The factors influencing a business when deciding to set up their website are things such as
- Customer trend.
- Costs – costs include the cost for hosting, the design of the site, the domain name, training staff, equipment, payment for advertising, security and internet access.
- Design of the website.
- Legal issues.
- Threats that could affect the website functioning properly.
Costs.
For the customer's first impression, it's critical for Istanbul Grill to displays their products and services in the best possible way, which includes things such as navigation from one page to the other is straightforward and understandable.
Legal.
There are some legal issues that any business hoping to open a website must consider are they include the trade describtion act, data protection act, disability discrimination act, distance selling act.
The data protection act is about the personal information of customers held by the business and what the businesses are allowed to do to the information they have so therefore if Istanbul Grill decides to keep information about their customers, they will have to abide to these rules which are:
- The information they hold in personal data should be obtained, and personal data shall be processed, fairly and lawfully.
- Personal data should be held only for specified lawful purposes.
- Personal data held for any purpose should not be disclosed in any manner incompatible with that purpose the customers are aware of.
- Personal data held for any purpose or purposes should be adequate and relevant in relation to the purpose.
- Personal data should be accurate and kept up to date if necessary.
Disability discrimination act
The disability discrimination act is a law designed to end discrimination against disabled people. It meets the needs of small to medium sized businesses because it takes account of your business's individual circumstances and their needs.
Istanbul Grill will have to make their website site accessible to disable people if they to sell online. Such as attaching a text description to their images, meaning blind users, who rely on a browser that reads out the contents of the web page, can hear an explanation of what the image is for.
Distance selling
The regulations cover distance contracts for goods and services made between businesses and consumers. A distance contract is one where there has been no face to face contact between the consumer and a representative of Istanbul Grill.
So therefore if Istanbul Grill are to sell their goods to consumers by:
- the internet
- digital television
- mail order, including catalogue shopping
- phone
- fax
Then they will need to know about the Consumer Protection (Distance Selling) Regulations 2000.
The key features of the regulations are:
- Istanbul Grill must give consumers clear information including details of the goods offered, delivery arrangements and payment, their details and the consumer's cancellation right before they buy (known as prior information)
- They must also provide this information in writing
- The consumer has a cooling-off period of seven working days.
If Istanbul Grill fails to meet these requirements, they will be facing the risk of being prosecuted which could create a bad image for them.
