I am writing a report to analyse the performance of Benedon Limited Company

Authors Avatar

I am writing a report to analyse the performance of Benedon Limited Company and to compare with the industry as a whole. The report analyses company and industry performance over the three years up to at end of 20X3. “It enables us to discover favourable or unfavourable trends that are developing gradually over time, as well as pointing up any numbers that have changed sharply in the space of time of just one year.” (Sytsma, S.)  This report reviews the findings of the major changes and the awareness of weak performances. However, there are five principal types of ratios which are profitability ratios, liquidity ratios, activity ratios, solvency ratios and investment ratios.

Under profitability, competitive pressure has risen in 20X3 compared to 20X1 and 20X2 as a result of Return on Capital Employed (ROCE) fell in year 20X3 from 19% to 14.7%, however, the ROCE in the year 20X3 is better than year 20X1 which had 13.2%. Gross margin (GM) could not be increased and falls substantially throughout the years as percentage of sales from 43.8% to 36.6% even though distribution and administration expenses have lowered every year. Therefore, it could not reflect the operating margin (OM) which has decreased in year 20X3. The average operating margin figures of Industrial Average (IA) and in year 20X2 were 16.0% but there is only 13% in year 20X3. In addition, ROCE in year 20X3 is much lower than the Industrial Average figure of 18%. This means Benedon Limited is not using the capital efficiently in year 20X3. “These margins are often watched closely, as changes can be early warning signals of serious problems. A slacking off of a percentage or two in the gross margin can mean the difference between healthy profits or a loss in many industries.” (Sytsma, S.)

Join now!

        “Liquidity ratios attempt to assess whether a firm is maintaining an appropriate level of liquidity. Too little liquidity raises the possibility of default and bankruptcy. Too much liquidity implies that long-term investments with greater profitability have been missed. Financial officers have to walk a tightrope to maintain enough, but not too much liquidity.” (Sytsma, S.) According to the figures in 20X3, liquidity has been worsening compared to 20X2 because Current Ratio and Quick Ratio have both decreased despite of the growth from 20X1 to 20X2. The current ratio has been decreased almost 50% from year 20X2 which was 1.78 to ...

This is a preview of the whole essay