As part of this assignment I will research and recommend an e-marketing strategy by which the objectives of the selected business can be met.

The product I have chosen is Coca-Cola, therefore I have decided to adopt extension strategies by changing the marketing mix.

To extend the lifecycle, a brand or a product, the organisation may need to re-adjust the ingredients of the marketing mix. New ideas are needed for improvements of the product, line extensions or improved promotions.

Company Objectives

Also businesses like Coca-Cola can achieve its goals or targets through its marketing functions. As these can be linked to the main objectives of the company and Coca-Cola have some main objectives, which include:

  • Increase sales.
  • Increase market share.
  • Growth – entering a new market
  • Growth – developing new products
  • Attract potential customers

Marketing objective

  • Better brand image
  • To maintain and increase the marketing reputation of the product
  • To keep up with the products potential competitors by having their own unique selling point.
Join now!


My task is to recommend a e-marketing strategy for my product Coca-Cola Company. To achieve the given task, I have to understand the principles of marketing, and relate it to the product.

Marketing is essential to the success of any business. Its primary aim is to enable businesses to meet the needs of their customers and potential customers, whether for profit or not.



As all customers may have different needs and expectation, Coca cola knows its targeted customers on whom to aim and sell their products. ...

This is a preview of the whole essay