EBay attracts new staff by providing good customer service, so that the website is memorable and encouraging people to visit the website again. They attract new staff by advertising on the website, and they provide information on whether they have any vacancies available or not. The good thing about EBay is that their employees can work from home. All they need is access to a computer and the Internet, which makes a lot of people attracted to work for them. They also have a section on their website to tell people about the jobs available and what is expected of them.
Improving customer service
They value the money from customers. EBay provides a safe, secure and fast online marketplace for a passionate community of people and businesses. Everything eBay does is to serve its loyal community better and it continually seeks to deliver ever more innovative ways of providing the tools to stay connected to the heart of eBay.
Users click on a link in their “outbid” SMS to obtain the live bid price (an ordinary SMS can only show a historical price). Users can then directly enter their new bid price, which is instantly reflected on eBay’s system. This shows that they have expanded their business. EBay explains everything to customers, who are unsure about something.
To ensure that they are satisfying customer needs, EBay ensure that they provide information regarding selling and buying, contact information, problem information etc. As the website includes all of the information which the customer could possibly require, the EBay staffs are able to carry out more important jobs as opposed to answering queries from the confused customers.
They provide a service so that you can buy and sell locally, nationally or globally with over 100 million members worldwide, and EBay has its local sites serve Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Malaysia, the Netherlands, New Zealand, Poland, the Philippines, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States. EBay has already expanded to almost two dozen countries including China and India. The only places where expansion failed was Japan and Hong Kong where its competitor Yahoo! had a head start. This is beneficial for all of the customers because it means that they can buy or sell from any location in the world and particular beneficial because they can buy from home. They do not need to waste time, money and energy getting to and from the shop.
The website is easy to read; it is well formatted and well structured (bold and conspicuous topics). The website provides valuable, timely information to the user, not lots of data. Information on the website is easy to find on the website and it has different sections for each subject. It is updated regularly. It is well organized, therefore easy for the customer to read. The content is set in an attractive, interactive, and consistent formatted and very easy to navigate. As well as a description, the customers are able to view an image of the product they wish to buy (if the sell has one available), this will make it an easier choice for the buyer as to whether they wish to buy the product or not.
- Providing flexibility of location
EBay does not work in a particular location; all they need is somewhere where they have electricity to run the business. They don’t have their location somewhere specific, they can have it wherever they want. This is because their role is not to deliver goods, but only to receive the money online and take the sellers commission then transfer it to their account. This equals to running the business is relatively easy because the business does not have to pay for storage.
Being user friendly and responsive
They do this by providing valuable, essential information to the user. Good interactivity and engages the user. The website is easy to navigate. The website is quick to load on the computer, which is one of the most important things to have a good website. EBay explains nearly everything to the people who are unsure about something. If someone has been out bided from an item, then eBay contacts the person via email and let him or her know. EBay also has a system where the user can view the negative feedback of the seller as well as the positive feedback. This ensures that EBay is looking out for its customers by letting them know who is a good fair seller and who is a not so good seller. This may contribute to the buyer’s decision in buying a product from the seller depending on the feedback.
Information about the business in terms of legal form:
EBay is the UK’s largest online automotive marketplace. EBay is a very successful online and auction business where you can literally buy and sell anything:
- Vehicles
- Clothing
- Apparel
- Collectibles
- Sporting goods
- Digital cameras
- Millions of collectibles
- Appliances
- Computers
- Furniture
- Equipment
A lot of items are sold and brought daily. Anything can be sold as long as it is not illegal or does not violate the eBay Prohibited and Restricted Items policy. EBay is one of the most well known website worldwide which nearly everyone is aware of. EBay offers a wide variety of educational tools, features, and services that enable members to buy and sell on the site quickly, safely, and conveniently. These services include online payments by Pay Pal, tips on safe trading, and the Developers Program for community members who would like to develop their own technology solutions.
EBay’s target market ranges from teenagers, from around 16 to middle-aged people around 65 EBay’s target market is product sellers and product buyers because people sell and buy online. It targets everyone who shops online nationally and internationally.
The company’s current business strategy includes increasing revenue by increasing international trade within the eBay system. In April 2006, eBay opened its new eBay Express site, which is designed to work like a standard Internet shopping site to consumers. Select eBay items are mirrored on eBay Express where buyers shop using a shopping carts to purchase from multiple sellers. EBay's main rivals are Marketplace, Auctions and Auctions.
