I am going to write about the different stakeholders who influence the purpose of the two contrasting businesses, Cadburys and the Association of Organics Recycling .

• Shareholders – They have part ownership of the business and they influence the purpose of Cadbury because they are giving capital into the business from buying shares on the stock exchange. By doing this they help out financially and therefore Cadbury can operate more smoothly, giving a better service. Shareholders want to see increased sales and profits within the business  in return for the shares that they have brought, this is because they will then recieve a dividend each year. If shareholders become dis-satisfied with Cadbury then they could sell their shares and put them back on to the market and Cadbury would lose capital and the price for shares would decrease. This could have a negative effect on the business.

• Board of directors – They are a group of people who run and control Cadbury. They are in charge of writing up challenging aims and objectives. They need to meet the requirements of what the shareholders are looking for in order foe these aims and objectives to be met. The board of directors influcence the purpose of Cadbury because they need to make sure shareholders are happy, this will increase the amount of shares being purchased which will help Cadbury to recieve more capital and it will also increase the size of the business.

• Suppliers – They are the people who provide Cadbury with the ingredients that they need to manufacture their products. Suppliers will need to be reliable and they will need to supply and deliever good quality ingredients on a regular basis. They influence the purpose of the business because if the ingredients are not to a good standard and are low quality then the product will also be of low quality. The higher quality of ingredents the more likely it is that Cadbury will be able to manufacture the product to a good quality. If the product isn't good quality, customers will stop buying them which will decrease the sales income and Cadbury wont meet their aims and objectives. If the product is good quality however, then the customers will be satisfied and continue buying the products; increasing the sales income which helps Cadbury to meet their aims and objectives.

• Employees – They are the people working for Cadbury, they are responsible for making the actual product and operating the machinery etc. They influence the purpose of the business because in their job they want; job security, they need to feel safe they have got their job permantley and they need to feel happy and safe in their work environment. They also want a good pay and a fair amount of benefits, including paid holiday. If employees are treated well then they will work to the best of their ability, if they are not doing their job properly, the business will suffer and Cadburys aims and objectives will not be met. Also, if employees request an increased amount of paid holiday or a pay rise then Cadburys profits will decrease because the cost of the business would've increased which gives them less chance of meeting their aims and objectives.

Who the stakeholders are and how they influcence the aims and objectives for Association of organics Recycling:

• Board of directors – The board of directors make all of the big decisions and they run the organisation on behalf of the members. They are mainly responsible for making sure that the organisation meet the aims and objectives which have also been set by the board of directors. Without them there would be nobody to control the organisation so there would be no structure. There would also be no way of seeing if progress is being made it would also be harder for them to keep track of if they are increasing in size or not and being successful by making a difference.

• Member organisation – Members of the public can pay an annual fee for a subscription which makes them belong to the organisation and this gives them access to several benefits. The money that they pay for this subscription goes towards the wages for the members of staff that they employ. This is a good way of keeping costs to a minimum, if they didn't charge to become a member then they would have to use another source of capital. Members want the organisation to do well and grow so they can continue recieving these benefits and helping to finance the organisation.

• Employees – The people working for the organisation want to feel a sense of job security and be in a safe environment. If these needs are met then they will perform their job more effectivley which influcences the association for organics recycling organisation because they will be working to a higher standard, meaning the job will be done to a better standard. The employees have to commited and motivated to make people aware about recycling and to help increase the amount of recycling that is done and decrease the amount of energy being used. This will meet the aims and objectives that the association for organics recycling have been set.

• Government –  The government are a large, important group of people therefore everybody listens to them. The government already encourage organisations to recycle more and use less energy and this helps the association for organics recycling because they have another large source (the government) backing them up and helping them to promote the need for increased recycling and energy saving among the nation. This influences the purpose of the organisation and makes them more successful than they would be without the government. The government help the organisation to meet their aims and objectives,