In this task I will describe the role of advertising agencies and the media in the development of a successful promotional campaign. My selected organisation is McDonalds.
In this task I will describe the role of advertising agencies and the media in the development of a successful promotional campaign. My selected organisation is McDonalds.
Advertising:
Advertising, either written or oral, is an attempt to sell something whether it’s a product or service. It informs and convinces consumers to buy a certain product, while persuading them that the product is the best. Advertising can take the form of radio, TV, magazines, internet and more.
The people responsible for creating adverts are the advertising agencies.
McDonalds hire advertising agencies to help them enhance the company’s reputation as the largest hamburger fast food chain the world
What Advertising Agencies do?
The first thing that advertising agencies do is to identify McDonalds goals, targets audience and product. Knowing this information help them with planning and creating an effective advert for the company. When the advertising agency understands McDonalds’ needs, the process of brainstorming and planning begins, while keeping in mind McDonalds goals which can range from pushing sales of its products and services, introducing new products in the market. Then the advertising executives work towards creating an effective advertising campaign which is within the clients marketing goals and the budgets. This includes creating effective and attractive slogans and jingles. When everything is done, McDonalds’ is then shown the final advert and they can have their say and decide what they don’t like about it.
