Describe the Objectives and Online Activity of Three Business Organisations.

by razstar123 (student)

Unit 12 – Business Online Assignment 1

PURPOSE OF THREE BUSINESS ORGANISATION. AIMS AND OBJECTIVES

Task 1 A

PUBLIC SECTOR

Transport for London (TfL): Is the local government body responsible for most aspects of the transport system in Greater London in England. Its role is to implement the transport strategy and to manage transport services across London. Its head office is in the Windsor House in the City of Westminster.

Aim of Transport for London: The aim of TfL is to improve the information service for customers.

Objective of Transport for London: The objective of TfL website is to improve the accessibility and make it easier for customers to find the information they need.

PRIVATE SECTOR

Tesco: The primary function of any business is to make money and invest. If it doesn't do that, it can't exist. Tesco is a major retailer in grocery and general retailing. Tesco is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits.

The purpose of Tesco’s is to produce their own goods and sell good made by other people.

Aim of Tesco: The objective of Tesco is to increasing profits or reducing costs.

Objective of Tesco: The aim of the website is to provide information about goods and services and make it easier to buy online.

VOLUNTARY SECTOR

NSPCC: The purpose of NSPCC is to provide services to look after for children and prevent child cruelty.

Aim of NSPCC: The aim of NSPCC website is to increase donation.

Objective of NSPCC: The objective of NSPCC is to increase awareness to provide information about the cause. Also, to encourage people to donate and make it easier for people to donate online.

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Objective of Tesco: The aim of the website is to provide information about goods and services and make it easier to buy online.

VOLUNTARY SECTOR

NSPCC: The purpose of NSPCC is to provide services to look after for children and prevent child cruelty.

Aim of NSPCC: The aim of NSPCC website is to increase donation.

Objective of NSPCC: The objective of NSPCC is to increase awareness to provide information about the cause. Also, to encourage people to donate and make it easier for people to donate online.

Task 1 B

What do they do online?

TfL (Public Sector)

TfL has government services on their website. Public sector might go online to increase the accessibility. You can also apply online for an oyster card.

Tesco (Private Sector)

Tesco Direct online is selling goods. As a private sector this might go online to build awareness or to increase sales and profit.

NPSCC (Voluntary Sector)

NSPCC is delivering information online. As a charity organisation this might go online to online to increase awareness or to get more donations.

What level of online presence do they have?

TfL (Public Sector)

The website of TfL is designed to invite customers to online transactions such as top up online. It also has a section where they provide useful information for clients such as the latest travel updates and news.

Tesco (Private Sector)

Tesco’s website is designed to attract customers for online shopping. The website complements offline activities such as online catalogues, and store locator. It is also inviting online transactions are customers are persuaded to purchase different products at cheap prices and with free delivery.

NSPCC (Voluntary Sector)

As this is a Voluntary Sector, the main aim is increase donation, so they are inviting online transactions. Also, they would like to keep the customer up to date with news and information about the charity; this is why they have a providing information online presence.

Summarise the construction features of each website and explain how these contribute towards achieving the aims and objectives.

TfL (Public Sector)

The website’s layout aims to give information to viewers in an easy way. The website is not very complex so everyone can access it. Drop down menu make it easier to find the information faster this improving service. For example, if the customer will press the tickets button a new page will open. They use complementary colours of their logo, which is generally blue and white to make the text easier to read so people can understand the information easier on the eye. The use jargon free text by having clear and well written language and make it easier to understand and customers can get to the information they need. It is also professional looking. The website has a registration form so they can get target information to specific customers based on their registration profile. Helps accessibility. Website helps people to top-up their oysters in an easy way. Their objective is to keep the website easy to access and to have many viewers a day.

Tesco (Private Sector)

Tesco’s website in comparison with the TfL’s website is more complex. The website’s aim is to provide information about their goods, services and increase sales. Their objective is to promote their goods and services so their profit is increased. This website has more options which can be online accessed. This website has a bar where there are categories given. Also, under the category name it comes up a drop-down list where customers can choose a type of product. For example, if the customer wants to see TV prices, they need to go to the electronics button and then press the TV button, which comes up in the drop-down list. The website has hyperlinks which highlight the sales going on. It also has site search and a site map, to help customers find out what they need easier. The website has complementary colours so this makes the layout and the text easier to read, so people can understand information provided. They also used Jargon Free text, by having clear and well clear language, which makes it easier to understand and customers can get all the information they need and make then more likely to buy and make then more likely to buy.

NPSCC (Voluntary Sector)

This website’s design opens in an easy way. As a customer opens the website, there will be a banner which invites the viewers to donate money and stuff for the charity. They did not use any drop-down menu to make the website easier, so customer gets the information easier. NSPCC used pictures that would emphasize the audience about the children abused, so the donations are increased. They aim to help as much as possible children so they do not need to suffer anymore. The main objective is to receive many donations. They added a registration form for people that want to register as a volunteer with them. They also have a site search and a navigation bar, which makes the information being well read and look professional. Costumer has the option of zooming and rotate different images of abused children. They added hyperlinks which send the customer to donation page.