Gender and the Business Environment Introduction In the best selling book "Men from Mars and Women from Venus", John Gray

Gender and the Business Environment
Introduction
In the best selling book "Men from Mars and Women from Venus", John Gray investigates the intrinsic differences between men and women in a way easily transferred to the business setting. John Gray speaks of women relishing love, communication, beauty and relationships. However, despite this women in the modern day business setting are also influenced by a desire for power, competition and achievement.
It is clear that men and women have difficulty in understanding exactly each others needs in the business environment. However with the boom of self-help literature and gender studies gurus like Dr Pat Heim, this is clearly less of a problem. Whether it is bad communication or dealing with petty arguments in the workplace, there is a book available for your circumstance.
The most effective communication between men and women exists when men and women are able to understand the “invisible rules”, as described by Dr Pat Heim. Here, Dr Heim distinguishes genders as different cultures with their own rules understood exclusively by members of that culture. Behaviour that appears to be normal and instinctive to one culture may be interpreted to be strange, hurtful or wrong to others. When working with members of the opposite sex in the business environment we can become intolerant and suspicious. For the most part men and women will not view themselves to be part of a gender specific culture, especially when we have been raised in parallel social environments.
