• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Factors Affecting the UK as a Tourist Destination.

Extracts from this document...

Introduction

MAGDALENA SUREK ________________ UNIT 3: THE UK AS A DESTINATION CHALLENGE A, P4 There are two main types of factors that can affect both domestic and ibound tourism positively or negatively. They are either internal or external factors. Internal factors are issues that are internal to the UK, that are only to do with the UK itself, whereas, external factors range from the actions of governments to natural disasters over which UK has little absolutely no control. The five main factors I have choose to analyse in greates detail are; quality and good of services, marketing campaigns, economic recession, weather, and exchange rates. MARKETING CAMPAIGNS Marketing campaigns means defined series of activities that are purposely designed to promote a product, service or business. To achieve that the campaigns are usually using television, radio, internet, posters, however, they do not only restrict to these mediums, they also include demonstrations, word of mouth and other interactive techniques. For example, Visit Britain has a number of strategies to attract identified target markets. The Prime Minister has come up with different ideas to promote Britain abroad, what means that it will affect not domestic tourist but inbound tourism as well. The aim of these marketing campaigns is to market Britain successfully to visitors from around the world. One of the events that took place and are worth mentioning is the Royal Wedding. The marriage between Prince William, and Kate Middleton was seen as the biggest royal wedding since the wedding of Prince Charles, and Diana Spencer in 1981. ...read more.

Middle

The data from the Office for National Statistics (ONS) also showed that the number of UK residents who made trips abroad fell 15% last year to 58.53 million. But visitors to the UK spent around £16.48 billion, or 1% more last year than they did in 2008, a contrast to UK residents' expenses while abroad, which amounted to £31.85 billion - a 14% fall on figures from 2008. The recession also had an impact on the number of trips UK residents took abroad last year. The figure fell 16% to 38.44 million, while business trips were down 22% and visits to friends and relatives (VFR) abroad fell 7%. By contrast, more foreigners visited the UK on holiday, with the numbers rising 3% last year, although the overall total suffered with business trips falling 20%. The ONS also recorded a fall of 10% in the number of VFR trips to the UK last year. Records also reveal that UK residents took 21% fewer trips to North America last year and 15% fewer trips to Europe. Source - http://www.statistics.gov.uk/hub/index.html Source - http://uk.reuters.com/article/2009/07/16/us-britain-travel-idUKTRE56F3FX20090716 QUALITY OF GOOD AND SERVICES Most visitors that come to United Kingdom have clear expectations about what they must pay for, but most of all; they are hoping that the quality of what they pay for is worth their money. The concept of value for money is closely related to price but also involves other quality criteria. ...read more.

Conclusion

The exchange rates depend on the strength or the weakness of sterling but they are also affected by the internal strength of currencies in main destination countries like France or Spain. At the moment the strenght of the pound sterling against other currencies looks as following Source - http://fx-rate.net/ Inflation is also important in the holiday resorts, as this can influence rapidly locally than in the rest of the country. Additionally one of the many tourism development initiatives is to increase the level of foreign currency earnings by attracting foreign tourists to an area to spend money on local products and services. WEATHER Weather can one the key factors that have inmpact on tourist's decision whether to visit UK or not. The overall climate in England is called temperate maritime, what means that it is mild with temperatures not much lower than 0ºC in winter and not higher than 32ºC in summer. Different parts of Britain have different types of weather. Variations in the weather can be significant even within a relatively short geographical distance. There may be snow in Wales, but seldom in Chester. The attraction of many holiday resorts in UK is the prospect of guaranteed sunshine and heat. A generally warmer climate will benefit UK where summer weather conditions are at present highly variable. With warmer weather a higher proportion of UK residents may be encouraged to holiday at home, what can lead to an expansion in the domestic market, but an expansion in the inbound international market as the UK develops a more Mediterranean climate. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. McDonalds in the UK and McDonalds in India will be used to describe the ...

    The consumer spending figures, the rate of inflation and the increasing unemployment figures really provide a platform for sales in McDonalds India to have slowed down, however, McDonalds India have taken advantage of research that they have carried out to ensure they stay ahead and maintain demand for their products.

  2. Impact on Automobile Industry Due To Recession in India

    The Federal Reserve is the agency responsible for maintaining the delicate balance between money supply, interest rates, and inflation. When this delicate balance is tipped, the economy is forced to correct itself. The Fed sometimes deals with these situations by dumping huge amounts of money supply into the money market.

  1. Marketing Travel and Tourism products and services

    One of the regulations is "The Customer Protection Act 1987". The Consumer Protection Act 1989 is an Act that forces the companies' legal responsibilities for their customers. The aim of the Act is to offer procedures that a person who buy the damaged product can contact the person who is responsible of the product.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    The consumer credit ACT 1974 Is a law that has more to do with financial agreements such as credit sale agreements? This law gives lenders the right mostly huge companies to agree with an individual referred as a borrower to allow them borrow high amount of money to purchase cars, electronic products and house improvements.

  1. Marketing analysis of a London tourist attraction - Somerset House.

    Hermitage rooms Displayed on the ground floor of the south building at Somerset House, the d�cor of the hermitage rooms recreates, in miniature, the imperial splendour of the winter Palace and its various wings which now make up the state Hermitage Museum in St Petersburg.

  2. Applied Business Studies

    I need to ensure that we have good financiers, as if I haven't, again, I will be messing up on my profit and losses, and my business cannot be able to function properly. Employees The employees are the people who work at that business, and the jobs are all different.

  1. Unit 2 Investigating business

    Who will my competitors be? The competitors of our business will be other small catering businesses, also other businesses which offer a home cooking service, I have been looking on the internet and I can't find any which offer a similar service as what we wish to offer.

  2. This is a report on the international dimension of Costa Coffee and Coffee Aroma.

    Some food can be prepared to be delicious, while another recipe can make a dish that is repugnant. Whether the food is a gourmet meal, a chocolate chip cookie or a hamburger, the recipe can make it a hit or a miss.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work