Different means of promotion. All forms of activity incorporate all four elements of AIDA. The company that I am going to be looking at is Walkers, they have used these elements in there campaign for walkers extra crunchy crisps.
BTEC Business Claire Widdicombe
Unit 9 (Exploring Promotional Activity)
P1
Exploring Promotional Activities
Definition: The way a business promotes their products to consumers and stores. So they can improve there brand image and create awareness to boast sales and to achieve a competitive advantage. They also grow there profits which expands there market shares, inform charity/services to differentiate and create a USP.
Below are many different forms of promotions
- Advertising (Billboards/Posters)
- Sales Promotions
- Public Relations
- Sponsorship
- In store merchandising
- Loyalty schemes
- Celebrity endorsements
- Websites
- Catalogues
- Exhibitions
- Party Plan Selling
- Door to Door sales
- D.R.T.V (Direct Response)
- Junk Mail
- Texts/Pop ups
- Product placement (Films – TV shows)
- Viral
- Relationship Marketing
Awareness
Interest
Desire
Action
AIDA is not a linear function it is a matrix, this is because there are many interconnecting factors, and at the centre of the matrix is the promotional objectives.
