• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe the role internet marketing has in a modern marketing context using selected organisations as examples.

Extracts from this document...


Describe the role internet marketing has in a modern marketing context using selected organisations as examples Internet marketing is getting more popular day by day. More businesses and also organisations are using internet marketing to get the attention of the customers and also to boost their sales on get customers satisfaction and increase more customers buying on the website. The e marketing is customers using the internet to buy stuff online. E - Product Strategies E product strategy is buying online and getting sales online by using the internet. However when buying online customers cannot touch it, assess it and try it on. On the other hand online sales are increasing rapidly. This is because there are clear facts about the product that the customers are about to purchase. The customers will immediately find out the features and facts about the product. For example if a customers wanted to buy a Ps3 and the customers wanted to ask something that wasn't there, the customers has few options ...read more.


This is done within seconds. Online surfing is getting more popular that the technology allows repeat visitors to be tracked and also show off more offers to them. The payment is very easy because you can d o it online with PayPal or even online credit cards. Also there is a downside which is internet fraud which is also rapidly spreading round the world. E - Place Strategies You can place a link anywhere on the internet. But however it should be a on a place where a lot of people visit and also it is very popular like www.google.co.uk. This is a very well known website and if you do place a link on to this website it is guaranteed that people will visit the website. Also you can place the link on other search engines and also on other websites where you think that people will visit regularly, like www.facebook.com and then place a link which will catch the eye of millions of surfers and the link will be going round the world. ...read more.


www.ebay.co.uk when you are buying an item which is still on auction then the person could press a button WATCH THIS ITEM and then you will receive automatic responses about the bidding and when it is about to end the bidding. Also you can put a price on there if you want so that you do not have to keep on staring at the screen until the auction is finished. E - Physical Evidence Strategies The physical evidence is online to see if the website have got the product. Also physical evidence can be when the item has come through the door and it is in your hands. By the online physical evidence is actually going onto the website like www.ebay.co.uk or www.amazon.co.uk and then checking if they have the item in stock and finding out what other items they may have to buy. What is the e market? What does it consist of? How do you advertise online? What are the tools used for e marketing? ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Analyse the marketing opportunities and challenges faced by a selected business when using internet ...

    Problems of managing channel conflict and disintermediation - The ways Tesco can overcome this is by may be turning back to selling products in shops by opening new stores, this way they are receiving profit and so is the middle man in this case there is no conflict Tesco can

  2. Describe the Social Implications of Business Ethics Facing A Selected Business In

    People who watch television at home may not like watching adverts and would rather flick through different channels whilst waiting for their original programme to come back on than sit and watch four minutes of advertising. Whilst agreeing the terms and conditions for TV licensing one of the key points

  1. Describe the role internet marketing has in a modern marketing context using selected organisations ...

    It is also measurable to see whether the business is achieving the objective successfully or not. Smart objectives can also be timely, realistic and achievable. Online businesses tend to use the marketing mix in order to break the aims and objectives and achieve them successfully.

  2. Marketing Research. Explain how different marketing research methods have been used to make a ...

    Mileshams Discount Car Care in Dunstable offer a wide range of products and have a good website where you can order a few selected products online and they also have catalogues available. I have chosen one product that is being sold at both Mileshams and Halfords to compare the prices.

  1. Marketing Aims and Objectives - with examples from major companies.

    this by lowering their prices during the launch of the new product. This will decrease profits, but in return it will increase and maintain customers and stop them from using the competitors' service or goods. Large businesses can afford to lower prices during the release of a competitors new product

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    research to anticipate what likes and preferences of customers are for the future. This might look hard but organisations are capable of doing this, they even made products which met the needs of customers when there were no needs using marketing.

  1. Applied Business Studies

    Geographic This segment of my work involves the area where the customers are living. In different regions of the country, they have different cultures and the type of area it is might influence the way people spend their money. This could be something very simple like the so-called 'north-south' divide to more localised differences.

  2. Report on Primark's Marketing Strategy.

    They are able to get the knowledge about the market and then do the product introduction to the market. The other stage is growth stage in which they are grow in the market in this stage they are in growing stage.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work