Is Disney A Global Corporation?

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Is Disney a Global Corporation?

A global company can be defined as a  business enterprise with manufacturing, sales, or service subsidiaries in one or more foreign countries, also known as a transnational or international corporation.

The Walt Disney Company is an American multinational diversified mass media company. It is the largest media conglomerate in the world in terms of revenue. Founded in 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions has since established itself as a leader in the American animation industry before diversifying into live-action film production and television. In 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, music, publishing, and online media. The Disney corporation has gone on to own and operate various other highly successful media outlets such as the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC Family. And to add to this list they own 14 theme parks across the globe and a highly successful music division.

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So as we can see the company is a flourishing company that dominates the markets it invests in. Its logo by itself is influential in the sale of its products and is a globalised image. Merchandise alone earned Disney US$23 billion in 2006. And its globalisation doesn’t just breach media and sales; in manufacturing it employs 130 000 employees of its own and 40 000 suppliers in over 50 countries. But how far has this corporation that began as a small animation studio in California grown? And how Globalised is it?

Disney’s most useful technique is its power to ...

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