to make better marketing research where their will target specific customers group obtain useful information from these groups which will help Tesco improve the efficiency of their marketing activities.
The advantage of this decision is that it will help Tesco’s marketing department to improve their different activities. This will in turn allow then to quickly grab the interests of their target customer with their marketing activities. This will also lead them to attract new customers.
The disadvantage of this strategic decision is that it will take a lot of time and money from Tesco to acquire information from customer and the public such as feedback on previous marketing activities like advertisements.
They will also need a lot of money to obtain information from outside sources such as commercially provided databases, trade groupings and researches. Tesco will also need time to obtain information from their internal sources such as their own customer services.
This strategic decision is appropriate because it is based on the information the marketing department from Tesco obtained from their marketing research and the feedback from their customers but also from both internal and external sources.
Another reason why this strategic decision is appropriate is because its aim is to improve the performance of the company’s marketing activities which will in turn help them to attract new customers and improve the overall performance of their sales.