Jed Hatton 20128821
Unit 9 Exploring Creative Product Promotion P1
Describe the promotional mix used by two selected organisations for a selected product or service.
The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share, showing your products features and exposing competitive product’s flaws, teaching the market benefits of your product, explaining different usage of your product, conveying your brand image of your organisation and promoting new and improved features of your products.
The common tools needed to achieve successful promotion include advertising, publicity and public relations, sponsorship, personal selling, direct market and corporate image development. Managers must use these tools together for maximum promotion to their consumers with minimal costs.
Advertising is a type of communication that is meant to persuade its viewers, readers or listeners to take some action. It normally includes the name of a product or service and how it could benefit the consumer; it is also used to persuade potential customers to consume that particular brand and not other competing brands. Modern advertising developed with the rise of mass production in the late 19th and early 20th century.