Describe how marketing techniques are used to market products in Tesco and SONY

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P1: Describe how marketing techniques are used to market products in two different organisations


  • Introduction

In this task, I will describe how marketing techniques are used in two different organisations; Tesco and SONY

  1. Marketing Definition

‘’Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’’

                                                         The Chartered Institute of Marketing

‘’The   through which   from  to the customer’’

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

                                             American Marketing Association

Marketing is a functional department in an organisation, their roles are to find customer’s needs and accomplish them and they’re also charge to advertise goods and products in the organisation.

  1. Marketing Concepts  



The first concept’s selling, selling is very important in business as it help organisation to achieve their goals. Selling concepts is based on the fact  ; if products or service is available but no one will buy consume them  , then organisation need to use other methods to persuade clients to buy them. Selling concepts can be called advetissement or promotion , buisness will use aggressive methods to attract interest of potential  customers.  In today world , selling concepts is used everywhere; billboard, TV, posters etc ..  


The second concept ‘s Marketing, this concept is different to the actual definition ;  Marketing  is to find out what potential customers want and then produce the products.  Before making any decisions on product or service, organisations make some research ;  they evaluate customer’s behaviours , actions and other factors.   Marketing include ; market research, survey , observation and more.


Last concept’s Production.  Production aspect’s happen an organisation to produce enormous quantities of products and then make it cheap. Sometimes organisations want to make expensive products for everyone , as they want individuals to feel equal. Many buisness used this concepts such as Henry Ford , Ikea , Primark etc…  

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  1. Marketing Techniques

  • Ansoff matrix


                     Present                                             New

Market Penetration

Market Penetration’s marketing strategy, it’s one the most used marketing techniques in the business world. Market penetration occurs when a business decides to add existent products and use the same market. Market Penetration benefits businesses hugely. Market penetration is most used techniques between Ansoff Matrix as it’s less risky and cost effective. Sony’s one of most of ...

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