Executive Summary - Fresh Fruit Juice Machines is a Chilled drink machine rental service. It will specialize in church functions, children and adult birthday parties, weddings, and barbecues.

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1.0 Executive Summary

Fresh Fruit Juice Machines is a Chilled drink machine rental service. It will specialize in church functions, children and adult birthday parties, weddings, and barbecues. We plan to set up concession services at local and fund-raising events within the Hornchurch, Romford, and Upminster areas. The Chilled beverage can have alcohol, but is enjoyable without as well. However, if the customers choose to have alcohol in the drinks, they must purchase it, and add it, themselves. This is a unique service for the area; however, Chilled drink machine rentals have been growing throughout the nation.

The chosen beverage concentrate has natural flavourings, and few preservatives. This makes the concentrate far superior, both in quality and in taste, to the other brands on the market. I will provide a quality far beyond that found at convenience shops and supermarkets which offer Chilled drinks.

Fresh Fruit Juice Machines will deliver the machine with everything necessary for making the gathering a success. The cart delivery includes: 50 half pint cups, straws, and salt (if needed for margaritas). The only thing the customer must provide is fun! Delivery also includes the mix, and the mixing of the first batch. This is where the customer would provide and add any alcohol to the drinks. The cart is provided by Fresh Fruit Juice Machines so there will be easy delivery, as well as to minimize the chance of any furniture damage. The cart has a deep tray which will help contain spills, and to further reduce furniture/carpet damage. Next morning's pick-up is provided for in the rental cost, and will be performed at a time convenient for the customer.

In order to begin renting, Fresh Fruit Juice Machines requires £11,960 to purchase three Frosty Factory machines, ten cases of concentrate, two cases of cups, and two cases of straws.

1.1 Objectives

The objectives for this business plan are specific goals which are achievable by Fresh Fruit Juice Machines in the first few years of operation. These objectives are outlined below:

  1. Sales of £2000 for the last two months of 2002, and £30,000 in 2003.
  2. To increase from three to six machines in 2003.
  3. To go full time within nine months (July, 20003).

1.2 Mission

Fresh Fruit Juice Machines will provide the community with an alternative beverage to be served at any event for any age group. It will provide delivery, and complete setup, making the first batch of mix for the customer. Machines will be delivered well in advance of party time so that the mix will be ready. The cost of the rental includes: cups, one mix, salt, straws, and written instructions. Extra mixes can be purchased for an additional charge, at the time of rental; but one mix is sufficient for most events. Pick up the day after will also be provided for the convenience of the customers.

1.3 Keys to Success

The following facets of Fresh Fruit Juice Machines ensure its financial success:

  1. Unique services, unmatched in both quality and presentation.
  2. Low operating overhead.
  3. Beneficial word-of-mouth advertising.
  4. A healthy, versatile drink which is suitable for all ages.

2.0 Company Summary

Fresh Fruit Juice Machines is a new company to this area that provides chilled beverage machine rentals to the individual, whether it's a non-profit organization or a child's birthday party. The chilled beverage is versatile; it can be either a slush (crunched ice with flavouring) or a chilled cocktail.

2.1 Company Ownership

Fresh Fruit Juice Machines will be created as a Sole Proprietorship, owned by its founder, Michael Church. The company will be operated from the owner's home.

2.2 Start-up Summary

Our start-up costs come to £21,955. This number includes three machines, three carts, mix, cups, straws, magnetic sign for delivery vehicle, business cards, and flyers at a cost of £11,960. Also required is a delivery van at an expense of £9,995. The van, a ford ……, is sufficient size in order to carry and/or store three Fresh Fruit Juice Machines. The details are included in the following table and chart.

2.3 Company Locations and Facilities

This business will be operated out of my residence at (299 Wingletye Lane, Hornchurch, Essex). There are no special facilities required at the moment just space to store the machines. Whilst not in use they will be stored in the delivery van which is stored in the locations garage for safety purposes.

3.0 Services

Fresh Fruit Juice Machines offers chilled drink machine rentals with complete delivery, setup, and pickup. We will be the first business of its kind in the area.

Product quality will include a large variety of tropical- and regular-flavoured syrups. Fresh Fruit Juice Machines will pledge to use only the healthiest, freshest ingredients for our Chilled drinks. The brand Margarita Man margarita mix has been chosen because it has natural lemon and lime flavours and real lime juice. Extra natural flavouring can be used by adding Triple Sec Liqueur. Very few preservatives are added to enhance the freshness of our product. The result is a unique citrus-fruit-flavoured margarita mix that can also be used as an excellent sweet 'n sour. No other bar mix out there is fruitier. We will grow to include the full line of 11 flavours, mixed to the same standards of quality.

Current concentrate flavours available are:

  • Strawberry Daiquiri
  • Margarita
  • Louisiana Hurricane
  • Peach Bellini
  • Bordermilk (Lemon Freeze)
  • Razzmatazzberry
  • Pina Colada
  • Go Mango
  • Go Banana
  • Goombay Smash (Rum Punch)
  • Tropical Punch
  • Neutral Base
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4.0 Market Analysis Summary

Although the name is Fresh Fruit Juice Machines, we want to stress that this service is for everyone who plans a gathering. Every household, business, church, or event is a potential customer. From weddings to barbecues, the fun and convenience catches on like wildfire as everyone at the event enjoys a delicious Chilled drink.

Some examples of excellent rental/concession opportunities are:

  • Weddings
  • Club Fundraisers
  • St. Patrick's Day
  • New Years Eve
  • Christmas Party’s
  • Barbeques
  • Presentations
  • Any type of Disco

Currently, at these types of events, customers have a choice of ...

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