Kentucky Fried Chicken And The Global Fast-Food Industry
Kushal Rakshit (ID – 02774170)
SWOT analysis:
Strengths:
- KFC is a market leader. KFC is world’s largest chicken restaurant chain. So, it’s easy for them to grow the company on international level and open franchises all over the world.
- They focused on building shopping malls, universities and hospitals to get the popularity.
- KFC continued to experiment with home delivery.
- KFC established “2 in 1” units that sold KFC and Taco bell or KFC and pizza hut.
- Competitive marketing strategy: Developed three types of chicken: Original recipe(pressure cooked), Extra crispy (fried), Tender roast (roasted).