B2B – Business to Business
FedEx is a business-to-business company so basically they heavily rely on other businesses to contact them to deliver parcels. FedEx is a well-known company, which is very recognisable throughout the world with its unique logo design. On there website you are able to book when your parcel can be delivered and picked you can also check the history of the company, and you can also check the prices that FedEx charge.
G2B – Government to Business
The DTI drives there ambition of prosperity for all - by working to create the best environment for business success in the UK. They help people and companies become more productive by promoting enterprise, innovation and creativity. They champion UK business at home and abroad. They invest heavily in world class science and technology. They protect the rights of working people and consumers. And They stand up for fair and open markets in the UK, Europe and the world.
B2C – Business to Customer
Amazon is a business to customer, which means that this business ‘Amazon’ sells products to the public all over the world. They sell a wide range of products such as electrical goods, books, video’s, games, DVD’s, kitchen appliances. Amazon is one of the world’s biggest online shopping stores along side E-bay. Just like e-bay they rely heavily on the Internet for their business and customers, so that makes them a high Internet users. Amazon website is very accessible because it very easy to use and so easy to search for a product. You are able to e-mail Amazon with any queries you have or any problem you might have with one the products, they also have a FAQ page so that customers can visit that when they have a problem, its there to save time for any minor problems they have.
B2B – Business to Business
Microsoft is a Business to Business and sometimes can be a Business to customer. They provide a service to the public and to other businesses. Microsoft is very well-known company they are a world wide company, they make and design different computer programs so that people can use there computers more effectively. Microsoft programs are on probably every single computer in the world making them a multi – billion pound business.
G2C – Government to Customer
With many of the causes of poverty global in nature, members of Oxfam International believe they can achieve greater impact in addressing issues of poverty by their collective efforts. To achieve the maximum impact on poverty, Oxfam’s link up their work on development programs, humanitarian response, lobbying for policy changes at national and global level. Our popular campaigns and communications work is aimed at mobilizing public opinion for change.
I am now going to explain in detail how three organisations use the Internet. I am then going to explain how this could be applied to the music industry i.e. How record shops, specialist music Internet retailers and record labels could use the Internet.
How can Businesses use the Internet? :
- To provide information
- To sell goods
- To sell services
- To reach new market/new customers
- To advertise and promote their products/services
The three organisations that I have chosen to explain about are: Amazon
Easy jet
Cd-WOW
Amazon is a Business to Customer. Amazon uses the Internet to provide information, to sell goods, to sell goods, to reach new customers and new market and they advertise and promote their products.
They provide information about there business itself by putting a whole web page on the business itself where if customers are interested in Amazon they can have look and find out history such as who founded Amazon, Where Amazon started an dhow they have progressed from when they first started to today where they are a multi billion pound business. They provide information of the range of products and services they have. Amazon sell a wide range of product overall they sell over a million products, this is why amazons one the biggest and on-line store. Their website that they provide information on is very big with all the products that they sell, with a massive website you would think it s hard to find the products you are after, but with Amazon layout of the website everything is labelled just like in the screen shot.
So it is very easy to find what you are looking for fast and effective.
When you find the product that you are looking for next to the product the price is printed next to the product, here in the screen shot you can see that next to the product is the price. Also in the screen it tells you that it is free delivery within U.K on order, also on every
Product there is a review or a rating next to it, stars.
From the screen shot on the right you can see that Amazon do special offers because the original price was £26.99 but Amazon are selling it for £15.94 with a total saving of 40% which £11.05.
At Amazon there is only 1 way you can pay which is by Visa, American Express, Master card, Switch, Solo and delta. These are the only ways you can pay because for Amazon it is fast and reliable.
To order products from Amazon you will have to follow a few steps.
In these steps you will be asked:
What Information could the music industry provide on their website? & why?
The information that the music industry could use to put on their website could again be what part of the music industry they work in, about their business itself for example how and when was the business first in operation with the public, how long has the business been running and who else they offer there information to.
Amazon uses the internet to sell goods by using a lot of sources.
Amazon advertise to sell goods
They have diagrams and pictures to sell goods and also they have specification of the goods they are selling so that the public can see what the product entails.
Amazon is a internet based business and because that they are an internet based business they only advertise by people using the internet, for example 1 way that Amazon advertise might when a person is logging onto a website another internet window may appear with an advert for people to come and shop at Amazon.
Another way they advertise is by sending random people e-mails about them selves and some of the special offers that they have on some of the products.
On the screen shot you can see that by the product they have a specification of what the product is about and what other people thought of the product.
What range of products could the music industry sell? And what method could they use?
For a business that is in the music industry could sell a wide range of products to do with music, starting from as little as headphones or earphones to as big as a home music entertainment system. The method that they could use to sell the products if they where an internet based business would be just like or exactly like Amazon, advertise over the Internet by using pop up, diagrams and photos, downloads and e-mailing random people to tell them about your selves and the kind of offers you have in you business.
Because Amazon is a Internet based business they use the internet to reach new customers or to reach new levels of the market, by expanding there business world wide. By doing this they will be bringing all sorts of business into Amazon plus people are interested in different things so people from all over the world will be different products so just by going worldwide you are bringing millions millions of pounds into the business.
Cd-wow is a business to customer and is a internet based business. Cd-wow uses the Internet to advertise and promote their products and services, to provide information about the business itself, the products it sells etc and they also use the Internet to sell goods.
The Cd-wow website is similar to the Amazon website in the fact that they both sell products and they both provide information about the products they sell and information about the business itself. On the screenshot Cd-wow has a web page dedicated to the public to tell them what the business is all about. Plus they have pages where you can contact them, to see all their terms and conditions, F.A.Q, their privacy policy.
On their main front page of their site, every think is very easy to locate giving customers a website to use properly.
The business it self sells three different product genres, DVD’s, CD’s and Games.
When you have searched for the product that you are looking next to the product will be the certificate, the category, how many disc there are, the running time, what region it is, what kind of audio is has when playing the DVD, what subtitles there are available, the aspect ratio. And also what the cover of the case will look like.
Once you have purchased a product from the website there is only one kind of payment, which is by credit or debit card, the company goes through a number of procedures to take the payment off your credit or debit card. As any company they will ask you for your card number, expiry date and the issue number of the card, also the company will ask you for you home address for delivery purpose and they will also ask you for your day time and evening telephone number just in case there is a problem with the product or if there is going to be a delay.
Cd-wow have considered that people do not feel comfortable with leaving there telephone number so they have also asked as an alternate solution for your e-mail address.
Delivering overseas to different parts of the world can cost a lot of money for a person that’s why Cd-wow pays for your posting and packaging as long as you buy at least one product off them
The company has also got a membership area for those people who are regular buyers of Cd-wow. There is no membership fee to pay to become a member.
There are many benefits associated with becoming a member.
-
Multiple delivery addresses stored, so no more form filling!
- Special offers, available exclusively to WOW! Members.
- Complete order history, all in one place for easy viewing.
- Wish lists, who knows they may come true!
- Many more...
Cd-wow uses the Internet to sell goods by using a lot of sources.
Cd-wow advertise to sell goods
They have diagrams and pictures to sell goods and also they have specification of the goods they are selling so that the public can see what the product entails.
Cd-wow is a internet based business and because that they are an internet based business they only advertise by people using the internet, for example 1 way that Cd-wow advertise might when a person is logging onto a website another internet window may appear with an advert for people to come and shop at Cd-wow
Another way they advertise is by sending random people e-mails about them selves and some of the special offers that they have on some of the products.
Cd-wow uses the internet to advertise and promote their products and services by for example using Pop-ups, Spamming, Special offer and deals and I think that most important one they use the most would be links to their website from other websites. Cd-wow does this so that they can introduce more people to what they sell and for Cd-wow’s benefit to bring more money to the business.
How could the music industry target their customers? And how could the industry advertise and promote their products?
The way that the music industry
Easy jet uses the Internet to sell services, to reach new levels of the market and to attract new customers; they also use the Internet and other sources to advertise and to promote themselves.
The way that easy jets provide information about the business itself is that they also have a web page telling you the purpose of the business, as shown in the screen print.
Also they provide information on the rates of there flights they have around Europe. On the screen shot I have given you a typical example of price that they have for customer flying from Athens to London one way with a family of 8
Because the price are so low is because that easy jet have there own planes going and coming all around Europe so they can afford to but there prices down a lot, to beat their competitors such British Airways, Gulf Air and Air France.
Easy jet uses the internet to advertise and promote their products and services by for example using Pop-ups, Spamming, Special offer and deals and I think that most important one they use the most would be links to their website from other websites. Another way Easy jet advertises is on billboards and on radio and T.V. Easy jet does this so that they can introduce more people to the service they provide and for easy jet’s benefit to bring more money to the business. Easy jets also sell last minute flights to customers who wish to travel on the day they want to travel. This could benefit the music industry because the could offer there customers last minute concert tickets to some of the famous singers.
The one thing that Easy jet is different from Amazon and Cd-wow is that Easy jet provide a service for the public and their customers to go aboard all round Europe at low costs, because easy is an internet based business when customers order their tickets to go away the customer has to be able to pick them up from the airport they are travelling from because Easy Jet do not have an actual building where customers can go to pick their tickets they have to be picked up.
Because all these three business are Internet based businesses they all rely HEAVILY on the Internet for customer to come and use their website and to order or buy things off.