• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this section I am going to rank the factors which have affected the success of Waitrose. I am going to rank the following: Price, Place, Promotion, Product, Enterprise Skills and Team Working.

Extracts from this document...

Introduction

Factors Contributing to the Success of Waitrose - In this section I am going to rank the factors which have affected the success of Waitrose. I am going to rank the following: Price, Place, Promotion, Product, Enterprise Skills and Team Working. The factors are going to be ranked based on importance, factor one being the most important and 6 being the least. Factor Ranking Reason Product 1 This is the most important factor for the success of Waitrose over the past years as the qualities of their products are very high and are very 'premium priced'. The quality of the products Waitrose provide to their customers is what has distinguished them from supermarkets such as Asda, Tesco and Sainsbury's. The Waitrose products have been sourced from the highest quality produce which has been emphasised by the company itself on its website. ...read more.

Middle

Over the past year, the Waitrose promotion deal has helped them increase their sells as more people are shopping at Waitrose now their prices are similar to its competitors. This is an important factor to the success of Waitrose as the way products are promoted can effect how customers think and increase sells. Price 3 This is also an important factor which has contributed to the success of Waitrose. The Waitrose premium price has been a success in one way as the Waitrose customers believe that the price of the products is justified by the quality the products. The price of the Waitrose products has had a massive contribution of the success of Waitrose but has also had a massive effect on the minor downturn of Waitrose as the credit crunch started to affect many customers; they are doing less shopping at Waitrose in order to save money. ...read more.

Conclusion

The high level of enterprise skills at Waitrose has enabled them to understand the customers and partners needs from the business. And has helped them have the best customer service. And the best partner's development programme which makes the partners feel fulfilled at work. Team Working 6 This is another important factor which has contributed to the success of Waitrose. All the partners at Waitrose work together and there is good communication better the partners. This has an overall effect on Waitrose as it increases the quality of customer service, makes work more efficient and makes team bond together to give better input. the good team work is all down to the amount of work Waitrose put into improving meeting , social outings and parties which are organised to help the partners socialise more with each other but this does not work all the times as sometimes the partners just socialise with their main mates. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    They try to ensure that these banks are always clean and user-friendly to encourage customers to use them. At some locations Tesco have introduced automated recycling machines such as that shown below. This machine scans and sorts plastic, glass and aluminium, making recycling even easier for customers and making it more enjoyable.

  2. For this coursework I will produce a portfolio of work investigating the factors that ...

    This is a good way Tesco makes profit as they are providing for every income bracket but still offering good quality produce. One good marketing tactic is that they stock their own brands directly at eye-level next to the well recognised brands, so consumers can see the price comparisons and choose their brand.

  1. How Evans Enterprise party and wedding planners could use IT to help manage their ...

    49 9.4 Who would they be targeting? 49 9.5 Why factors did you consider before creating this specific online form 49 10.0 Evaluation 54 Evans enterprises 1.0 - Current status of the Company 1.1 - Background to the company 'Evans enterprises' was founded in 2005 when Elizabeth Evans decided she would like to do some part time work.

  2. Small Business Strategies - identifying the target market, necessary skills, plans for development and ...

    as well as how long it will take to complete the project (timeframe). With secondary research, the business may have to pay for information which is not required. However with primary research, the data collection will be focused on the specific issues decided upon by the business meaning that funds

  1. Disneyland and M&S. I am going to investigate customer service in two separate ...

    access to information and reduces any delay time at the checkout by not having to queue to have this service. Also with customer service you are more likely to gain feedback, this is good because you will find out what areas need improving.

  2. Unit 2 M2 Assess the importance of employability skills and personal skills in the ...

    Personal skills such as employees agreeing targets would be an essential in skills in the recruitment and retention in Tesco plc because employees that are able to follows task and agree by those targets in Tesco plc stores will give the store more reliable employees that are able to do so.

  1. Analysis of Social Factors Affecting Tesco

    Because of this law any employee could be absent for weeks and comeback with an occupational health assessment and claim to be sick whether or not they truly were. The business?s performance would suffer if most of their employers were to leave for such a long amount and get away

  2. RELATIONSHIP MARKETING - factors affecting customer satisfaction

    all the products offered and the prices that are available every day and the excellent customer service that they will receive, it is almost a sure bet that everyone will be coming back over and over whether there is a sale or not.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work