• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

E-Commerce Project for a mail order cosmetics company

Extracts from this document...


Assim Bhatti 13W E-Commerce Mr. Fraser Introduction Myself and a group of friends from college have decided to set up a mail order cosmetics company. The company will produce, market and sell its own range of cosmetics aimed at the age group of 18 - 30 for both male and female. Part of my role in this new company is to produce a plan on how a business could introduce E-commerce. Introduction To E-Commerce E-Commerce is the exchange of information across electronic networks, at any stage in the supply chain. It can be done within an organisation, between businesses and to businesses to consumers. It can also be carried out between the public and private sectors, whether paid or unpaid. The growth of e-commerce is mainly down to the business opportunities that it can bring to the company. Why A Business Should Develop E-Commerce Businesses should develop e commerce in their organisation, as it will have many benefits to the company as a whole. ...read more.


In most cases, these obstacles can be overcome. E-commerce also has many barriers that the company will have to overcome if their website is to be a success. They are as follows: * Lack of commitment to the project. * Need for technical skills to maintain and to keep the site up to date. * Organisational culture might discourage this change. * The organisation may have very few employees with the appropriate skills. * There is no clear promotional or marketing strategy. * The cost of carrying out this operation is very high demand for their products. This can be caused by e-commerce. * Lack of trust, in the Internet being a safe and secure way for conducting business. * The effect on the company image, if the site is not constantly updated. Methods Of Overcoming These Barriers For some businesses, barriers to E-commerce may appear to be impossible to overcome, for example when products cannot be sold electronically, the company cannot deal with such high demand or response rates. ...read more.


Another advertising tool, * A brochure to provide product details for customers, * E-mail newsletters * A way in which the company can gain market research on their customers. Some business trade only on the Internet, an example of this type of company is WWW.LETSBUYIT.COM. Others will just use it as one of many sales channels, an example of a company this type is a supermarket, travel agents etc. A businesses involvement in E-commerce may be progressive, for example a business may start using the web, to advertise their products, then slowly move towards providing a service, which allows customers to buy their products online. Business buying online is known as e-procurement and forms part of supply chain management. The supply chain management includes: * Procurement * Inventory management * Forecasting * Warehousing * Logistics/distribution Most businesses that are not successful in their E-commerce strategy fail because of poor distribution systems or stock levels that cannot cope with demand. Both of these factors may be the result of the company not forecasting properly. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    This allows Co-op ' database to create an order to replace the used sold up stock. When the stock level reaches this minimum level an order to the suppliers is created and sent via E-mail this either goes to Co-op own main warehouses or the suppliers themselves depending on the product.

  2. Impacts of Computers in Business and Commerce.

    Robots may be used for spray painting or even car assembly. They are also used for security devices inside homes and offices. Just in time stock maintenance Just in time stock maintenance is an example of feedback. It takes advantage of stock control information system.

  1. Analysis of The Cadbury company.

    Over 70% of their gum is now sugar-free; Cadbury's continue to expand their range of sugar free mints. Cadbury's chocolate range now includes calorie marked packs, smaller sizes, sugar free, organic, and low carbohydrate options. 30% of Cadbury's candy is now sugar free or natural in colours and flavours.

  2. Major barriers and the incentives for the development of e- commerce

    This means that if one company is using one format and a second company the other, then one or other of the companies will need to map their XML Purchase Order documents to the alternative format. This is one of the major barriers on online business (e-commerce).

  1. Jade Stadium Redevelopment (project management)

    Being a rugby and cricket facility with ground breaking technology in the form of the new drop in pitches, an invention first tried by grounds staff two years ago. The stadium revamp unlike the new Wellington stadium will be done on the existing ground that holds with it a large amount of history, heritage and legacies.

  2. IT Advertising Project- Bertrams Books

    Business cards can be made quickly in large quantities and easily. Business Cards work along the same idea as magazines in terms of distribution, the advantage obviously being they are much cheaper and it's less of a bother if people just throw them away.

  1. Infrastructure of E - business

    that can cope with different Styles of integration and which can extend these links beyond the organisation. Aspects of a company's information systems to co-operate as a single entity. Some commentators have viewed this aim as an unreachable goal, but it is not - it is based on doing the simple things in a co-ordinated manner.

  2. Reverse Logistics

    by reconditioning, refurbishing or remanufacturing the product, the firm may perform these activities before selling the product. If the firm does not perform these activities in-house, a third party firm may be contracted, or the product can be sold outright to a reconditioning/remanufacturing/refurbishing firm.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work