The last business I have chosen is a charity called (Oxfam). There are thousands of charitable trusts registered with the charity commissioners in the UK. Oxfam is a charity specialising in helping people all around the world. Oxfam is working for the relief of poverty, e.g. child poverty action group. Charities are owned by it trustees. The trustees of Oxfam have unlimited tasks in law for the charity, they are responsible to confirm the work is done right and also watch over on Oxfam possessions and activities. The council of trustees is the governing body of the association of Oxfam and it is not a profit limited liability company. They are appointed because of the commitment to Oxfam and their experience and skills which enables them to take on the responsibilities of trusteeship of a large and complex charity. Charities also rely on donations for their revenues. They also organise fund raising events such as fetes, jumble sales, sponsored activities and raffles. Oxfam run business ventures. For example it has chains of charity shops which sell second hand goods donated by the public.
All businesses have aims and objectives, as they are essential for a business to become successful. They can be for themselves or for the product or service they are launching. Any business that doesn't follow or try to achieve their aims is not successful because it hasn't succeeded with its plans.
Aims and objectives
An aim is what they set out to do and the objective is the target they want to achieve. Setting objectives are important; it focuses the company on specific aims over a period of time and can motivate staff to meet their objectives set.
Businesses have aims and objectives to help them fulfill their ambitions by setting targets of what they would like to achieve and to become more and more successful or established. A successful business normally has a good ability to have a clear idea of what they hope to achieve and how to plan for the future.
Aims and objectives give a sense of direction to the employees and shareholders so that they can make an informed decision of whether they should work or invest money in the business. No matter what the business and what you have on offer every employee should aim to give excellent customer service.
Now I will explain my three businesses aims and objectives.
Sainsbury aims is to deliver an ever improving quality shopping experience for their customers with great product at reasonable prices also to exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier everyday. Sainsbury objectives is very simple, it is to give good customer service: which means serve customers well and provide shareholders with good, sustainable financial returns which means increase of sales.
Rolls Royce aims are to be ‘trusted to deliver excellence’ in everything they do. The objectives are easily achieved when good communications are applied. Good communications also help to solve complicated structures of the company. They want to become a top manufactures, to be the largest provider of the aero engines in the world. Objectives are the goals which. If they achieved that it will enable the business to achieve their longer term aims. If managers and the workforce understand and are committed to their objectives, then the business is much more likely to be successful. For Rolls Royce objectives that are more important are brand loyalty, customer satisfaction, marker power and market share. The least important are reputation, brand recognition and make a fortune.
Oxfam aim and objectives is in poverty reduction for example enabling poor people to access employment, to get people to donate, make goods and services accessible to and affordable for poor people and to raise money, so that they can provide all the advantages and goods to poor countries and people. They exit to raise money for ‘good’ cause, whatever the size of charity, it will need to raise money so that they can promote it cause. They also raise awareness and pass comment on issues, such as cold weather, these things make a lot of difference as they relate to poverty and kids and elderly being cold and ill.
Advantages and disadvantages
Sainsbury
Sainsbury is a public limited company and there are numerous benefits and limitation when forming a public limited organization. Many organizations start of as a private limited company and later become a PLC to raise capital in order to expand and develop the company which can play a pivotal role in the competitive retail market.
Sainsbury is under the control of several shareholders who have purchased the company shares through the stock exchange. Another advantage for Sainsbury is that it is a large company as well as it has got a better organizational structure. This means they know what they are doing.
The advantage of a limited company is that shares can be sold to the general public unlike a private limited company and can help to raise substantial amounts of capital easily and are able to advertise in newspapers and on television whereas private limited companies are unable to do this.
One disadvantage of selling shares on London stock exchange is that you loose the control of the business if you are the original shareholder. Anyone can purchase large quantities of shares as a part of takeover bid. Another disadvantage for Sainsbury is that there is a lot of competition. This means that there are many other retailers that are big as Sainsbury for example ASDA. One more disadvantage is diseconomy of scale; this means that when the company becomes too large resulting in poor labour relation, because they won’t know what is going around as the company will be huge to keep tracks of everything. Personally I would say the disadvantage of Sainsbury is that service is too slow, as we have to queue up for a long time, before it’s our turn.
Rolls Royce’s
The advantages of Rolls Royce are that they have a famous name and an identity, which is recognized all around the world; there reputation is highly developed as they are producing high quality products. Another advantage is that they have built a long-term relationship with their stake holders, this means that they have less chances of loosing share holders; an advantage from that is they will be able to raise more capital. Furthermore they work in a specialized market selling and making aero engines for the airline industry. Lastly they haven’t got competitors to compete with, this means that they don’t have to worry about loosing their customer’s.
The disadvantages are that not everyone can afford Rolls Royce product because it is too expensive, Most of the disadvantages are understandable, such as communication; Rolls Royce is a large enterprise; face to face communication is sometimes difficult.
Oxfam
The advantages of Oxfam; located all around the world, mainly in UK. Oxfam is a benefit to the humankind. They are popular and expanding gradually by time, there must be some bargains and goods that are reused instead of dumped, this is good for the environment.
The disadvantages for Oxfam is that they are selling goods for a very high price, With the prices charged at my local Oxfam shops, I think it is highly unlikely that anyone "in need" could afford to go there and buy something. Surely if the prices were lowered, Oxfam would move more stock more quickly and be helping people locally as well as in other farther flung parts of the world.
Comparing three contrasting businesses
As you know from the above information, I have been researching on three different businesses. The three businesses are Sainsbury, Rolls Royce and Oxfam.
Sainsbury and Rolls Royce have similar appearance of ownership. They are both plc, but the different between them is that, Sainsbury is a retailer and is one of the biggest supermarkets. Where as Rolls Royce is a manufacturer. They produce mechanical goods for all kind of Transports and etc. Oxfam ownership is entirely different from the last two, Oxfam is owned by it trustees. Trustees don’t work in charities to gain profit but to help people around the world. The difference between plc and charities is that charities trying to satisfy,
