internal & external customers

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Unit 2: Developing Customer Relations.  P1.

IKEA is founded by Ingvar Kamprad. He was born in Smaland in the south of Sweden. He was raised on a farm called Elmtaryd near the small village of Agunnaryd. His father gave him a gift when he was 17 for succeeding in his studies. The gift was used to establish his business. The name ‘IKEA’ was formed from the founder’s initials (IK) Ingvar Kamprad plus the letters of Elmtaryd Agunnaryd the farm and village where he was raised. IKEA sells low price products, including furniture, accessories, bathrooms and kitchens at retail stores around the world. All other IKEA products include storage furniture, TV solutions, small storage, sofas & armchairs, tables & desks, chairs, lighting, decoration & mirrors, floors, textiles & rugs, pets equipments, beds & mattresses, cooking & eating, furniture care & hardware, kitchen cabinets & appliances, bathroom furniture, clothes storage, children’s IKEA and safety products. There aim is to create a better everyday life for many people, they offer a wide range of well designed functional home furnishing products at prices so low that as many people as possible will be able to afford them. They provide customer services like home delivery, catalogue, orders and returns, credit cards and gift cards, payment options, children’s services, returns procedure and refund policy, online shopping, price guarantee, IKEA sign up to receive latest news and updates.

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I chose this retail business because:

  • IKEA business offers a full range of services to customers, companies and organisations. Opening an IKEA service account could give your company a 45day payment facility together with a detailed invoice of all your purchases. Other benefit includes access to business direct where you can be able to purchase over the telephone.
  • They also offer job opportunities for interested customers who are capable of working in the retail environment; they are able to train students and people who are willing to work in the retail business.

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