Develop my understanding regarding the production of accounts and their use for business decision making.

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        Business Studies coursework (Accounting and Marketing)        

Introduction

For this assignment I am an owner of a sandwich shop. My business has been established since 1993 and I have built up a regular customer base. With the upturn in the economy I feel the time is right to open another shop. My task is therefor to prepare the necessary accounts and produce a formal report for my bank manager whom I wish to approach for advise and a possible loan extension.

Eventually at the end of this assignment, another piece of work is continuing this coursework. In that assignment I have been told that the bank have accepted to financially help me in the expansion of my business which I had proposed for. I will have to start to consider where I will locate. My location should have suitable external influences such as potential customer usage, unemployment levels and the possible assistance by the government. The bank manager is going to ask me to produce a full business plan, which shows my full proposal. More information is given in the "introduction" for my 'Business Plan' assignment.

My six objectives for my coursework's are:

  • Develop my understanding regarding the production of accounts and their use for business decision making.
  • To develop my analytical skills for business decision-making.
  • To develop my understanding of the carious factors that influence business decision making i.e. finance, marketing, location etc…
  • To increase my skills at handling information, using IT.
  • To increase my skills in communicating information, using IT.
  • To develop my analytical skills for business decision-making.

Finally I will hopefully have produced a good report to persuade the bank manager to help me raise the finance for another shop. By my next assignment I will with good and strong back up (market research) have produced an excellent plan, which will persuade the bank manager that he is investing the bank's money in a good business. If I'm successful I should show that: I will fulfil the customer needs by referring to my primary market research; I have made a good decision of a property by stating the reasons; I have a well chosen tactic of reaching my targets (business objectives) for my business.

Business Objectives

A business needs to decide what are its objectives.

  • Is it the want of the largest profit possible (profit maximisation)?
  • Is it to Survive (break even, without any depths)?
  • Maybe it has one or a couple of targets e.g. sales growth or expansion in product range.

In small businesses, like sole proprietorship or partnership, the owners, managers and workers are likely to be the same people. Many small businesses aim to maximise their profits. However they may be happy with making some profit and then pursuing other objectives like sales growth.

Profit Maximisation

Profit maximisation should benefit the shareholder (the owners), because they will receive a large dividend (a share of the profit) at the end of the year. The share price. The share prices usually go up because the dividend is more attractive to buyers of share.

Survival

An important objective for almost all businesses is to survive. That means to at least break even or make neither any profit nor loss. If it continuously make a loss, it will usually go out of business. After all, who is going to pay for the loss that it keeps on making.

Sales Objectives

Sales objectives are:

  • Growth in profit (in % per year): this might be what the business think is a growth rate for similar businesses.
  • Growth in sales turnover (in % per year): this is the increase in sales since last year. A growth in sales turnover usually leads to a higher profit.
  • Expansion in product range: selling a wider variety of products into more markets could be a sign of a successful business.
  • Increase in market share: the market share is usually defined as the proportion of sales made by one business in the relation to all the sales in the market. Increase in market share indicates that you might be doing better than other business in the market. This can also lead to higher profit.

Sources of Finance.

Businesses need money to start up and run their operations. One way of getting this money is for the business to attract capital - where another business or individual puts money into the business in return for a share of the ownership.

Raising capital for a small business.

It is sometimes very difficult for small and medium sized businesses ( like partnerships or private limited companies ) to find someone prepared to become joint owners. When found they are often:

  • Members of the family, like a parent or an uncle;
  • Friends who can see a good business opportunity;
  • People known through work;
  • People who want to set up in business and also need to find someone prepared to invest in the business.

Share Capital for Larger Businesses.

One of the reasons why larger businesses become public limited companies is because they find it easier to sell new shares in the business. A new share issue by a public limited company is likely to be organised by a bank or a merchant bank. It might offer the shares for sale to the general public, or it could sell the shares to existing shareholders.

Retained Profit.

In any one year, only a few per cent of all the money to finance investment in the UK comes from raising new capital. The most important source of finance is retained or undistributed profit. This is profit, which has been made by the business and is not distributed to the owners of the business. Instead, it is kept back, or retained. Retained profit is an internal source of finance because the money has come within the business. New capital in contrast, is an external source of finance because the money comes from outside the business.

Other Internal Sources of Finance.

Another way for a business to raise money internally is to sell assets. Larger businesses might be able to negotiate a sale and lease-back scheme. Here the business sells some or all of its property to another company, like a property company. At the same time, it signs an agreement to lease back the property for a fixed annual rent. The business receives a lump sum of money, which can be used to pay for expansion. The drawback is that the business now has to pay rent on the property.  

Ratio Analysis.

Gross Profit.

One way to find out what has happened to turnover in relation to costs of sales is to calculate the ratio of gross profit to sales turnover (often called gross profit margin) where: Ratios of gross profit to sales or gross profit margin (as a %)

= Gross profit

      Sales Turnover X 100

Remember that gross profit is sales turnover minus costs of sales. So if the gross profit margin is increasing, sales costs must be falling in relation to the value of sales. This is usually a good indicator for the company. If the ratio is falling, sales costs are rising in relation to the value of sales and this could be a worrying trend for the business.

Net Profit.

Gross is important, but it doesn’t include overhead costs. For the owners of a business, the final net profit figure is more important. The ratio of net profit to sales turnover or net profit margin: Ratio of net profit to sales turnover or net profit margin (as a %)                     = Net Profit

                        Sales Turnover X 100

It shows how much net profit a business is making per £ of a product sold. The higher the profit per £ and therefore the higher the ratio, the more profitable a business is likely to be. On the other hand, a lower ratio is often a sign that the business is not doing as well.

Current Ratio

One way, in which a company could find out whether they have enough working capital, is to work out the current ratio. This is the ratio of current liabilities:

           Current Ratio = Current Ratio

                                                  Current Liabilities

The higher the ratio of current assets to current liabilities, then the higher the amount of working capital in the business. The higher the ratio, therefore, the safer the business.

Return on Capital Employed (ROCE).

A third ratio that is useful when looking at how well a business has performed is the rate of return on capital employed (ROCE). For example, for example say you received £10 interest on money you had put into a bank account a year ago. You can’t say whether you have invested your money well until you know how much you had in the account (your capital). If you had £20 in the account, you would have made 50% on your money - a very good rate of return. If you had £1 million in the account, then you have done very badly. Similarly, a business can’t say how well it has done until it compares its profit with the amount of capital in the business. This is what ROCE shows:         ROCE (%) =                 Net Profit

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Capital Employed X 100

The capital employed is defined as the fixed assets and the net current assets of the business.

The Acid Test Ratio.

Stock is part of the working capital of the business. A business could have plenty of working capital, but far too much of it could be in stock and far too little in the form of cash. Businesses can monitor this type of problem by calculating another ratio, the acid test ratio. This excludes stock from current assets in calculating the ratio of current assets to current liabilities: Acid Test Ratio = Current ...

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