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GO4IT Sports Case Study

Task1

  • Describe the main functions of GO4IT Sports

Go4It Sports is an independent company that owns a small chain of sports shop. The company also has a warehouse which supplies goods to the shops as well as to sports teams by mail order. Go4It Sports sell a wide range of sports goods in their shops. These are shown below:-

  • Clothing, footwear and equipment for sports such as football, tennis, rugby, athletics and golf.
  • They also sell exercise equipment such as rowing machines, exercise bicycles and trampolines.

(Go4It do no keep the larger items in stock but they order them direct from the supplier as required)

Go4It Sports also specialise in supplying certain items such as:-

  • Match strips, to order, in team colours for different sports. (These can be embroidered with the team logo)
  • Other team merchandise such as baseball caps, training kit, fleeces and knitted hats are also supplied in team colours with the team logo. (These goods are supplied only through a mail order service which the company advertises in specialist sports magazines)
  • Clothing in a range of standard colours is shown in a brochure and Go4It Sports keep the items in stock at their warehouse. (If a team requires a non-standard colour strip this can be made to order by an external supplier)

Go4It Sports also sell sports trophies and engrave them too if required. The engraving is carried out by an external contractor.

Go4It Sports also supplies clothing in bulk to schools at discount and the goods are directly supplied from the warehouse on a sale or return basis.

  • Identify the different types of customer

Sports teams

Public

Schools

  • Describe the functions of each section within the shops and Head Office, paying particular attention to Administration in shops and Human Resources in Head Office

Functions in shops:

Sales

When customers come to Go4It Sports shops the clothing, footwear and specialist equipment sales staff is available to help them choose the appropriate items to meet their requirements. When a customer in the store has decided the item they would like to buy they are instructed by one of the members of staff to go to one of the sales points to complete the purchase. All the members of the general sales staff operate the EPOS (electronic point of sale) terminals. Each item has a barcode on it and then after it has been scanned

Administration

The administration staff in each shop must keep account of the money taken through the EPOS (electronic point of sale) terminals by comparing money received with EPOS records. Another responsibility of the administration staff is to carry out all of the office procedures such as:-

  • Producing and sending correspondence from the shop as well as dealing with any correspondence received.

When a customer requires a trophy to be engraved, this is done by the local engraver. The function here is taken into account by the Administration Assistant who telephones the local engraver. The engraver then collects the trophy from the shop, along with a confirmation purchase order detailing the work required. When the engraver has completed the work he returns the trophy with an invoice.

Other responsibilities of the Administration Section include:-

  • Emailing weekly orders for goods to the warehouse
  • Producing confirmation purchase orders for goods and services
  • Checking invoices against goods received and work done and passing these to Head Office for payment.

At the end of each week the Administration Section sends details of money taken, purchase orders raised and invoices received to Head Office. The information is emailed to the appropriate Head Office department.

Stock Control

When an item is sold, it is automatically deducted from the number in stock on the shops database. Once a week, a stock list is printed showing the number of each item in stock. The Branch Manager uses this, along with experience of seasonal trends, to decide which items need to be ordered and in what quantity. This is noted by hand on the stock list.

The annotated stock list is passed to a member of the administration staff who types an order for the goods required into a word processed template and emails it to the warehouse.

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Large equipment sales

If a customer in store wants to buy a large item of equipment then one of the members of staff at Go4It Sports will call the supplier to check if it is available. That staff member will then note down the customer’s details such as:-

  • Name
  • Address
  • Telephone number

These are written on a 3 part order form together with the details of the item required and any delivery instructions. The complete order from is then given to the customer who takes it to one of the sales points and hands it to the ...

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