Introduction and Product overview(nike)

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Name: Ronit Aryal

Course: Business AS applied

Product: NIKE {Air force shoe}

                                                           

The Air Force  is a product of . Created by designer Bruce Kilgore. This is a basket ball shoe with the Nike air technology. The shoes are sold in three different types: the low, the mids, and the high-tops and come in many different colorways, forms, textures, and patterns. The shoe mainly designed focusing for basket ball players is now famous within the young generation for fashion look.

Air force shoes nowadays are so popular that they are custom made depending on the demand of the individual costumer.

Why chose this product?

Nike Inc Company is the largest and most successful brand of shoes.

And the most successful of all the brands is Air force.

Millions of air force shoe has been sold till date.

History

The Air Force 1 was produced in 1982 and discontinued the following year. It is the first Nike basketball shoe Nike ever created. Little has changed to the Air Force One since its creation in 1982, since then, over 1,700 color variations have been produced, bringing in an estimated 800 million USD/yr in revenue. 2002 Rap Star Nelly released a chart topping song about Air Force Ones

 Air Force 1 debuts as the first Nike basketball shoe with an air sole. The Air technology differentiated Nike from rest of the competition and propelled the company to become the industry's leader – a position which Nike has never relinquished to this day. Furthermore, Air Force 1's strap, classic design and popularity allowed the shoe to remain a best-selling sneaker even as we speak.

Is it a success?

Yes, it has been a massive success. Nike air force shoes are sold all over the world. Popular star like Michel Jordan used to play games wearing Air force ones. Air force one was in the business about for 25 years but still it is one of the best selling shoes in the market. The Nike Air Force One shoes have been a major hit in the hip-hop community. Nike, today, is the world leading athletic footwear and apparel seller. In fact #2 and #3 do not even total the revenue that Nike pulls in every year.

The reasons are the following:

Design: the Design of the Air force one shoe is the key factor for its selling apart from its features.

Technology: Nke air force one shoe was the first basketball shoe to use the Nike Air Technology. Nike's Air technology, which used a gas-filled bag of air inserted in the sole of the shoe to cushion the impact of running

Brand name:  Air force one shoe is the product of the popular brand Nike. Nike is positioned as a premium-brand, selling well-designed and expensive products. So it is likely to be thought Air force shoe will also do good business.

Fashion: Air force one is becoming more famous in the area of fashion. Nike air force one has become a part of hip hop culture. Many popular Hip hop artists have made the Air force one a topic to write about. From kids to adults and ladies wear Air force one for fashion.

                                         

Air force for women                                                Air force for men

Costumers

Air force one major purchaser are basketball player and youngsters.

Nike has also produced air force one shoe for the children and woman.

This Shoe is also bought by Hip Hop lovers because Air force one has become the part of them

Marketing strategy

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The focus of strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers.

If I was given the opportunity of addressing marketing strategy for Nike air force one shoe the first things I would do are

Investigating: research of what our costumers want and their likes and dislikes are the prime factor if we want to make our product successful. What changes are taking place in our business environment? Are these opportunities or threats? Which customers are the most profitable?

Advertising: advertising directs a message at large numbers of people with a single communication. It is a mass medium. It is the most effective way of making the pubic aware of our product is by advertisement. I would try to find what’s the best way of communicating with them? I would partner with relevant persons. The way I could advertise my product would be by                                                                        Outdoor (Posters or transport), New Media - Mobile devices, New Media Internet - websites and search engines, Newspapers (Local and National), Television, Magazines Radio, Cinema, etc.                                                                                           The way to advertise my Product would be by                                                                         Adding Credibility, Match Ads to Target, making it simple yet touchable.

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Channel marketing: Channel marketing is defined as the relationship with marketing channels. Channel marketing means   specific promotional efforts at specific  or levels (, , ) in  of .  A channel to market is the method of getting your product into the customer’s hand. To explain it in more detail the more channels you have the more likely it is to sell your product in mass amount depending on individual channel efforts. I would make as many channels as possible to increase the sales of my product.

Internet marketing: Internet marketing is the  of products or services over the Internet. It ...

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