Level 3 BTEC Business, Unit 33 - P2 How businesses use the Internet.

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Task 2

Some businesses use the Internet to research competitors. For instance, Hoovers.com allows searches for detailed information on businesses across the country. An Internet search on a competing company results in articles and news stories about the competition that may help a business owner prepare for changes in the industry.

One of the basic uses of the Internet for businesses is to sell products and services. Businesses create E-commerce websites to sell anything from cell phone contracts to books and CDs. Online selling eliminates the need for the business to maintain a brick-and-mortar store and in some cases they don't have to hold an inventory. A business can also use the Internet to buy items and services online, such as bulk-buying office supplies or printed materials.

Businesses also use the Internet to find new customers through online advertising. Offering text and banner ads on websites as well as informational pieces, the Internet allows advertisers to reach potential customers quickly and efficiently. Pay-per click advertisements are distributed on Internet search engines and websites, allowing business owners to reach potential customers using search terms related to their business. As the business pays only for each ad click, costs are lower. The affordability and reach of some Internet advertising puts even the smallest business owner in a position to compete with larger businesses.

Pizza hut

Example One:

Communication is one of the primary uses of the Internet in business. Email allows workers to communicate quickly with one another, business partners and clients. Unlike phone conversations, emails can contain hundreds of pages of documents and figures relevant to business communication. Using email to communicate data can save on the costs of printing and sending physical papers. Businesses can also conduct meetings over the Internet using video conferencing software, which can potentially save on the cost of business travel. In this case Pizza hut uses communication to allow the employees to communicate to suppliers and other contracted firms through emails or any online situation which is a good factor as it saves time and money.
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Example two:

Advertising is another way businesses use the Internet. Web pages are essentially like billboards that are transmitted right into the homes of consumers. Companies pay websites for ad space where they can attempt to entice consumers to buy their products or visit their website. Furthermore businesses can advertise through social media sites such as YouTube, Facebook to give existing customers a view of their latest products. An advantage of web advertising over advertising in media like newspapers, magazines and television is that advertisements can contain web links that allow consumers to purchase goods within a ...

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