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Introduction

Evaluation of Tesco's Corporate Communication. The purpose of Tesco's website is to create value for customers and to earn their lifetime loyalty. Tesco's success depends on the people who shop with them and also the people who work for them. If the customers like the website and find it easy to use they are more likely to come back and shop again. The Tesco website offers so much that it's a bit overwhelming the first time you visit it. Aside from the online supermarket, there's a music download shop, a Holiday & Flights section, and phone and broadband internet services. The Tesco's homepage is pretty good but it does contain quite a few graphics, so it wouldn't be suitable for 56k user's to go on their site due to the amount of time they would have to wait for the whole page to load. Because of this Tesco's might lose a few customer and now that broadband is more of a standard connection, this is Tesco's target audience. ...read more.

Middle

To try and keep you coming back to Tesco, Tesco's store information about you and what you have bought from them in a database so they can target you with special offers on the products that you are interested in. This is all done securely with encrypted data so nobody else will be able to read it. This is one method they use, there are other methods like online surveys so they can see what the customers really think of there website. With this feedback they can change the website and make it even better for the customer's ease of use. I am now going to analyse www.tesco.com in terms of affordability, visibility and feedback and compare it with www.asda.com The Tesco website shows good affordance because it is easy to interpret and understand the layout of the website and the links within it. The main headings are highlighted with a blue background to emphasise the title. ...read more.

Conclusion

This can be done by changing the style, font, colour and size of writing. The feedback also isn't as good as TESCO the pages don't always link together properly or at all, and error messages are shown which says 'no page exists in this location'. However ASDA's website has a good usability in terms of its registration facility, which saves regular customers' time by storing their details and not requesting it for subsequent visits. The search provided is also useful and provides alternative search terms in case no result is found. Overall the Tesco's website has been designed better than ASDA for ease of use especially for first time shoppers. As they can benefit from the online shopping guides that take you through various processes such as using the shopping basket and navigating the tool bar. Also Tesco's give the best product information, more detailed descriptions than any other online supermarket store. Tesco have integrated all the necessary features so the website runs well and products and services are advertised clearly. But TESCO could learn from ASDA by investing in a more advanced search facility to enable the specification of more characteristics about products. ...read more.

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