Evaluation of Tesco's Website and a comparision with Asda.

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 Evaluation of Tesco’s Corporate Communication.  The purpose of Tesco’s website is to create value for customers and to earn their lifetime loyalty. Tesco’s success depends on the people who shop with them and also the people who work for them. If the customers like the website and find it easy to use they are more likely to come back and shop again.   The Tesco website offers so much that it’s a bit overwhelming the first time you visit it. Aside from the online supermarket, there’s a music download shop, a Holiday & Flights section, and phone and broadband internet services.   The Tesco’s homepage is pretty good but it does contain quite a few graphics, so it wouldn’t be suitable for 56k user’s to go on their site due to the amount of time they would have to wait for the whole page to load. Because of this Tesco’s might lose a few customer and now that broadband is more of a standard connection, this is
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Tesco’s target audience. Figure one shows how many graphics a page contains on Tesco’s website so you can understand here how some users may have problems with loading the website. Tesco could resolve this issue by adding a version of their website that doesn’t have any graphics so that 56k users wouldn’t have a problem browsing the site.The website has a vast amount of products and the information about each product is great, they give a detailed description of most of the products. Figure two is a screenshot of a product they sell and the description to go with it ...

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