As part of this assignment I will research and recommend an e-marketing strategy by which the objectives of the selected business can be met.
The product I have chosen is Coca-Cola, therefore I have decided to adopt extension strategies by changing the marketing mix.
To extend the lifecycle, a brand or a product, the organisation may need to re-adjust the ingredients of the marketing mix. New ideas are needed for improvements of the product, line extensions or improved promotions.
Also businesses like Coca-Cola can achieve its goals or targets through its marketing functions. As these can be linked to the main objectives of the company and Coca-Cola have some main objectives, which include:
- Increase sales.
- Increase market share.
- Growth – entering a new market
- Growth – developing new products
- Attract potential customers
- Better brand image
- To maintain and increase the marketing reputation of the product
- To keep up with the products potential competitors by having their own unique selling point.