How A Bakery Can Use Market Research
by
humzah2013hotmailcom (student)
Unit 10 – P1
Market Research can be defined as the systematic gathering, recording and analysis of data about problems relation to the marketing of goods and services. This can be broken down as follows:
* Systematic – This is carried out in a careful and organised way.
* Gathering and Recording of Data – This is collecting data and setting it down into writing or computer records.
* Analysing the Data – Identifying patterns and trends.
* Problems relating to Marketing – These Include what price to charge, how best to advertise the goods and services, where to sell them from and so on.
There are two main methods that are used for market research. There is primary research which is collecting new information and secondary research which is to use information which is already provided, for example, If Bismillah Bakery wanted to conduct primary research they could do surveys where they ask customers/people questions, or they could research other companies using the internet to collect secondary research.
Primary Research Methods
Information that an organisation collects from its own research efforts is termed primary. This involves the collection of new information for a specific purpose.
Observation can involve watching different types of behaviour. The main advantage of this technique is that the researcher watches behaviour first-hand rather than having to ask someone what they would in a specific situation. Observation may give fare more accurate results that other approaches as observation shows what is actually happening. However observation is time consuming and can cost a lot. If Bismillah Bakery wanted to observe they could watch how customers and employees operate in the shop.
Market Research can be defined as the systematic gathering, recording and analysis of data about problems relation to the marketing of goods and services. This can be broken down as follows:
* Systematic – This is carried out in a careful and organised way.
* Gathering and Recording of Data – This is collecting data and setting it down into writing or computer records.
* Analysing the Data – Identifying patterns and trends.
* Problems relating to Marketing – These Include what price to charge, how best to advertise the goods and services, where to sell them from and so on.
There are two main methods that are used for market research. There is primary research which is collecting new information and secondary research which is to use information which is already provided, for example, If Bismillah Bakery wanted to conduct primary research they could do surveys where they ask customers/people questions, or they could research other companies using the internet to collect secondary research.
Primary Research Methods
Information that an organisation collects from its own research efforts is termed primary. This involves the collection of new information for a specific purpose.
Observation can involve watching different types of behaviour. The main advantage of this technique is that the researcher watches behaviour first-hand rather than having to ask someone what they would in a specific situation. Observation may give fare more accurate results that other approaches as observation shows what is actually happening. However observation is time consuming and can cost a lot. If Bismillah Bakery wanted to observe they could watch how customers and employees operate in the shop.
