• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

internal & external customers

Extracts from this document...


IKEA is founded by Ingvar Kamprad. He was born in Smaland in the south of Sweden. He was raised on a farm called Elmtaryd near the small village of Agunnaryd. His father gave him a gift when he was 17 for succeeding in his studies. The gift was used to establish his business. The name 'IKEA' was formed from the founder's initials (IK) Ingvar Kamprad plus the letters of Elmtaryd Agunnaryd the farm and village where he was raised. IKEA sells low price products, including furniture, accessories, bathrooms and kitchens at retail stores around the world. All other IKEA products include storage furniture, TV solutions, small storage, sofas & armchairs, tables & desks, chairs, lighting, decoration & mirrors, floors, textiles & rugs, pets equipments, beds & mattresses, cooking & eating, furniture care & hardware, kitchen cabinets & appliances, bathroom furniture, clothes storage, children's IKEA and safety products. ...read more.


Other benefit includes access to business direct where you can be able to purchase over the telephone. > They also offer job opportunities for interested customers who are capable of working in the retail environment; they are able to train students and people who are willing to work in the retail business. Internal Customer: Internal customers are customers that work within a business. They are staff that work in the company who need support to fulfil their expectation to the customer. However, to be able to meet the customers requirement they need cooperation to be able to work as a team. If by any reason you cannot respond to a request then your colleague should be able to respond. External Customer: These are customers that work outside the organisation who are the consumer of the product which means that their needs ...read more.


> Bonuses > Benefits. > Good pay. Type of External Customers Needs Expectations Young people and Adult > Satisfied with your products or services. > They need you to understand their needs. > Good value for money. > Responsive. > Polite. Business customers > They need financial needs, after sales service. > They need response to their queries. > They expect prompt response to their request. > They expect to be treated in a more professional manner. > Professional service. Family > Good customer service assistance. > To respond to their enquiries. > After sales service. > Dedicated attention. > Not to be passed around > Treat with respect and with a friendly approach. Disabled customers > They need information about the product. > They need to be provided with efficient service. > They expect to be taken seriously. > To be treat with respect and helpful. ?? ?? ?? ?? Unit 2: Developing Customer Relations. P1. Tope Ogunsanya ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    Also because McDonalds is such a big company it uses franchises to get restaurants all round the place and in some corners or near petrol stations in high streets where there isn't any other place to eat so they give a sign to McDonalds from the petrol station.

  2. Applied Business Studies

    Some of the things that a business has to do as a sole trader is make annual self assessed tax returns by yourself, as it's the role of a manager should complete it as it requires details of the businesses profits and outflows for the past year.

  1. Unit 2 Investigating business

    Unions Working conditions, Minimum wage, Legal requirements Customers Value, Quality, Customer Care, Ethical products Creditors Credit score, New contracts, Liquidity Local Communities Jobs, Involvement, Environmental issues, Shares What will our stakeholders expect from us? The owners of the business are obviously expecting profit for themselves out of the overall profit of the business.

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    McDonalds also has the objective to increase their sales so that they can make more profit and their business can survive. The term survival would mean to become well known as a business. McDonalds is one of the most well known franchises in the world If McDonalds fail to increase

  1. Investigating business

    (the business of the organisation. i.e. primary stakeholders) * What principles or beliefs guide our work? (The values of the organisation). A mission statement depicts clearly the businesses core aims, phased in a way to motivate employees and to stimulate interest by outside groups. J Sainsbury's mission Statement; aims and objectives J Sainsbury's mission statement is simple: *

  2. Business studies, product development

    Place Where to set up a company is very important. This is because you need the area to have a lot of customers who want your product. To find out this we will put out surveys finding out what people want in different areas so we know which area will have the most customers.

  1. unit 2 recruitment in the work place

    The business will need to look at a range of documents from the previous employee to make sure the new employee fits the position perfectly. Job Role: After when a reason for the vacancy is identified the next process that needs to carry out is to assign a Job Role.

  2. Research into Business Plans

    This is a word of mouth type of marketing strategy and is low cost and effective at the same time. Also if there were people asking "Where can I find someone to do my Mehndi?" then again the business can be promoted through recommendation which is a very positive way

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work