• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe the process of distributing goods through different channels from manufacturer to the customer

Extracts from this document...


Task 2-P2- "Describe the process of distributing goods through different channels from manufacturer to the customer" In this assignment I will describe two products linked with my business to ensure that both are different to storage, packaging and transportation needs. I will also look at the supply chain from getting the raw materials to selling to the customers. Introduction IKEA is a privately owned, international home products company that designs and sells ready-to-assemble furniture, appliances and home accessories. The company is now the world's largest furniture retailer. IKEA was founded in 1943 by Ingvar Kamprad who was 17 years old that lived in Sweden. The Carphone Warehouse Group was founded in the 1989 by a man called Charles Dunstone as a UK mobile phone retailer. From the year 1998, the business supplemented this organic growth with a series of acquisitions both in the UK and Western Europe and now has 2,453 stores across nine European countries, of which 2,231 are owned and 222 are franchised. ...read more.


Once all trees are collected then it will need to be processed in machinery to make the table, add colour and the finish touch to give the table a smooth texture. After all that is done, it's more likely to be sent to a distribution centre but IKEA is 2 in 1. IKEA are the distribution centre and the retailer. In this case, tables are sent straight to the store and workers will store them appropriately within the stores so customers can get the easily. Mobile phone from Carphone warehouse Carphone warehouse sells phone and have many raw materials to make one phone. Carphone warehouse will need to contact suppliers who obtain all the raw materials and send all the raw materials to a mobile manufacturing to make the phone. Then they will send the phone with accessories to Carphone warehouse as they are a warehouse and retailer. ...read more.


The mobile phone will be put into normal boxes with bubble wrap around it so it will not get damaged and help from not tipping over. They will placed in pallet and the conditions needs to dust free. Then the pallet will be wrapped with shrink wrap so they stay in one place and give extra care so the phone do not get damaged.. These will be stack into security cage where they have a padlock with a pin. The pin will be sent to the Carphone warehouse and only they can break it. The padlock cannot be used again. These need to be secured very well as this type of item is valuble and more appealable to theives. When it has reached these will be rolled into the store room where the door has automatic doors with harsh security and taken of and put in appropiate places. These are not shown to customer until they are buying the phone. Biblography http://en.wikipedia.org/wiki/List_of_IKEA_stores http://www.ikea.com/gb/en/catalog/categories/departments/dining http://www.thesiliconmine.com/home http://www.semidice.com/index.asp?gclid=CLO9iNrZpaYCFc0f4QodeD-oYg ?? ?? ?? ?? Jamila Abdulhusein Unit 41 P2 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. The Diversity of Distribution Channels in the Retailing Industry

    * Improve choice, means that Tesco should have more Varity products e.g. drinks like strawberry, mango ect * Offer up-to-date products, this means that Tesco should latest merchandise e.g. if a new games comes out Tesco should have it. Sourcing from UK & global Tesco generally source their products from

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    These are the values in which the business is built on, which provides the best service for value for customers to satisfy their needs. 4.4 Resources and capabilities. Resources are defined as 'the tangible and intangible assets a firm uses to choose and implement its strategies. (Peng. 2008) Resources. Intangible.

  1. Disneyland and M&S. I am going to investigate customer service in two separate ...

    Poor management is frequently the cause of the failing or the business doing badly. Therefore Managers need their needs and expectations to be met so that they can work more efficiently and operate more effectively and to the best of their ability.

  2. Unit 9: Marketing Strategy

    Market Research In order to devise the best marketing strategy for my business I will conduct both primary and secondary market research. By collecting this research I will have a much more certain idea of who my target market is and whether this group of people match my predictions made earlier.


    This method of research will enable Netflix administrators to determine the main influences or reasons that result in customers' dissatisfaction for discontinuing their service. The population of the research is Netflix administrators and customers or ex- customers in Monterey County , California to gather data, tests, evaluates, and analyzes the research outcome.

  2. I will look at the distribution process and how goods are transported from the ...

    This can also show carelessness as the customer now will go somewhere else to buy which can also make the retailer and other business to lose out on profits. This has come to the vital point of that all businesses and organisations need valid and good transport so that products can be reached to customers before hand in good timing.

  1. resession of 1989

    Disinflation is also confirmed by the decreasing growth of CPI, which is a lagging economic indicator. An important indicator is the financial sector and the lending of the Federal Reserve and private banks. A popular quantitative control the Federal Reserve uses is the Discount Rate.

  2. starbucks customer service

    This is why customer is so important. In the following diagram it shows the cycle that good customer service provides: Benefits of existing loyal customers Source: http://www.lboro.ac.uk/well/resources/well-studies/full-reports-pdf/task0514A.pdf Existing satisfied customers are customers which have visited your business previously and are happy with the goods and services in which they have received.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work