Justify your ecommendations made for starting an ice cream business

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D2

Unit 16: Business Enterprise                                                              Red Group 11A/Eb1

Asid Ashraf 11L

Assignment 7 (D2)

Scenario: 

Although I am still at school I have had a really good business idea. I now need to investigate all aspects of setting up a small business. All the tasks in this module relate to this same scenario.

 Task 10: Justify recommendations made for starting a business.  

Consider your own business idea and decide whether, after all your research, you believe that you would go ahead with it. If so- why? You may also think that it would not be appropriate to pursue the idea further – again explain why. Make recommendations relating to any changes you would make that would make it more viable. You must ensure that you justify the points you are making.

Does your business have a sound idea?  Yes I firmly believe that my business has a fantastic idea which is to sell ice creams. I also believe that I should go ahead with it because I have done all the preparation for setting up the business. In addition, I have done all the required research for my business. Furthermore, I would like to recommend to business owners that they need to ensure that they have a sound idea and an idea which is also interesting; not boring and that it will appeal to your customers easily.

Are you products or services carefully planned and designed? Yes my products have been carefully planned and designed this is partially due to the fact that I have explained clearly to what I am selling which is I am intending to serve different types of luxury flavours chocolate, strawberry, mint chocolate chip, vanilla, banana, toffee, cookies & cream, chocolate & nut and raspberry ripple. I will be selling the above ice creams that I have mentioned and will be giving a service which the customers can sit-in and enjoy their ice-cream or can it take away and enjoy it outside. I will be delivering the service by deciding what times to open also if I want to make any reservations/bookings for people who want to have special desserts for special occasions and events. I would recommend to new business owners that you need to carefully consider products and services to be planned and design, so that your potential customers would know what you are offering to them.  

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Have you identified the target market and found out what customers are looking for?  Yes I have identified the target market which is that A’s Ice Cream Parlour is targeted to everyone. The main target market for my Ice cream parlour is children and families. A recent survey shows that thirty four percent of such households consume four or more quarters of ice cream per month, which is significantly higher than the 20% of the family units without children. My Ice Cream Parlour will try to attract the target customers in the shops. Young children are also more adventurous in their ...

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