Describe the process of distributing goods through different channels from manufacturer to the customer

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Jamila Abdulhusein  Unit 41  P2

Task 2-P2- “Describe the process of distributing goods through different channels from manufacturer to the customer”

In this assignment I will describe two products linked with my business to ensure that both are different to storage, packaging and transportation needs. I will also look at the supply chain from getting the raw materials to selling to the customers.

Introduction
IKEA is a , international home products company that designs and sells , appliances and home accessories. The company is now the world's largest furniture retailer. IKEA was founded in 1943 by  who was 17 years old that lived in Sweden.

The Carphone Warehouse Group was founded in the 1989 by a man called Charles Dunstone as a UK mobile phone retailer. From the year 1998, the business supplemented this organic growth with a series of acquisitions both in the UK and Western Europe and now has 2,453 stores across nine European countries, of which 2,231 are owned and 222 are franchised.

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Supply chain
The supply chain shows the process used in is providing goods and services required by customers and the progress from start to finish. The chain starts from getting the materials to selling it on the shopfloors. Each link processes materials in some way or supports this processing. It can help with the disposal of any associated waste. A good supply chain will improve stock availability, improve choice, offer up-to-date products, reduce stock levels and mark-downs.

The 2 products that I will be investigating are furniture dining table from IKEA and a mobile phone from Carphone warehouse.


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