I chose this retail business because:
- IKEA business offers a full range of services to customers, companies and organisations. Opening an IKEA service account could give your company a 45day payment facility together with a detailed invoice of all your purchases. Other benefit includes access to business direct where you can be able to purchase over the telephone.
- They also offer job opportunities for interested customers who are capable of working in the retail environment; they are able to train students and people who are willing to work in the retail business.
Internal Customer: Internal customers are customers that work within a business. They are staff that work in the company who need support to fulfil their expectation to the customer. However, to be able to meet the customers requirement they need cooperation to be able to work as a team. If by any reason you cannot respond to a request then your colleague should be able to respond.
External Customer: These are customers that work outside the organisation who are the consumer of the product which means that their needs must be met or they won’t use the company’s service, it’s likely for their profit to go down and they will be short of customer.