Unit 4 Business Studies
Unit 4: Investigating Electronic Businesses Introduction In this unit I will be comparing two existing businesses which I will be choosing and in the comparison I evaluate whether they achieve their business aims and objectives of having an online presence. In the second part of my coursework I will be recommending some improvements which are to be made for one of the businesses, and I will also highlight some factors which influence a business to open themselves up to online trading. And finally I will be also designing a new website for a new business and planning the creation of the new website. Electronic business is: "Electronic Business, or "e-business", may be known as a business which relies on an automated information system; today this is done by web-based technology. The term "e-business" was put together by Lou Gerstner, CEO of IBM. The Electronic business methods allow the business to put together their external and internal data together more efficiently and flexibly which allows them to work more closely with their key stakeholders; and to reach the expectations of the stakeholders like customers. E-businesses usually include e-commerce; e-commerce is simple seeks to add revenue streams using the Internet. The internet helps them build and enhance relationships between the business and the key stakeholders being the customers and improve efficiency.
Outline electronic and non-electronic methods for communicating business information using examples for different types of audiences
Unit 4 Task 1 and merit 2- "Outline electronic and non-electronic methods for communicating business information using examples for different types of audiences'' Introduction In this assignment I will explain different types of electronic and non-electronic methods and will use different types of suitable recipients to refer to them. I will also explain different types of audiences. Age and attention span Most people who are younger can concentrate for less time whereas older or more educated people can focus or listen for a longer period of time. Younger people respond more to videos, images and PowerPoint presentations, whereas older people can read for a long time such as reports etc. Age, gender and ethnicity To illustrate your explanations, it's a good way to interact with the audience by reflecting on their ethnic background, interest and their experiences. Also draws from the experiences of men and women in a positive ways. Special needs of audience Accessibility Large fonts in leaflets and PowerPoint presentation should be used for people who are partially sighted and colours like green and yellow should be avoided due to visually impaired people. People who need to lip read should be sat at the front so the speakers can face towards them. Some people who have mobility problems, such as wheel chairs need to have enough space to come so therefore chairs along
business online
Task 1 In the report I will be investigating why it is important to have a business online, how it affects the business and the importance to investors and other businesses. I have chosen two businesses to research how being online helps them what their aims and objectives are A) 1. The online business I've chosen is Amazon 2. The super market I've chosen is Tesco B) Amazon.co.uk is famous for selling books but the turn over wasn't making enough profit, but now they sell other stuff like from cameras to coffee machines, exercise videos to Elvis CDs, they say there's something for everyone. They also enable independent sellers to sell new and used items on their website via Amazon.co.uk Marketplace. Within Amazon.co.uk you are able to use a variety of resources to help you make your choice, this including customer reviews and personal recommendations. The Amazon Associates program was the first online affiliate program of its kind when it launched in 1996. Today, it is the largest and most successful online affiliate program, with over 1,000,000 members world-wide Customer Focused - Amazon seeks to be the world's most customer-centric company, a place where people can find and discover anything they might want to buy online. Previously Amazon only sold books, music and toys, as they found out that they weren't even breaking even so they decided based their company
'E-commerce'
Explain what is meant by the term 'E-commerce'. It is the conducting of business communication and transactions over networks and through computers. As most restrictively defined, electronic commerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. However EC also includes all inter-company and intra-company functions (such as marketing, finance, manufacturing, selling, and negotiation) that enable commerce and use electronic mail, EDI, file transfer, fax, video conferencing, workflow, or interaction with a remote computer. Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash (e.g. Mondex), and all other ways of doing business over digital networks. Assess the advantages and disadvantages of E- Commerce information systems. Both the consumer and the supplier of a product can benefit from when using Electronic Commerce many obvious advantages. The consumer can browse through a whole shopping mall from the comfort of his or her own home, and products can be purchased and delivered right to their home. E-Commerce removes the hassle of crowds and line-ups from the consumer's routine. The supplier has the advantage of keeping their store open twenty four hours a day, seven days a week - without having to hire the staff to maintain it which saves
