For this assignment I will be describing how market research information is used by Blackberry to understand the behaviour of customers, competitors and market environment.

Authors Avatar

Methods of Marketing Research

For this assignment I will be describing how market research information is used by Blackberry to understand the behaviour of customers, competitors and market environment.  I will talk about primary market research methods that the company uses such as observing customer/competitors activity, experimenting with new products etc. as well as secondary market research such as newspapers, magazines, statics ( internal/ external) etc.  

Primary Research

Primary research is research that's fit to a company's particular needs. By doing primary research such as focus groups, surveys, field tests, interviews or observation the company can gain information about their target market. For example, the company can investigate an issue specific to their business, get feedback about their Web site, assess demand for a proposed service, determine responses to various packaging options, and find out how much consumers will pay for a new product.

Primary research delivers more specific results than secondary research, which is very important when launching a new product or service. Primary research is usually based on statistics that involve sampling as little as 1 percent of a target market. This sample can give an accurate representation of a particular market.

Join now!

Observation

Customers

Blackberry can employ people or use different companies to observe the buying patterns of consumers when buying a new phone. People will be deployed to follow certain customers and gather information about what they buy and their buying behaviour, the person who is in charge of following the customer will remain anonymous therefore getting an accurate reading of the customers’ reactions.

        

Competitors

People that are sent out to observe customers in different stores can concentrate on customers that are approaching competitors stores and how they react to the tactics places by ...

This is a preview of the whole essay