Effective Business Activity

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Effective Business Activity

How effective the contrasting businesses activities are, depends on how well they are helping the organisations achieve their stated strategic aims and objectives. Boots The Chemist, Cancer Research and Calderdale Royal Hospital all have different business activities to help them be successful and meet their aims and objectives in different ways.

Boots The Chemist aims and objectives are:

  • Long term aims. To secure market leadership in the UK and overseas and increase the businesses overall sales. This means that the business needs to sell as much products to its consumers as possible to be able to generate more profit, as well as attract more customers to its store rather than its competitors to be able to secure its market place and increase its sales figures. This aim means that the business must consider two major aspects of providing goods and services.

1. The quality of their products and services

      2. The price they charge for them

Quality good cost more to make and buy. Boots activities are very effective in achieving the businesses long term aims. The activity’s of reducing prices on the products that the business offers and spending more on advertising and promotion has attract potential customers to the store that will purchases their products. Offering additional services to its customers is another activity that separates the business from its competitors and makes it a better choice to shop at. Simply because it offers more variety than other health and beauty stores. All these activities help to improve sales because they make Boots more appealing to consumers as it has more chance of offering what its consumers wants than its competitors, because it has more departments and services in one place. This has lead to more customers going into Boots stores, because it offers what they want, which has meant the business having a better chance of the consumer purchasing products or using the services that are available to them. So because more consumers are shopping in their stores sales figure will have a better chance of increasing. Because the business activities involve offering value for money as well as it also being a well known company on the high street due to its respected brand, will mean more customers shopping at their store which will lead to a higher market share than its competitors. The activity of providing a wide range of products and services to its consumers will help to secure their market share has it offers what its customers want and need so will keep them happy and coming back. These strategies will be very effective in the short term and long term. Also other activities Boots the Chemist have done to help achieve its aims are reduce its prices with its value campaign, spent money on advertising its store and has incentives, such as its loyalty card to maximise sales. These activities have lead to it becoming the leading health and beauty store in the country, because it attracts and provides what its market wants.

This information below is the current and past financial data for Boots the chemist over the last 3 years. The information shows that Boots the Chemist profit has increased since the year 2004 from 579.9 million to 581.9 million. This tells use that Boots must have increased their sales to be able to increase their profit, that also shows us that the business has continued and progresses to retain and attract consumers to their business to purchases their products.

The graph shows information that the share price for Boots the chemist is increasing over the years from 2003 to 2006 because its market share is getting bigger. This is because Boots is attracting more consumers to its stores, which is taking customers away from its competitors. So Boots market share is increasing. This shows that the activities above are very effective in achieving the business aim of securing market leadership and increasing its sales by attracting consumers to its business.

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  • Another of Boots aims is to build on there brands growing success internationally and to maximize the values of the company. These are short term objectives made to create awareness of the Boots brand. To create the same image of a respectable and value for Money Company in the UK and overseas, world wide. This will give the company a positive image as well as make the company recognizable and well know internationally.

One of Boots activities is very effective in achieving this business objective. Boots uses the Boots brand name on its products has a way ...

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