Describe the stakeholders of the organisation, why they are interested in it, and give examples of how they attempt to influence it. CustomersCustomers are very important stakeholders to Morrison's

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Task 1

Describe the stakeholders of the organisation, why they are interested in it, and give examples of how they attempt to influence it.

Customers

Customers are very important stakeholders to Morrison’s and are vital. Without their interest in Morrison’s products and services, Morrison’s would not now be now the Britain’s largest supermarket retailer. So Morrison’s must make sure that they give there customers what they want, ensuring them constantly into trusting the company to purchase and use Morrison’s products and services. Customers influence Morrison’s by purchasing and using the products Morrison’s sell. If the customer finds that they are not happy with the products and services they can decide to stop using or discontinue using Morrison’s products and services, which will have an huge impact on the company as profits will fall.

Managers

Mangers is another stakeholder which is important to Morrison’s, this is because it’s with the mangers influence and commitment that the company’s activity can flow sufficiently and successfully. There effort on the company is to make the company and its various departments to work well together and pull in success for example within departments they make sure that there staff are performing well, they assign tasks and make decisions for there set employees organised so that it will boost business performance. The mangers interest in the business is very important because without it the business would be lacking as they would not of had the correct support to maintain a sufficient business.

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Employees

Employees as stakeholders again are very vital to a business such as Morrison’s, there interest and influences in the business is the job, there will be an positive flow of productivity in the business activates within the business. Morrison’s must be able to make sure that they keep there staff focussed and motivated, if the employees lack motivation then they will lack to take interest in the business activity causing a strain on the level of customer service, being motivated and focussed helps to keep customers happy and satisfied through the whole shopping experience. Employees influence the business ...

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